• Bond Leave-In by As I Am – A lightweight leave-in treatment that strengthens and protects hair. This nourishing formula helps improve hair elasticity, reduce frizz, and enhance moisture retention, leaving your hair smooth, hydrated, and manageable.
  • Bond Oil by As I Am – A nourishing hair oil that adds shine and locks in moisture. Designed to repair and strengthen hair, this lightweight formula helps reduce frizz and smooths the hair cuticle, leaving your hair soft, shiny, and healthier-looking.
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Hair Type 1: Full Routine

Hair Type 1: Full Routine

This routine refreshes, nourishes, and keeps straight hair light and silky.

  • Lightweight
  • Hydrating
  • Nourishing
$53.05
$58.94 $53.05
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Ingredients

Rice Water

Aqua/Water/Eau, Betaine, Oryza Sativa (Rice) Extract, Serenoa Serrulata Fruit Extract, Phytosterols, Ceramide NP, Biotin, Copper Tripeptide-1, Copper Tripeptide-34, Inositol, Caffeine, Helianthus Annuus (Sunflower) Seed Oil, Rosmarinus Ofcinalis (Rosemary) Leaf Extract, Glycerin, Polyglyceryl-10 Laurate, Polyglyceryl-3 Betainate Acetate, Sodium Lauroyl Lactylate, Sodium Cocoyl Glutamate, Citric Acid, Ethylhexylglycerin, Potassium Sorbate, Sodium Benzoate

FIS: 263-201-FS

Rice water shampoo

Aqua/Water/Eau, Lauramidopropyl Hydroxysultaine, Betaine, Sodium Chloride, Oryza Sativa (Rice) Extract, Ceramide NP, Biotin, Phytosterols, Inositol, Copper Tripeptide-1, Serenoa Serrulata Fruit Extract, Sodium Salicylate, Polyquaternium-10, Citric Acid, Ethylhexylglycerin, 1,2-Hexanediol, Potassium Sorbate, Sodium Benzoate

FIS: 269-70-AY

Rosemary Conditioner

Aqua/Water/Eau, Glycerin, Betaine, Cetearyl Alcohol, Cetyl Alcohol, Caprylic/Capric Triglyceride, Linum Usitatissimum (Linseed) Seed Extract, Brassicamidopropyl Dimethylamine, Rosmarinus Ofcinalis (Rosemary) Leaf Oil, Bis-Octyldodecyl Dimer Dilinoleate/Propanediol Copolymer, Caffeine, Mentha Piperita (Peppermint) Oil, Serenoa Serrulata Fruit Extract, Ceramide NP, Copper Tripeptide-1, Copper Tripeptide-34, Biotin, Inositol, Phytosterols, Menthol, Melatonin, Lactic Acid, Sarcosine, Polyglyceryl-10 Laurate, Potassium Olivate, Caprylhydroxamic Acid, Caprylyl Glycol, Sodium Benzoate, Potassium Sorbate, Limonene, Linalool

FIS: 270-07-W

Bond Leave in Conditioner

Aqua/Water/Eau,Cetearyl Alcohol,Betaine,Hydrogenated Polydecene,Polyquaternium-37,Moringa Oleifera Leaf Extract,Phyllanthus Emblica Fruit Extract,Serenoa Serrulata Fruit Extract,Phytosterols,Ceramide NP,Ceramide EOP,Ceramide AP,Copper Tripeptide-1,Phytosphingosine,Hydroxypropyl Bisstearamide MEA,Hydroxypropyl Bislauramide MEA,Biotin,Brassicamidopropyl Dimethylamine,Potassium Olivate,Polyglyceryl-10 Stearate,Polyglyceryl-3 Diisostearate,Stearic Acid,Fragrance/Parfum,Propylene Glycol Dicaprylate/Dicaprate,PPG-1 Trideceth-6,Polyquaternium-7, Lactic Acid,Caprylyl Glycol,Ethylhexylglycerin,Maltodextrin,Polyacrylamide,Coumarin,Limonene

