Collection: Best Sellers
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Sold OutType 3C hair routine
Regular price $37.32Regular priceUnit price / per$41.47Sale price $37.32Sold Out -
Sold OutBorn Curly Leave-In Conditioner
4.48 / 5.0
(33) 33 total reviews
Regular price $5.99Regular priceUnit price / perSale price $5.99Sold Out -
Born Curly Shampoo + Leave In + Curl Defining Jelly
Regular price $14.99Regular priceUnit price / per$18.97Sale price $14.99Sold Out -
Sold OutLong & Luxe Scalp Serum
4.67 / 5.0
(15) 15 total reviews
Regular price $14.95Regular priceUnit price / perSale price $14.95Sold Out -
Sold OutOnion Conditioner
4.38 / 5.0
(29) 29 total reviews
Regular price $10.99Regular priceUnit price / perSale price $10.99Sold Out -
Sold OutType 3A hair routine
Regular price $38.66Regular priceUnit price / per$42.96Sale price $38.66Sold Out -
Sold OutOnion Shampoo and Conditioner
Regular price $14.99Regular priceUnit price / per$21.98Sale price $14.99Sold Out -
Sold OutType 4A Hair Routine
Regular price $38.66Regular priceUnit price / per$42.96Sale price $38.66Sold Out -
Onion Water, Shampoo, and Conditioner
5.0 / 5.0
(4) 4 total reviews
Regular price $19.99Regular priceUnit price / per$32.97Sale price $19.99Sold Out -
Sold OutType 3B hair routine
Regular price $45.86Regular priceUnit price / per$50.95Sale price $45.86Sold Out -
Sold OutLong & Luxe Growash
4.84 / 5.0
(87) 87 total reviews
Regular price $10.95Regular priceUnit price / per$0.00Sale price $10.95Sold Out -
Sold OutCurl Color Jade Green
1.0 / 5.0
(1) 1 total reviews
Regular price $7.99Regular priceUnit price / perSale price $7.99Sold Out -
Sold OutRosemary Oil Sample - 0.16 oz
Regular price $1.99Regular priceUnit price / perSale price $1.99Sold Out -
Sold OutType 3 Hair: Hair Growth
Regular price $39.99Regular priceUnit price / per$46.88Sale price $39.99Sold Out -
Pure Oils Virgin Jamaican Black Castor Oil
4.9 / 5.0
(31) 31 total reviews
Regular price $9.74Regular priceUnit price / per$12.99Sale price $9.74Sold Out -
Sold OutPure Oils Virgin Argan Oil
3.82 / 5.0
(11) 11 total reviews
Regular price $9.74Regular priceUnit price / per$12.99Sale price $9.74Sold Out -
Sold OutPure Oils Virgin Black Seed Oil
4.9 / 5.0
(20) 20 total reviews
Regular price $9.99Regular priceUnit price / per$7.49Sale price $9.99Sold Out -
Sold Outcoconut cowash 3 ounce
5.0 / 5.0
(12) 12 total reviews
Regular price $3.49Regular priceUnit price / perSale price $3.49Sold Out -
Sold OutPure Oils Extra Virgin Coconut Oil
4.75 / 5.0
(20) 20 total reviews
Regular price $10.49Regular priceUnit price / per$13.99Sale price $10.49Sold Out -
Sold OutPure Oils Vitamin E Oil
5.0 / 5.0
(11) 11 total reviews
Regular price $13.99Regular priceUnit price / per$10.49Sale price $13.99Sold Out -
Sold OutShampoo Bar Dish
5.0 / 5.0
(4) 4 total reviews
Regular price $3.99Regular priceUnit price / perSale price $3.99Sold Out -
Sold OutCurling Jelly 3 ounce
4.765217391 / 5.0
(115) 115 total reviews
Regular price $3.99Regular priceUnit price / perSale price $3.99Sold Out -
Sold OutCowash Bar Dish
3.0 / 5.0
(1) 1 total reviews
Regular price $3.99Regular priceUnit price / perSale price $3.99Sold Out
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The Founder
With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.
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R&D
The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.
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Sustainability
By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.
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Clean Beauty
Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.




















