• Close-up of dark curly hair texture
  • Hand holding a bottle of As I Am Onion Shampoo against a pink background
  • Hand holding a bottle of As I Am hair product against a pink background
  • Bond Leave-In by As I Am – A lightweight leave-in treatment that strengthens and protects hair. This nourishing formula helps improve hair elasticity, reduce frizz, and enhance moisture retention, leaving your hair smooth, hydrated, and manageable.
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Type 3B hair routine

Type 3B hair routine

Designed for tighter, more defined curls, this routine boosts moisture, enhances curl shape, and helps control frizz.

  • Defining
  • Hydrating
  • Nourishing
$45.86
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Ingredients

Rice Water

Aqua/Water/Eau, Betaine, Oryza Sativa (Rice) Extract, Serenoa Serrulata Fruit Extract, Phytosterols, Ceramide NP, Biotin, Copper Tripeptide-1, Copper Tripeptide-34, Inositol, Caffeine, Helianthus Annuus (Sunflower) Seed Oil, Rosmarinus Ofcinalis (Rosemary) Leaf Extract, Glycerin, Polyglyceryl-10 Laurate, Polyglyceryl-3 Betainate Acetate, Sodium Lauroyl Lactylate, Sodium Cocoyl Glutamate, Citric Acid, Ethylhexylglycerin, Potassium Sorbate, Sodium Benzoate

FIS: 263-201-FS

Onion Shampoo

Allium Cepa (Onion) Bulb Extract, Cocos Nucifera (Coconut) Fruit
Juice, Aqua/Water/Eau, Aloe Barbadensis Leaf Juice, Lauramidopropyl
Hydroxysultaine, Disodium Laureth Sulfosuccinate, Betaine, Sodium Cocoyl
Isethionate, Cocamide MIPA, Polyquaternium-7, Isoquercetin, Ceramide NP, Ceramide EOP, Ceramide AP, Biotin, Hydroxypropyl Bisstearamide MEA, Hydroxypropyl Bislauramide MEA, Phytosphingosine, Phytosterols, Pyrus Malus (Apple) Fruit Extract, Saccharum Ofcinarum (Sugarcane) Extract, Camellia Sinensis Leaf Extract, Sodium Lauroyl Lactylate, Sodium Cocoyl Glutamate, Stearic Acid, Sodium Isethionate, Coconut Acid, Fragrance/Parfum, Trisodium Dicarboxymethyl Alaninate, Maltodextrin, Cyclodextrin, Sodium Chloride, Citric Acid, Caprylyl Glycol, Ethylhexylglycerin, Sodium Benzoate, Potassium Sorbate, Red 33 (CI 17200).

FIS: 272-58-CF

Onion Conditioner

Allium Cepa (Onion) Bulb Extract, Cocos Nucifera (Coconut) Fruit Juice,
Aqua/Water/Eau, Cetearyl Alcohol, Cetyl Alcohol, Betaine, Cocos Nucifera (Coconut) Oil, Brassicamidopropyl Dimethylamine, Aloe Barbadensis Leaf Juice, Isoquercetin, Ceramide NP, Ceramide EOP, Ceramide AP, Biotin, Copper Tripeptide-1, Hydroxypropyl Bisstearamide MEA, Hydroxypropyl Bislauramide MEA, Phytosphingosine, Phytosterols, Serenoa Serrulata Fruit Extract, Pyrus Malus (Apple) Fruit Extract, Saccharum Ofcinarum (Sugarcane) Extract, Camellia Sinensis Leaf Extract, Fragrance/Parfum, Polyquaternium-37, Propylene Glycol Dicaprylate/Dicaprate, Lactic Acid, Polyquaternium-7, PPG-1 Trideceth-6, Sodium Lauroyl Lactylate, Sodium Cocoyl Glutamate, Stearic Acid, Maltodextrin, Cyclodextrin, Caprylyl Glycol, Sodium Benzoate, Potassium Sorbate, Ethylhexylglycerin, Polyacrylamide, Red 33 (CI 17200).

FIS: 272-62-S

Bond Leave in Conditioner

Aqua/Water/Eau,Cetearyl Alcohol,Betaine,Hydrogenated Polydecene,Polyquaternium-37,Moringa Oleifera Leaf Extract,Phyllanthus Emblica Fruit Extract,Serenoa Serrulata Fruit Extract,Phytosterols,Ceramide NP,Ceramide EOP,Ceramide AP,Copper Tripeptide-1,Phytosphingosine,Hydroxypropyl Bisstearamide MEA,Hydroxypropyl Bislauramide MEA,Biotin,Brassicamidopropyl Dimethylamine,Potassium Olivate,Polyglyceryl-10 Stearate,Polyglyceryl-3 Diisostearate,Stearic Acid,Fragrance/Parfum,Propylene Glycol Dicaprylate/Dicaprate,PPG-1 Trideceth-6,Polyquaternium-7, Lactic Acid,Caprylyl Glycol,Ethylhexylglycerin,Maltodextrin,Polyacrylamide,Coumarin,Limonene

