• Close-up of dark textured hair
  • Hand holding a bottle of As I Am Onion Shampoo against a pink background
  • Hand holding a bottle of as i am conditioner with product on palm against a pink background
  • As I Am Jamaican Black Castor Oil Smoothie — portrait shot of the styling cream held in hand, showcasing the rich, moisturizing formula designed to define curls and reduce frizz with nourishing JBCO.
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Type 4A hair routine

Type 4A hair routine

Designed for dense, tightly defined curls, this routine delivers lasting moisture, enhances curl shape, and helps control frizz.

  • Defining
  • Hydrating
  • Nourishing
$38.66
$42.96 $38.66
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Ingredients

Rosemary Water

Aqua/Water/Eau, Betaine, Glycerin, Rosmarinus Ofcinalis (Rosemary) Leaf Oil, Mentha Piperita (Peppermint) Oil, Serenoa Serrulata Fruit Extract, Copper Tripeptide-1, Copper Tripeptide-34, Ceramide NP, Phytosterols, Caffeine, Inositol, Sarcosine, Biotin, Melatonin, Polyglyceryl-3 Betainate Acetate, Polyglyceryl-10 Laurate, Potassium Olivate, Sodium Lauroyl Lactylate, Sodium Cocoyl Glutamate, Citric Acid, Ethylhexylglycerin, Sodium Benzoate, Potassium Sorbate, Limonene, Linalool

FIS: 269-152-BO

Onion Shampoo

Allium Cepa (Onion) Bulb Extract, Cocos Nucifera (Coconut) Fruit
Juice, Aqua/Water/Eau, Aloe Barbadensis Leaf Juice, Lauramidopropyl
Hydroxysultaine, Disodium Laureth Sulfosuccinate, Betaine, Sodium Cocoyl
Isethionate, Cocamide MIPA, Polyquaternium-7, Isoquercetin, Ceramide NP, Ceramide EOP, Ceramide AP, Biotin, Hydroxypropyl Bisstearamide MEA, Hydroxypropyl Bislauramide MEA, Phytosphingosine, Phytosterols, Pyrus Malus (Apple) Fruit Extract, Saccharum Ofcinarum (Sugarcane) Extract, Camellia Sinensis Leaf Extract, Sodium Lauroyl Lactylate, Sodium Cocoyl Glutamate, Stearic Acid, Sodium Isethionate, Coconut Acid, Fragrance/Parfum, Trisodium Dicarboxymethyl Alaninate, Maltodextrin, Cyclodextrin, Sodium Chloride, Citric Acid, Caprylyl Glycol, Ethylhexylglycerin, Sodium Benzoate, Potassium Sorbate, Red 33 (CI 17200).

FIS: 272-58-CF

Onion Conditioner

Allium Cepa (Onion) Bulb Extract, Cocos Nucifera (Coconut) Fruit Juice,
Aqua/Water/Eau, Cetearyl Alcohol, Cetyl Alcohol, Betaine, Cocos Nucifera (Coconut) Oil, Brassicamidopropyl Dimethylamine, Aloe Barbadensis Leaf Juice, Isoquercetin, Ceramide NP, Ceramide EOP, Ceramide AP, Biotin, Copper Tripeptide-1, Hydroxypropyl Bisstearamide MEA, Hydroxypropyl Bislauramide MEA, Phytosphingosine, Phytosterols, Serenoa Serrulata Fruit Extract, Pyrus Malus (Apple) Fruit Extract, Saccharum Ofcinarum (Sugarcane) Extract, Camellia Sinensis Leaf Extract, Fragrance/Parfum, Polyquaternium-37, Propylene Glycol Dicaprylate/Dicaprate, Lactic Acid, Polyquaternium-7, PPG-1 Trideceth-6, Sodium Lauroyl Lactylate, Sodium Cocoyl Glutamate, Stearic Acid, Maltodextrin, Cyclodextrin, Caprylyl Glycol, Sodium Benzoate, Potassium Sorbate, Ethylhexylglycerin, Polyacrylamide, Red 33 (CI 17200).

