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Born Curly Shampoo + Leave In + Curl Defining Jelly

Born Curly Shampoo + Leave In + Curl Defining Jelly

Regular price $14.99
Regular price $18.97 Sale price $14.99
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How to Use?

🧴 Born Curly Shampoo
Apply to wet hair and scalp. Gently lather and rinse thoroughly. Use regularly to cleanse without stripping natural moisture.

💧 Born Curly Leave-In Conditioner
After washing, apply a small amount to damp hair from roots to ends. Do not rinse. Detangle gently and style as usual.

🌀 Born Curly Curl Defining Jelly
Apply to damp hair after leave-in conditioner. Scrunch in to enhance and define curls. Allow to air dry or diffuse for bouncy, frizz-free results.

  • hair strength image

    Strengthens Hair up to 125%

  • fiber physics image graphic

    Moisturizes Hair up to 33%

  • fiber physics results cartoon graphic

    Reduces breakage up to 87%

  • fiber physics image

    Eases Combing up to 32%

  • Cruelty free and vegan logo

    Vegan and Cruelty Free

  • safe during pregancy

  • silicone free graphic cartoon

    Silicone Free

  • For sensitive skin

  • Tear Free

  • Dermatology tested

The Collection

  • Dr. Syed

    The Founder

    With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.

  • Person adjusting a metallic machine component on a larger mechanical device.

    R&D

    The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.

  • Colorful soap or shampoo bars in stands on a light green background

    Sustainability

    By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.

  • Close-up of white cream with gold accents on a beige background

    Clean Beauty

    Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.

FREQUENTLY ASKED QUESTIONS

What's included in the Born Curly Bundle?

The Born Curly Bundle includes 3 products: the Born Curly Shampoo, the Born Curly Leave-In Conditioner, and the Born Curly Curl Defining Jelly, everything you need to cleanse, moisturize, and define your little one's curls in one complete routine.

Is the Born Curly Bundle safe for babies and toddlers?

Yes! The Born Curly collection is specially formulated for babies and young children. All products are gentle, tear-free, and free from sulfates, parabens, silicones, and harsh chemicals — safe for delicate scalps and hair from day one.

Can I use these products on my child's dry or frizzy hair?

Absolutely. The Leave-In Conditioner deeply moisturizes and detangles, while the Curl Defining Jelly controls frizz and enhances natural curl pattern, leaving hair soft, manageable, and beautifully defined.

How often should I wash my child's hair with the Born Curly Shampoo?

We recommend washing 1–2 times per week to keep the scalp clean without over-stripping natural oils. On non-wash days, the Leave-In can be used to refresh and re-moisturize.

Can adults use the Born Curly products?

Yes! While designed with little ones in mind, the gentle formulas work beautifully on adult curly and coily hair too, especially for those with sensitive scalps.

Is this bundle suitable for all curl types?

Yes, the Born Curly Bundle works across all curl types, from loose waves to tight coils, making it perfect for the whole family.

Are Born Curly products vegan and cruelty-free?

Yes. All As I Am products, including the Born Curly collection, are vegan and cruelty-free.

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