Type 3 Hair: Full Routine
Type 3 Hair: Full Routine
This routine defines, moisturizes, and keeps curls soft, springy, and frizz-controlled.
- Defining
- Hydrating
- Nourishing
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Perfect for Type 3 hair needing moisture, shape retention, and frizz-controlled curls.
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Ingredients
Rice Water
Aqua/Water/Eau, Betaine, Oryza Sativa (Rice) Extract, Serenoa Serrulata Fruit Extract, Phytosterols, Ceramide NP, Biotin, Copper Tripeptide-1, Copper Tripeptide-34, Inositol, Caffeine, Helianthus Annuus (Sunflower) Seed Oil, Rosmarinus Ofcinalis (Rosemary) Leaf Extract, Glycerin, Polyglyceryl-10 Laurate, Polyglyceryl-3 Betainate Acetate, Sodium Lauroyl Lactylate, Sodium Cocoyl Glutamate, Citric Acid, Ethylhexylglycerin, Potassium Sorbate, Sodium Benzoate
FIS: 263-201-FS
Long & Luxe Shampoo
Aqua/Water/Eau, Aloe Barbadensis leaf Juice, Disodium Cocoamphodipropionate, Trideceth-7 Carboxylic Acid, Disodium Laureth Sulfosuccinate, Cocamide MIPA, Polysorbate 20, Punica Granatum Fruit Juice, Glycerin, Passiflora Edulis Fruit Juice, Hydrolyzed Lupine Protein, Serenoa Serrulala Fruit Extract, Linum Usitatissimum (Linseed) Seed Extract, Melia Azadirachta Leaf Extract, Glycyrhiza Glabra (Licorice) Root Extract, Camellia Sinensis Leaf Extract, Betaine, Royal Jelly, Niacinamide, Phytosterols, Caffeine, Biotin, Trifolium Protense (Clover) Flower Extract, Equisetum Hiemale Extract, Urtica Dioica (Nellle) Extract, Cola Acuminata Seed Extract, Pirocione Olamine, Hydroxypropyl Methylcellulose, Maltodextrin, Polyquaternium-7, Polyquaternium-10, Phenoxyethanol, Caprylyl Glycol, Citric Acid, Fragrance/Parfum, Beta Vulgaris (Beet Root) Extract, Sodium Benzoate, Ethylhexylglycerin, Tetrosodium EDTA, Celeareth-60 Myristyl Glycol, Polyacrylamide, Benzyl Benzoate, Limonene, Linalool, Red 33/CI 17200
FIS: 252-24-AT2
Long & Luxe Conditioner
Aqua/Water/Eau, Punica Granatum Fruit Juice, Glycerin, Cetearyl Alcohol, Cetyl Alcohol, Behentrimonium Chloride, Passiflora Edulis Fruit Juice, Hydrolyzed Lupine Protein, Betaine, Punica Granatum Seed Oil, Linum Usitatissimum (Linseed) Seed Extract, Cocos Nucifera (Coconut) Oil, Niacinamide, Phytosterols, Keratin, Hydrolyzed Keratin, Calteine, Biotin, Serenoa Serrulata Fruit Extract, Trifolium Pratense (Clover) Flower Extract, Equisetum Hiemale Extract, Urtica Dioica (Nettle) Extract, Cola Acuminata Seed Extract, Tocopheryl Acetate, Piroctone Olamine, Fragrance/ Parfum, Sodium Benzoate, Dipropylene Glycol, Quaternium-80, Propanediol, Cinylhexylglycerin, Stearamidopropyl Dimethylamine, Beta Vulgaris (Beet) Root Extract, Polyquaternium-37, Dicaprylate/ Dicaprate, PPG-1 Trideceth 6, Propyenoxyethanol Caprylyl Glycol, Polyacrylamide, Citric Acid, Maltodextrin, Benzyl Benzoate, Limonene, Linalool, Red 33 (CI 17200)
FIS: 252-25-2
JBCO Cowash
