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Type 3 Hair: Full Routine

Type 3 Hair: Full Routine

This routine defines, moisturizes, and keeps curls soft, springy, and frizz-controlled.

  • Defining
  • Hydrating
  • Nourishing
Regular price $55.67
Regular price $61.86 Sale price $55.67
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Ingredients

Rice Water

Aqua/Water/EauBetaineOryza Sativa (Rice) ExtractSerenoa Serrulata Fruit Extract, PhytosterolsCeramide NPBiotinCopper Tripeptide-1Copper Tripeptide-34Inositol, CaffeineHelianthus Annuus (Sunflower) Seed OilRosmarinus Ofcinalis (Rosemary) Leaf ExtractGlycerinPolyglyceryl-10 LauratePolyglyceryl-3 Betainate AcetateSodium Lauroyl LactylateSodium Cocoyl GlutamateCitric Acid, EthylhexylglycerinPotassium Sorbate, Sodium Benzoate

FIS: 263-201-FS

Long & Luxe Shampoo

Aqua/Water/EauAloe Barbadensis leaf JuiceDisodium CocoamphodipropionateTrideceth-7 Carboxylic Acid, Disodium Laureth SulfosuccinateCocamide MIPAPolysorbate 20Punica Granatum Fruit Juice, GlycerinPassiflora Edulis Fruit JuiceHydrolyzed Lupine ProteinSerenoa Serrulala Fruit Extract, Linum Usitatissimum (Linseed) Seed ExtractMelia Azadirachta Leaf ExtractGlycyrhiza Glabra (Licorice) Root Extract, Camellia Sinensis Leaf Extract, BetaineRoyal JellyNiacinamidePhytosterolsCaffeineBiotinTrifolium Protense (Clover) Flower Extract, Equisetum Hiemale Extract, Urtica Dioica (Nellle) ExtractCola Acuminata Seed ExtractPirocione Olamine, Hydroxypropyl MethylcelluloseMaltodextrinPolyquaternium-7, Polyquaternium-10PhenoxyethanolCaprylyl Glycol, Citric Acid, Fragrance/ParfumBeta Vulgaris (Beet Root) Extract, Sodium Benzoate, EthylhexylglycerinTetrosodium EDTA, Celeareth-60 Myristyl GlycolPolyacrylamide, Benzyl Benzoate, LimoneneLinaloolRed 33/CI 17200

FIS: 252-24-AT2

Long & Luxe Conditioner

Aqua/Water/EauPunica Granatum Fruit JuiceGlycerinCetearyl AlcoholCetyl Alcohol, Behentrimonium Chloride, Passiflora Edulis Fruit Juice, Hydrolyzed Lupine ProteinBetaine, Punica Granatum Seed Oil, Linum Usitatissimum (Linseed) Seed Extract, Cocos Nucifera (Coconut) OilNiacinamidePhytosterols, KeratinHydrolyzed Keratin, CalteineBiotinSerenoa Serrulata Fruit ExtractTrifolium Pratense (Clover) Flower Extract, Equisetum Hiemale Extract, Urtica Dioica (Nettle) Extract, Cola Acuminata Seed Extract, Tocopheryl Acetate, Piroctone OlamineFragrance/ ParfumSodium BenzoateDipropylene Glycol, Quaternium-80, Propanediol, CinylhexylglycerinStearamidopropyl DimethylamineBeta Vulgaris (Beet) Root Extract, Polyquaternium-37, Dicaprylate/ Dicaprate, PPG-1 Trideceth 6, Propyenoxyethanol Caprylyl GlycolPolyacrylamideCitric Acid, MaltodextrinBenzyl BenzoateLimoneneLinaloolRed 33 (CI 17200)

