• Collection of Aeta skincare products including a bottle, jar, and serum on a colorful background.
  • As I Am Jamaican Black Castor Oil Water — portrait shot of the hydrating spray bottle held in hand, highlighting its lightweight, JBCO-infused formula for refreshing and moisturizing natural curls.
  • A jar of Curling Jelly by As I Am, a hair care product, placed against a pink background.
  • As I Am Jamaican Black Castor Oil Smoothie — portrait image of the curl-defining cream held in hand, featuring the rich, nourishing formula designed to hydrate, smooth, and enhance natural curls with JBCO.
  • This image features a bottle of Rosemary Oil, prominently displayed with a clear label that reads "As I Am" and "Rosemary Oil." The bottle, which has a dark dropper lid, is filled with a clear amber liquid, suggesting the essence of the product.
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Type 3 Hair: Bounce + Definition Routine

Type 3 Hair: Bounce + Definition Routine

This routine boosts curl shape, enhances bounce, and keeps type 3 curls defined, soft, and frizz-controlled.

  • Defining
  • Hydrating
  • Nourishing
$34.16
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Ingredients

JBCO Water

Aqua/Water/Eau, Betaine, Ricinus Communis (Castor) Seed Oil, Tocopherol, Ceramide NG, Glycerin, Phenoxyethanol, Caprylyl Glycol, Sodium Benzoate, Laureth-9, PEG-8, Fragrance/Parfum, Sodium Lauroyl Lactylate, Hydroxypropyl Bispalmitamide MEA,PEG-3 Distearate, Citric Acid, Sodium Lauroyl Glutamate, Ascorbic Acid, PEG-100 Stearate, Sodium Cocoyl Isethionate, Ceteareth-25, Cocamidopropyl Betaine, Piroctone Olamine, Hexyl Cinnamal, Limonene

FIS: 263-31-H

JBCO Smoothie

Aqua/Water/Eau, Glycerin, Cocos Nucifera (Coconut) Oil, Hydrogenated Vegetable Oil, Cetearyl Alcohol, Betaine, Polysorbate 60, Ricinus Communis (Castor) Seed Oil, Ceramide NG, Ascorbic Acid, Linum Usitatissimum (Linseed) Seed Extract, Tocopherol, Hydroxypropyl Bispalmitamide MEA, Fragrance/Parfum, Pectin, Phenoxyethanol, Behenyl Behenate, Caprylyl Glycol, Aminomethyl Propanol, Piroctone Olamine, Polyhydroxystearic Acid, Euphorbia Cerifera (Candelilla) Wax, Polyacrylamide, Laureth-9, PEG-8, Sodium Lauroyl Lactylate, PEG-3 Distearate, Sodium Lauroyl Glutamate, PEG-100 Stearate, Sodium Cocoyl Isethionate, Carbomer, Ceteareth-25, Cocamidopropyl Betaine, Sodium Benzoate, Amyl Cinnamal, Coumarin, Hexyl Cinnamal, Limonene

FIS: 263-05-U

Curling Jelly

Aqua/Water/Eau, Glycerin, Aloe Barbadensis Leaf Extract, Hydroxyethyl Cellulose, Betaine, Pectin, Beta Vulgaris (Beet) Root Extract, Xanthan Gum, Tocopheryl Acetate, Potassium Sorbate, Sucrose, Fragrance/Parfum, Phenoxyethanol, Caprylyl Glycol, Sodium Benzoate, Citric Acid, Erythorbic Acid, Coumarin, Limonene

FIS: 249-193-C

Rosemary Oil

Glycine Soja (Soybean) Oil, Serenoa Serrulata Fruit Extract, Rosmarinus Ofcinalis (Rosemary) Leaf Oil, Ricinus Communis (Castor) Seed Oil, Phytosterols, Mentha Piperita (Peppermint) Oil, Caprylic/Capric Triglyceride, Salicylic Acid, Bis-Octyldodecyl Dimer Dilinoleate/Propanediol Copolymer, Ceramide NP, Copper Tripeptide-1, Copper Tripeptide-34, Melatonin, Sarcosine, Glycerin, Biotin, Aqua/Water/Eau, Eugenol, Limonene, Linalool

FIS: 269-153-AD

How To Use

JBCO Water

• Use daily to rewet dry hair. Also, use it before styling to refresh moisture content, strengthen and detangle fibers. Spray generously.