Aqua/Water/Eau, Cetearyl Alcohol, Betaine, Ricinus Communis (Castor) Seed Oil, Cetrimonium Chloride, Glycerin, Linum Usitatissimum (Linseed) Seed Extract, Ascorbic Acid, Tocopherol, Behentrimonium Chloride, Phytosterols, Ceramide NG, Stearamidopropyl Dimethylamine, Polyquaternium-10, Potassium Chloride, Dipropylene Glycol, Phenoxyethanol, Polyquaternium-37, Caprylyl Glycol, Propylene Glycol Dicaprylate/Dicaprate, Citric Acid, PEG-40 Castor Oil, Stearalkonium Chloride, Polyacrylamide, Sodium Benzoate, Laureth-9, PEG-8, PPG-1 Trideceth-6, Sodium Lauroyl Lactylate, PEG-100 Stearate, Hydroxypropyl Bispalmitamide MEA, PEG-3 Distearate, Sodium Lauroyl Glutamate, Cocamidopropyl Betaine, Fragrance/Parfum, Sodium Cocoyl Isethionate, Ceteareth-25, Abies Balsamea (Balsam Canada) Resin, Piroctone Olamine, Caprylic/Capric Triglyceride, Potassium Sorbate, Sodium Chloride, Amyl Cinnamal, Hexyl Cinnamal, Limonene
FIS: 252-157-AS
Curling Creme
Aqua/Water/Eau, Glycerin, Cocos Nucifera( Coconut) Oil, Aloe Barbadensis Leaf Juice, Hydrogenated Vegetable Oil, Cetearyl Alcohol, Betaine, Butyrospermum Parkii (Shea) Butter, Beta Vulgaris (Beet) Root Extract, Tocopheryl Acetate, Pectin, Linum Usitatissimum (Linseed) Seed Extract, Cera Alba/Beeswax/Cired'abeilla, Polysorbate 60, Ceramide NG, Fragrance/Parfum, Phenoxyethanol, Piroctone Olamine, Polyquaternium-37, Polyquaternium-10, PPG-1 Trideceth-6, Citric Acid, Quaternium-80, Polyacrylamide, Propanediol, Propylene Glycol Dicaprylate/Dicaprate, Sodium Lauroyl Lactylate, Sodium Cocoyl Isethionate, Sodium Lauroyl Glutamate, PEG-3 Distearate, Laureth-9, PEG-8, Ceteareth-25, Caprylyl Glycol, Sodium Benzoate, Potassium Sorbate, Anise Alcohol, Coumarin, Limonene
FIS: 252-152-V
Curling Jelly
Aqua/Water/Eau, Glycerin, Aloe Barbadensis Leaf Extract, Hydroxyethyl Cellulose, Betaine, Pectin, Beta Vulgaris (Beet) Root Extract, Xanthan Gum, Tocopheryl Acetate, Potassium Sorbate, Sucrose, Fragrance/Parfum, Phenoxyethanol, Caprylyl Glycol, Sodium Benzoate, Citric Acid, Erythorbic Acid, Coumarin, Limonene
FIS: 249-193-C
How To Use
Rice Water
- Use the As I Am rice water spray daily to rinse shampoo, conditioner, or stylers from hair, or as a shower water substitute.
- Shake the bottle before use.
- Spray the product onto your scalp twice a day.
- Gently massage the spray into your scalp.
- Use the spray several times daily to refresh and rehydrate dry hair.
Long & Luxe Shampoo
- Rub ample amount of shampoo between palms.
- Lather through wet hair.
- Massage hair and scalp, leave on for 5 minutes and rinse well.
- Repeat if necessary.
Long & Luxe Conditioner
- Distribute conditioner throughout hair. Leave on for 15-20 minutes.
- Detangle and rinse well.
- For deep treatment, distribute conditioner throughout hair.
- Put on a plastic cap. Leave on for 15-20 minutes under a hooded dryer.
- Dampen hair if it gets too dry. Remove cap.
- Detangle and rinse well.
JBCO Cowash
• Wet hair thoroughly.
• Rub a liberal amount between palms. Distribute and work product throughout the hair. Massage the scalp with your fingertips as you would do with a conventional shampoo. Detangle hair with a wide-tooth comb. Rinse well. Repeat if necessary to remove excessive product build-up or for further scalp cleansing.
Curling Creme
- Start with clean, detangled hair.