FIS: 252-25-2

JBCO Cowash

Aqua/Water/EauCetearyl AlcoholBetaineRicinus Communis (Castor) Seed OilCetrimonium Chloride, GlycerinLinum Usitatissimum (Linseed) Seed ExtractAscorbic AcidTocopherolBehentrimonium ChloridePhytosterolsCeramide NGStearamidopropyl DimethylaminePolyquaternium-10Potassium ChlorideDipropylene GlycolPhenoxyethanolPolyquaternium-37Caprylyl GlycolPropylene Glycol Dicaprylate/DicaprateCitric AcidPEG-40 Castor Oil, Stearalkonium ChloridePolyacrylamideSodium BenzoateLaureth-9PEG-8PPG-1 Trideceth-6Sodium Lauroyl LactylatePEG-100 StearateHydroxypropyl Bispalmitamide MEAPEG-3 DistearateSodium Lauroyl GlutamateCocamidopropyl BetaineFragrance/ParfumSodium Cocoyl IsethionateCeteareth-25Abies Balsamea (Balsam Canada) ResinPiroctone Olamine, Caprylic/Capric TriglyceridePotassium SorbateSodium ChlorideAmyl CinnamalHexyl CinnamalLimonene

FIS: 252-157-AS

Curling Creme

Aqua/Water/EauGlycerinCocos Nucifera( Coconut) OilAloe Barbadensis Leaf JuiceHydrogenated Vegetable Oil, Cetearyl AlcoholBetaine, Butyrospermum Parkii (Shea) ButterBeta Vulgaris (Beet) Root ExtractTocopheryl AcetatePectinLinum Usitatissimum (Linseed) Seed ExtractCera Alba/Beeswax/Cired'abeillaPolysorbate 60Ceramide NGFragrance/ParfumPhenoxyethanolPiroctone OlaminePolyquaternium-37Polyquaternium-10, PPG-1 Trideceth-6Citric AcidQuaternium-80PolyacrylamidePropanediolPropylene Glycol Dicaprylate/DicaprateSodium Lauroyl LactylateSodium Cocoyl IsethionateSodium Lauroyl GlutamatePEG-3 DistearateLaureth-9PEG-8Ceteareth-25Caprylyl GlycolSodium BenzoatePotassium SorbateAnise AlcoholCoumarinLimonene

FIS: 252-152-V

Curling Jelly

Aqua/Water/EauGlycerinAloe Barbadensis Leaf ExtractHydroxyethyl CelluloseBetainePectinBeta Vulgaris (Beet) Root ExtractXanthan GumTocopheryl AcetatePotassium SorbateSucroseFragrance/ParfumPhenoxyethanolCaprylyl GlycolSodium BenzoateCitric AcidErythorbic AcidCoumarinLimonene

FIS: 249-193-C

How To Use

Rice Water

  • Use the As I Am rice water spray daily to rinse shampoo, conditioner, or stylers from hair, or as a shower water substitute.
  • Shake the bottle before use.
  • Spray the product onto your scalp twice a day.
  • Gently massage the spray into your scalp.
  • Use the spray several times daily to refresh and rehydrate dry hair.

Long & Luxe Shampoo

  • Rub ample amount of shampoo between palms.
  • Lather through wet hair.
  • Massage hair and scalp, leave on for 5 minutes and rinse well.
  • Repeat if necessary.

Long & Luxe Conditioner

  • Distribute conditioner throughout hair. Leave on for 15-20 minutes.
  • Detangle and rinse well.
  • For deep treatment, distribute conditioner throughout hair.
  • Put on a plastic cap. Leave on for 15-20 minutes under a hooded dryer.
  • Dampen hair if it gets too dry. Remove cap.
  • Detangle and rinse well.

JBCO Cowash

• Wet hair thoroughly.

• Rub a liberal amount between palms. Distribute and work product throughout the hair. Massage the scalp with your fingertips as you would do with a conventional shampoo. Detangle hair with a wide-tooth comb. Rinse well. Repeat if necessary to remove excessive product build-up or for further scalp cleansing.