FIS: 272-62-S

JBCO Smoothie

Aqua/Water/Eau, Glycerin, Cocos Nucifera (Coconut) Oil, Hydrogenated Vegetable Oil, Cetearyl Alcohol, Betaine, Polysorbate 60, Ricinus Communis (Castor) Seed Oil, Ceramide NG, Ascorbic Acid, Linum Usitatissimum (Linseed) Seed Extract, Tocopherol, Hydroxypropyl Bispalmitamide MEA, Fragrance/Parfum, Pectin, Phenoxyethanol, Behenyl Behenate, Caprylyl Glycol, Aminomethyl Propanol, Piroctone Olamine, Polyhydroxystearic Acid, Euphorbia Cerifera (Candelilla) Wax, Polyacrylamide, Laureth-9, PEG-8, Sodium Lauroyl Lactylate, PEG-3 Distearate, Sodium Lauroyl Glutamate, PEG-100 Stearate, Sodium Cocoyl Isethionate, Carbomer, Ceteareth-25, Cocamidopropyl Betaine, Sodium Benzoate, Amyl Cinnamal, Coumarin, Hexyl Cinnamal, Limonene

FIS: 263-05-U

How To Use

Rosemary Water

Shake before use. Spray scalp and massage. Apply twice a day. Can also use daily to rehydrate dry hair or use before styling to refresh moisture content, strengthen, and detangle fibers.

Onion Shampoo

Wet hair thoroughly. Apply to the scalp in sections and massage to create a rich lather. Rinse thoroughly and follow with the As I Am Onion Conditioner for optimal results.

Onion Conditioner

After cleansing, apply evenly to wet hair. Leave on for at least 3 minutes, or more if possible. Rinse thoroughly.

JBCO Smoothie

Section hair off and apply to damp or dry hair from roots to tips. Start with a small amount and increase based on the thickness of hair. Do not rinse out. Use once to twice a week for best results.

  • Cruelty free and vegan logo

    Vegan and Cruelty Free

  • Phthalate Free

  • Sulfate Free

  • Silicone Free

  • Synthetic Fragrance Free

  • No Endocrine Disruptors

Onion Collection

  • hair strength image

    Strengthens Hair up to 110%

  • Moisturizes Hair by 136%

  • detangling image

    Eases Combing by 133%

JBCO Collection

  • hair strength image

    Strengthens Hair up to 125%

  • Increases Moisture by 33%

  • comb image

    Reduces Breakage up to 87%

  • Eases Combing up to 32%

Rosemary Collection

  • hair strength image

    Strengthens Hair up to 125%

  • Increases Moisture by 33%

  • comb image

    Reduces Breakage up to 87%

  • Eases Combing up to 32%

  • Sub-micron technology

    Sub-micron technology enables deeper penetration of ingredients by breaking them down into small particles. the smaller particles are able to penetrate the hair & scalp more efficiently, allowing our ingredients to strengthen the scalp’s protective barrier & provide better protection against damage or irritation.

  • Conventional Products

  • As I Am

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  • Dr. Syed

    The Founder

    With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.

  • Person adjusting a metallic machine component on a larger mechanical device.

    R&D

    The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.

  • Colorful soap or shampoo bars in stands on a light green background

    Sustainability

    By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.

  • Close-up of white cream with gold accents on a beige background

    Clean Beauty

    Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.

FREQUENTLY ASKED QUESTIONS

How do I know my hair type?

Your hair type is based on your curl pattern, which ranges from straight (Type 1) to coily (Type 4). You can identify it by looking at the shape of your strands when they’re clean, detangled, and air-dried.

Can I have more than one hair type?

Yes! Most people have a mix — for example, Type 3 curls at the crown and Type 4 coils near the nape. That’s why layering products for different needs can make a big difference.

Why do different hair types need different products?

Each curl pattern affects how natural oils travel down the strand. Tighter curls need more moisture and protein support, while looser patterns benefit from lightweight strengthening formulas.

Can I switch between collections?

Absolutely. Hair needs can change with seasons, styling habits, or scalp health — it’s all about listening to your hair and finding what works best for your texture.

What does coily hair usually need?

Coily hair needs deep moisture, scalp nourishment, and products that help protect the curl pattern from breakage.

How can I reduce breakage in coily hair?

Regular conditioning and gentle detangling are key. Using moisture-rich and strengthening collections helps keep coils flexible and less prone to snapping.

How often should coily hair be washed?

Coily hair typically does well with washing every 7–10 days, depending on buildup. A balanced routine keeps the scalp clean without stripping moisture.

How can I keep my coils defined for longer?

Layer hydration, minimize friction, and protect your hair at night. Moisture-first routines keep the curl pattern defined.

Are As I Am products safe for color-treated or relaxed hair?

Yes. All As I Am products are sulfate-free, silicone-free, and safe for chemically treated or color-treated hair.