- While your hair is still damp or wet, work in small sections and applyAs I Am Curling Cream from root to tip.
- To define your curls, glide each section between your thumb and forefinger, then twirl the ends around your fingertip to form a coil.
- If hair begins to dry during styling, lightly mist with water to keep it damp.
- Let your hair air dry or sit under a hooded dryer on a low setting.
- Once fully dry, gently fluff and shape your curls for your perfect finish.
Curling Jelly
- While hair is still wet, take small sections and applyAs I Am Curling Jelly from root to tip.
- Use your fingers to scrunch each section to enhance curl definition.
- Allow hair to air dry or use a hooded dryer on a low setting.
- Once fully dry, gently fluff, separate, and shape your curls or coils to achieve your desired look.
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Vegan and Cruelty Free
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Phthalate Free
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Sulfate Free
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Silicone Free
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Synthetic Fragrance Free
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No Endocrine Disruptors
Rice Water
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Improves Hair Moisture by 31%
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Improves Wet Combing by 57%
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Improves Dry Combing by 59%
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Improves Hair Strength by 123%
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Improves Scalp Moisture by 130%
Long & Luxe
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Strengthens Hair up to 125%
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Increases Moisture by 33%
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Reduces Breakage up to 87%
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Eases Combing up to 32%
Classic
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Strengthens Hair up to 125%
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Increases Moisture by 33%
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Reduces Breakage up to 87%
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Eases Combing up to 32%
Jamacian Black Castor Oil
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Strengthens Hair up to 125%
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Increases Moisture by 33%
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Reduces Breakage up to 87%
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Eases Combing up to 32%
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Sub-micron technology
Sub-micron technology enables deeper penetration of ingredients by breaking them down into small particles. the smaller particles are able to penetrate the hair & scalp more efficiently, allowing our ingredients to strengthen the scalp’s protective barrier & provide better protection against damage or irritation.
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Conventional Products
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As I Am
Bundles
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Type 3 Hair: Hair Growth
Regular price $39.99Regular priceUnit price / per$46.88Sale price $39.99Sale -
Type 3 Hair: Full Routine
Regular price $55.67Regular priceUnit price / per$61.86Sale price $55.67Sale -
Type 3 Hair: Bounce + Definition Routine
Regular price $34.16Regular priceUnit price / per$37.96Sale price $34.16Sale -
SaleType 3A hair routine
Regular price $38.66Regular priceUnit price / per$42.96Sale price $38.66Sale
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The Founder
With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.
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R&D
The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.
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Sustainability
By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.
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Clean Beauty
Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.
FREQUENTLY ASKED QUESTIONS
How do I know my hair type?
Your hair type is based on your curl pattern, which ranges from straight (Type 1) to coily (Type 4). You can identify it by looking at the shape of your strands when they’re clean, detangled, and air-dried.
Can I have more than one hair type?
Yes! Most people have a mix — for example, Type 3 curls at the crown and Type 4 coils near the nape. That’s why layering products for different needs can make a big difference.
Why do different hair types need different products?
Each curl pattern affects how natural oils travel down the strand. Tighter curls need more moisture and protein support, while looser patterns benefit from lightweight strengthening formulas.
Can I switch between collections?
Absolutely. Hair needs can change with seasons, styling habits, or scalp health — it’s all about listening to your hair and finding what works best for your texture.
What does curly hair usually need?
Curly hair thrives on moisture, definition, and curl-friendly ingredients that keep the pattern hydrated and frizz-free.
How can I get more definition in my curls?
Layer lightweight moisture first, then style with curl-enhancing products. The Classic Leave-In or Long & Luxe Leave-In paired with a Curl Color shade gives definition plus hold.
How often should curly hair be washed?
Curly hair benefits from washing every 4–7 days. Co-washing or alternating with gentle cleansers keeps curls hydrated and healthy.
How do I prevent frizz with curly hair?
Use hydrating products and avoid rough drying. The JBCO collection and Classic collection help smooth the cuticle and reduce frizz between and on wash days.
Are As I Am products safe for color-treated or relaxed hair?
Yes. All As I Am products are sulfate-free, silicone-free, and safe for chemically treated or color-treated hair.





