Born Curly Shampoo + Leave In + Curl Defining Jelly
Born Curly Shampoo + Leave In + Curl Defining Jelly
Couldn't load pickup availability

The Born Curly Bundle is the complete curl care starter kit for your little one. Gently cleanse with the Born Curly Shampoo, lock in lasting moisture with the Born Curly Leave-In Conditioner, and define those beautiful curls with the Born Curly Curl Defining Jelly. Together, these three gentle, science-backed formulas nourish delicate hair from wash to style, leaving curls soft, defined, and frizz-free. Safe for babies and kids, and kind enough for everyday use.
Collapsible content
Ingredients
Born Curly Shampoo
Aqua/Water/Eau, Disodium Cocoamphodipropionate, Polyquaternium-10, Vanilla Planifolia Fruit Extract, Copper Tripeptide-1, Aloe Barbadensis Leaf Juice Powder, Sodium Lauroyl Lactylat, Sodium Cocoyl Glutamate, Citric Acid, Caprylyl Glycol, Ethylhexylglycerin, Potassium Sorbate, Sodium Benzoate, Fragrance/Parfum
Born Curly Leave-In Conditioner
Aqua/Water/Eau, Cetearyl Alcohol, Cocos Nucifera (Coconut) Oil, Linum Usitatissimum (Linseed) Seed Extract, Calendula Officinalis Flower Extract, Copper Tripeptide-1, Argania Spinosa Kernel Oil, Phytosterols, Brassicamidopropyl Dimethylamine, Glyceryl Stearate, Polyquaternium-37, Propylene Glycol Dicaprylate/Dicaprate, PPG-1 Trideceth-6, Lactic Acid, Caprylyl Glycol, Ethylhexylglycerin, Potassium Sorbate, Sodium Benzoate, Fragrance/Parfum, Citronellol, Geraniol.
FIS: 258-37-I2
Born Curly Curl Defining Jelly
Aqua/Water/Eau, Glycerin, Betaine, Pectin, Xanthan Gum, Hydroxyethylcellulose, Ricinus Communis (Castor) Seed Oil, Piroctone Olamine, Citric Acid, Caprylyl Glycol, Ethylhexylglycerin, Sodium Benzoate, Sucrose, Polysorbate 60, Fragrance/Parfum, Citronellol, Geraniol.
FIS: 258-38-N2
How to Use?
🧴 Born Curly Shampoo
Apply to wet hair and scalp. Gently lather and rinse thoroughly. Use regularly to cleanse without stripping natural moisture.
💧 Born Curly Leave-In Conditioner
After washing, apply a small amount to damp hair from roots to ends. Do not rinse. Detangle gently and style as usual.
🌀 Born Curly Curl Defining Jelly
Apply to damp hair after leave-in conditioner. Scrunch in to enhance and define curls. Allow to air dry or diffuse for bouncy, frizz-free results.
According To Our Lab Results, This Collection ...
-
Strengthens Hair up to 125%
-
Moisturizes Hair up to 33%
-
Reduces breakage up to 87%
-
Eases Combing up to 32%
-
Vegan and Cruelty Free
-
safe during pregancy
-
Silicone Free
-
For sensitive skin
-
Tear Free
-
Dermatology tested
The Collection
-
Born Curly Baby Shampoo & Body Wash
Regular price $6.99Regular priceUnit price / perSale price $6.99 -
Born Curly Cowash
Regular price $5.99Regular priceUnit price / perSale price $5.99 -
Born Curly Curl Defining Jelly
Regular price $5.99Regular priceUnit price / perSale price $5.99 -
Born Curly Leave-In Conditioner
Regular price $5.99Regular priceUnit price / perSale price $5.99
-
The Founder
With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.
-
R&D
The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.
-
Sustainability
By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.
-
Clean Beauty
Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.
FREQUENTLY ASKED QUESTIONS
What's included in the Born Curly Bundle?
The Born Curly Bundle includes 3 products: the Born Curly Shampoo, the Born Curly Leave-In Conditioner, and the Born Curly Curl Defining Jelly, everything you need to cleanse, moisturize, and define your little one's curls in one complete routine.
Is the Born Curly Bundle safe for babies and toddlers?
Yes! The Born Curly collection is specially formulated for babies and young children. All products are gentle, tear-free, and free from sulfates, parabens, silicones, and harsh chemicals — safe for delicate scalps and hair from day one.
Can I use these products on my child's dry or frizzy hair?
Absolutely. The Leave-In Conditioner deeply moisturizes and detangles, while the Curl Defining Jelly controls frizz and enhances natural curl pattern, leaving hair soft, manageable, and beautifully defined.
How often should I wash my child's hair with the Born Curly Shampoo?
We recommend washing 1–2 times per week to keep the scalp clean without over-stripping natural oils. On non-wash days, the Leave-In can be used to refresh and re-moisturize.
Can adults use the Born Curly products?
Yes! While designed with little ones in mind, the gentle formulas work beautifully on adult curly and coily hair too, especially for those with sensitive scalps.
Is this bundle suitable for all curl types?
Yes, the Born Curly Bundle works across all curl types, from loose waves to tight coils, making it perfect for the whole family.
Are Born Curly products vegan and cruelty-free?
Yes. All As I Am products, including the Born Curly collection, are vegan and cruelty-free.