FIS: 272-01-AU

Curling Jelly

Aqua/Water/Eau, Glycerin, Aloe Barbadensis Leaf Extract, Hydroxyethyl Cellulose, Betaine, Pectin, Beta Vulgaris (Beet) Root Extract, Xanthan Gum, Tocopheryl Acetate, Potassium Sorbate, Sucrose, Fragrance/Parfum, Phenoxyethanol, Caprylyl Glycol, Sodium Benzoate, Citric Acid, Erythorbic Acid, Coumarin, Limonene

FIS: 249-193-C

How To Use

Rice Water

  • Use the As I Am rice water spray daily to rinse shampoo, conditioner, or stylers from hair, or as a shower water substitute.
  • Shake the bottle before use.
  • Spray the product onto your scalp twice a day.
  • Gently massage the spray into your scalp.
  • Use the spray several times daily to refresh and rehydrate dry hair.

Onion Shampoo

  • Wet hair thoroughly.
  • Apply to the scalp in sections and massage to create a rich lather.
  • Rinse thoroughly and follow with the As I Am Onion Conditioner for optimal results.

Onion Conditioner

  • After cleansing, apply evenly to wet hair.
  • Leave on for at least 3 minutes, or more if possible.
  • Rinse thoroughly.

Bond Leave in Conditioner

  • After cleansing and conditioning, generously apply to the lengths of hair while still wet.
  • Gently detangle and style as desired.
  • This leave-in conditioner helps combat flaking from styling products and should not be rinsed out.

Curling Jelly

  • While hair is still wet, take small sections and apply As I Am Curling Jelly from root to tip.
  • Use your fingers to scrunch each section to enhance curl definition.
  • Allow hair to air dry or use a hooded dryer on a low setting.
  • Once fully dry, gently fluff, separate, and shape your curls or coils to achieve your desired look.
  • Cruelty free and vegan logo

    Vegan and Cruelty Free

  • Phthalate Free

  • Sulfate Free

  • Silicone Free

  • Synthetic Fragrance Free

  • No Endocrine Disruptors

Coconut Collection

  • hair strength image

    Strengthens Hair up to 125%

  • Increases Moisture by 33%

  • comb image

    Reduces Breakage up to 87%

  • Eases Combing up to 32%

Onion Collection

  • hair strength image

    Strengthens Hair up to 110%

  • Moisturizes Hair by 136%

  • detangling image

    Eases Combing by 133%

Bond Collection

  • Improves Damaged Hair by 32%

  • hair strength image

    Strengthens Hair by 21%

  • Moisturizes Hair by 34%

  • Moisturizes Scalp by 55%

  • detangling image

    Strengthens Braided Hair by 13%

  • Reduces Hair Porosity by 24%

Rice Water Collection

  • Hair follicle

    Improves Hair Moisture by 31%

  • Improves Wet Combing by 57%

  • comb image

    Improves Dry Combing by 59%

  • hair strength image

    Improves Hair Strength by 123%

  • Improves Scalp Moisture by 130%

  • Sub-micron technology

    Sub-micron technology enables deeper penetration of ingredients by breaking them down into small particles. the smaller particles are able to penetrate the hair & scalp more efficiently, allowing our ingredients to strengthen the scalp’s protective barrier & provide better protection against damage or irritation.

  • Conventional Products

  • As I Am

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  • Dr. Syed

    The Founder

    With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.

  • Person adjusting a metallic machine component on a larger mechanical device.

    R&D

    The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.

  • Colorful soap or shampoo bars in stands on a light green background

    Sustainability

    By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.

  • Close-up of white cream with gold accents on a beige background

    Clean Beauty

    Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.

FREQUENTLY ASKED QUESTIONS

How do I know my hair type?

Your hair type is based on your curl pattern, which ranges from straight (Type 1) to coily (Type 4). You can identify it by looking at the shape of your strands when they’re clean, detangled, and air-dried.

Can I have more than one hair type?

Yes! Most people have a mix — for example, Type 3 curls at the crown and Type 4 coils near the nape. That’s why layering products for different needs can make a big difference.

Why do different hair types need different products?

Each curl pattern affects how natural oils travel down the strand. Tighter curls need more moisture and protein support, while looser patterns benefit from lightweight strengthening formulas.

Can I switch between collections?

Absolutely. Hair needs can change with seasons, styling habits, or scalp health — it’s all about listening to your hair and finding what works best for your texture.

What does curly hair usually need?

Curly hair thrives on moisture, definition, and curl-friendly ingredients that keep the pattern hydrated and frizz-free.

How can I get more definition in my curls?

Layer lightweight moisture first, then style with curl-enhancing products. The Classic Leave-In or Long & Luxe Leave-In paired with a Curl Color shade gives definition plus hold.

How often should curly hair be washed?

Curly hair benefits from washing every 4–7 days. Co-washing or alternating with gentle cleansers keeps curls hydrated and healthy.

How do I prevent frizz with curly hair?

Use hydrating products and avoid rough drying. The JBCO collection and Classic collection help smooth the cuticle and reduce frizz between and on wash days.

Are As I Am products safe for color-treated or relaxed hair?

Yes. All As I Am products are sulfate-free, silicone-free, and safe for chemically treated or color-treated hair.