• Shake well before use.

JBCO Smoothie

• Section hair off and apply to damp or dry hair from roots to tips.

• Start with a small amount and increase based on the thickness of hair. Do not rinse out.Use once to twice a week for best results

Curling Jelly

  • While hair is still wet, take small sections and applyAs I Am Curling Jelly from root to tip.
  • Use your fingers to scrunch each section to enhance curl definition.
  • Allow hair to air dry or use a hooded dryer on a low setting.
  • Once fully dry, gently fluff, separate, and shape your curls or coils to achieve your desired look.

Rosemary Oil

  • For Curly & Coily Hair (Types 3 & 4): massage the oil onto the scalp using fingertips. Also distribute through the lengths of the hair. Do not rinse. Use daily.
  • Use daily. Can also work one to three drops through the ends of hair and leave in.
  • Cruelty free and vegan logo

    Vegan and Cruelty Free

  • Phthalate Free graphic cartoon

    Phthalate Free

  • no sulfate graphic cartoon

    Sulfate Free

  • silicone free graphic cartoon

    Silicone Free

  • fragrance free graphic cartoon

    Synthetic Fragrance Free

  • endocrine disruptors graphic cartoon

    No Endocrine Disruptors

Classic

  • hair strength image

    Strengthens Hair up to 125%

  • fiber physics results cartoon graphic

    Increases Moisture by 33%

  • comb image

    Reduces Breakage up to 87%

  • fiber physics image graphic

    Eases Combing up to 32%

Jamacian Black Castor Oil

  • hair strength image

    Strengthens Hair up to 125%

  • fiber physics results cartoon graphic

    Increases Moisture by 33%

  • comb image

    Reduces Breakage up to 87%

  • fiber physics image graphic

    Eases Combing up to 32%

Rosemary

  • hair strength image

    Strengthens Hair up to 125%

  • fiber physics results cartoon graphic

    Increases Moisture by 33%

  • comb image

    Reduces Breakage up to 87%

  • fiber physics image graphic

    Eases Combing up to 32%

  • Sub-micron technology

    Sub-micron technology enables deeper penetration of ingredients by breaking them down into small particles. the smaller particles are able to penetrate the hair & scalp more efficiently, allowing our ingredients to strengthen the scalp’s protective barrier & provide better protection against damage or irritation.
  • submicron technology graphic cartoon

    Conventional Products

  • submicron technology graphic cartoon

    As I Am

Bundles

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  • Dr. Syed

    The Founder

    With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.

  • Person adjusting a metallic machine component on a larger mechanical device.

    R&D

    The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.

  • Colorful soap or shampoo bars in stands on a light green background

    Sustainability

    By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.

  • Close-up of white cream with gold accents on a beige background

    Clean Beauty

    Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.

FREQUENTLY ASKED QUESTIONS

How do I know my hair type?

Your hair type is based on your curl pattern, which ranges from straight (Type 1) to coily (Type 4). You can identify it by looking at the shape of your strands when they’re clean, detangled, and air-dried.

Can I have more than one hair type?

Yes! Most people have a mix — for example, Type 3 curls at the crown and Type 4 coils near the nape. That’s why layering products for different needs can make a big difference.

Why do different hair types need different products?

Each curl pattern affects how natural oils travel down the strand. Tighter curls need more moisture and protein support, while looser patterns benefit from lightweight strengthening formulas.

Can I switch between collections?

Absolutely. Hair needs can change with seasons, styling habits, or scalp health — it’s all about listening to your hair and finding what works best for your texture.

What does curly hair usually need?

Curly hair thrives on moisture, definition, and curl-friendly ingredients that keep the pattern hydrated and frizz-free.

How can I get more definition in my curls?

Layer lightweight moisture first, then style with curl-enhancing products. The Classic Leave-In or Long & Luxe Leave-In paired with a Curl Color shade gives definition plus hold.

How often should curly hair be washed?

Curly hair benefits from washing every 4–7 days. Co-washing or alternating with gentle cleansers keeps curls hydrated and healthy.

How do I prevent frizz with curly hair?

Use hydrating products and avoid rough drying. The JBCO collection and Classic collection help smooth the cuticle and reduce frizz between and on wash days.

Are As I Am products safe for color-treated or relaxed hair?

Yes. All As I Am products are sulfate-free, silicone-free, and safe for chemically treated or color-treated hair.