Collection: Best Sellers
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Type 4 Hair: Full Routine
Regular price $39.99Regular priceUnit price / per$59.94Sale price $39.99Sale -
Type 3 Hair: Bounce + Definition Routine
Regular price $34.16Regular priceUnit price / per$37.96Sale price $34.16Sale -
SaleType 4B hair routine
Regular price $46.76Regular priceUnit price / per$51.95Sale price $46.76Sale -
Curl Color Cool Blue
4.84 / 5.0
(89) 89 total reviews
Regular price $7.99Regular priceUnit price / perSale price $7.99 -
Curl Color Burgundy
5.0 / 5.0
(5) 5 total reviews
Regular price $7.99Regular priceUnit price / perSale price $7.99 -
Curl Color Lilac
3.0 / 5.0
(1) 1 total reviews
Regular price $7.99Regular priceUnit price / perSale price $7.99 -
Jamaican Black Castor Oil Water 2 ounce
4.9 / 5.0
(40) 40 total reviews
Regular price $3.99Regular priceUnit price / perSale price $3.99 -
Curl Color Minty Mermaid
4.58 / 5.0
(12) 12 total reviews
Regular price $7.99Regular priceUnit price / perSale price $7.99 -
Curl Color Rose Gold
4.36 / 5.0
(11) 11 total reviews
Regular price $7.99Regular priceUnit price / perSale price $7.99 -
Curl Color Copper
4.71 / 5.0
(62) 62 total reviews
Regular price $7.99Regular priceUnit price / perSale price $7.99 -
Curl Color Flamingo Pink
4.29 / 5.0
(14) 14 total reviews
Regular price $7.99Regular priceUnit price / perSale price $7.99 -
Curl Color Dark Teal Green
5.0 / 5.0
(1) 1 total reviews
Regular price $7.99Regular priceUnit price / perSale price $7.99 -
Long & Luxe Scalp Serum
4.62 / 5.0
(13) 13 total reviews
Regular price $14.95Regular priceUnit price / perSale price $14.95 -
Onion Leave in Conditioner
Regular price $10.99Regular priceUnit price / perSale price $10.99 -
Onion Water
4.07 / 5.0
(27) 27 total reviews
Regular price $10.99Regular priceUnit price / perSale price $10.99 -
Onion Water, Shampoo, and Conditioner
5.0 / 5.0
(2) 2 total reviews
Regular price $19.99Regular priceUnit price / per$32.97Sale price $19.99Sale -
Onion Shampoo and Water
Regular price $14.99Regular priceUnit price / per$21.98Sale price $14.99Sale -
Type 3 Hair: Hair Growth
Regular price $39.99Regular priceUnit price / per$46.88Sale price $39.99Sale -
SaleType 3C hair routine
Regular price $37.32Regular priceUnit price / per$41.47Sale price $37.32Sale -
Curl Color Bold Gold 3 ounce
5.0 / 5.0
(1) 1 total reviews
Regular price $3.99Regular priceUnit price / perSale price $3.99 -
Long & Luxe conditioner
4.77 / 5.0
(52) 52 total reviews
Regular price $10.95Regular priceUnit price / perSale price $10.95 -
Type 3 Hair: Full Routine
Regular price $55.67Regular priceUnit price / per$61.86Sale price $55.67Sale -
Curl Color Copper 3 ounce
4.0 / 5.0
(2) 2 total reviews
Regular price $3.99Regular priceUnit price / perSale price $3.99 -
SaleRice Water Duo
Regular price $11.68Regular priceUnit price / per$12.98Sale price $11.68Sale
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The Founder
With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.
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R&D
The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.
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Sustainability
By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.
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Clean Beauty
Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.




