Curling Creme

  • Start with clean, detangled hair.
  • While your hair is still damp or wet, work in small sections and applyAs I Am Curling Cream from root to tip.
  • To define your curls, glide each section between your thumb and forefinger, then twirl the ends around your fingertip to form a coil.
  • If hair begins to dry during styling, lightly mist with water to keep it damp.
  • Let your hair air dry or sit under a hooded dryer on a low setting.
  • Once fully dry, gently fluff and shape your curls for your perfect finish.

Curling Jelly

  • While hair is still wet, take small sections and applyAs I Am Curling Jelly from root to tip.
  • Use your fingers to scrunch each section to enhance curl definition.
  • Allow hair to air dry or use a hooded dryer on a low setting.
  • Once fully dry, gently fluff, separate, and shape your curls or coils to achieve your desired look.
  • Cruelty free and vegan logo

    Vegan and Cruelty Free

  • Phthalate Free

  • Sulfate Free

  • Silicone Free

  • Synthetic Fragrance Free

  • No Endocrine Disruptors

  • Hair follicle

    Improves Hair Moisture by 31%

  • Improves Wet Combing by 57%

  • comb image

    Improves Dry Combing by 59%

  • hair strength image

    Improves Hair Strength by 123%

  • Improves Scalp Moisture by 130%

  • hair strength image

    Strengthens Hair up to 125%

  • Increases Moisture by 33%

  • comb image

    Reduces Breakage up to 87%

  • Eases Combing up to 32%

  • hair strength image

    Strengthens Hair up to 125%

  • Increases Moisture by 33%

  • comb image

    Reduces Breakage up to 87%

  • Eases Combing up to 32%

  • hair strength image

    Strengthens Hair up to 125%

  • Increases Moisture by 33%

  • comb image

    Reduces Breakage up to 87%

  • Eases Combing up to 32%

  • Sub-micron technology

    Sub-micron technology enables deeper penetration of ingredients by breaking them down into small particles. the smaller particles are able to penetrate the hair & scalp more efficiently, allowing our ingredients to strengthen the scalp’s protective barrier & provide better protection against damage or irritation.

  • Conventional Products

  • As I Am

  • Dr. Syed

    The Founder

    With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.

  • Person adjusting a metallic machine component on a larger mechanical device.

    R&D

    The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.

  • Colorful soap or shampoo bars in stands on a light green background

    Sustainability

    By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.

  • Close-up of white cream with gold accents on a beige background

    Clean Beauty

    Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.

FREQUENTLY ASKED QUESTIONS

How do I know my hair type?

Your hair type is based on your curl pattern, which ranges from straight (Type 1) to coily (Type 4). You can identify it by looking at the shape of your strands when they’re clean, detangled, and air-dried.

Can I have more than one hair type?

Yes! Most people have a mix — for example, Type 3 curls at the crown and Type 4 coils near the nape. That’s why layering products for different needs can make a big difference.

Why do different hair types need different products?

Each curl pattern affects how natural oils travel down the strand. Tighter curls need more moisture and protein support, while looser patterns benefit from lightweight strengthening formulas.

Can I switch between collections?

Absolutely. Hair needs can change with seasons, styling habits, or scalp health — it’s all about listening to your hair and finding what works best for your texture.

What does curly hair usually need?

Curly hair thrives on moisture, definition, and curl-friendly ingredients that keep the pattern hydrated and frizz-free.

How can I get more definition in my curls?

Layer lightweight moisture first, then style with curl-enhancing products. The Classic Leave-In or Long & Luxe Leave-In paired with a Curl Color shade gives definition plus hold.

How often should curly hair be washed?

Curly hair benefits from washing every 4–7 days. Co-washing or alternating with gentle cleansers keeps curls hydrated and healthy.

How do I prevent frizz with curly hair?

Use hydrating products and avoid rough drying. The JBCO collection and Classic collection help smooth the cuticle and reduce frizz between and on wash days.

Are As I Am products safe for color-treated or relaxed hair?

Yes. All As I Am products are sulfate-free, silicone-free, and safe for chemically treated or color-treated hair.