FIS: 272-01-AU

Bond Oil


Glycine Soja (Soybean) Oil, Helianthus Annuus (Sunflower) Seed Oil, Ricinus Communis (Castor) Seed Oil, Cedrol, Moringa Oleifera Seed Oil, Serenoa Serrulata Fruit Extract, Phytosterols, Phyllanthus Emblica Fruit Extract, Ceramide NP, Ceramide AP, Ceramide EOP, Biotinoyl Tripeptide-1, Phytosphingosine, Hydroxypropylgluconamide, Hydroxypropylammonium Gluconate, Piroctone Olamine, Fragrance/Parfum, Glycerin, Aqua/Water/Eau, Anise Alcohol, Citrus Aurantium Peel Oil, Coumarin, Limonene

FIS: 272-04-AG

How To Use

Rice Water

  • Use the As I Am rice water spray daily to rinse shampoo, conditioner, or stylers from hair, or as a shower water substitute.
  • Shake the bottle before use.
  • Spray the product onto your scalp twice a day.
  • Gently massage the spray into your scalp.
  • Use the spray several times daily to refresh and rehydrate dry hair.

Rice Water Shampoo

  • Wet your hair thoroughly.
  • Adjust the nozzle orifice on the As I Am rice water shampoo bottle.
  • Point the tip of the nozzle to the targeted scalp area section by section.
  • Squeeze the bottle to deliver the product directly to the scalp.
  • Gently massage the scalp to distribute the shampoo and produce a rich lather.
  • Continue massaging the shampoo through your hair.
  • Rinse your hair thoroughly.

Rosemary Conditioner

  • After cleansing, Apply a generous amount of the Rosemary Conditioner to hair and scalp.
  • Comb through to distribute. Leave it on for 15 minutes before rinsing.
  • For enhanced results, apply oil to dry or slightly damp hair and scalp to lock in moisture, add shine, and nourish the scalp.

Bond Leave in Conditioner

  • After cleansing and conditioning, generously apply to the lengths of hair while still wet.
  • Gently detangle and style as desired. If needed, use the Rice Water to rehydrate the hair while styling.
  • This leave-in conditioner helps combat flaking from styling products and should not be rinsed out.

Bond Oil

  • Apply 1-2 droppers of oil to the hair and leave on for at least 2-4 hours, or overnight for deeper nourishment.
  • For added shine and moisture, distribute 1-3 drops to the ends of the hair and leave in.

  • Cruelty free and vegan logo

    Vegan and Cruelty Free

  • Phthalate Free

  • Sulfate Free

  • Silicone Free

  • Synthetic Fragrance Free

  • No Endocrine Disruptors

Rice Water Collection

  • Hair follicle

    Improves Hair Moisture by 31%

  • Improves Wet Combing by 57%

  • comb image

    Improves Dry Combing by 59%

  • hair strength image

    Improves Hair Strength by 123%

  • Improves Scalp Moisture by 130%

Rosemary Collection

  • hair strength image

    Strengthens Hair up to 29%

  • Moisturizes Hair up to 24%

  • Reduces Scalp Water Loss by 12%

  • Moisturizes Scalp by 77%

  • Balances Scalp pH

  • detangling image

    Improves Detangling up to 53%

Bond Collection

  • Improves Damaged Hair by 32%

  • hair strength image

    Strengthens Hair by 18%

  • Moisturizes Hair by 37%

  • Reduces Hair Porosity by 28%

  • detangling image

    Eases Detangling by 72%

  • Prevents Flaking

  • Sub-micron technology

    Sub-micron technology enables deeper penetration of ingredients by breaking them down into small particles. the smaller particles are able to penetrate the hair & scalp more efficiently, allowing our ingredients to strengthen the scalp’s protective barrier & provide better protection against damage or irritation.

  • Conventional Products

  • As I Am

Bundles

  • Dr. Syed

    The Founder

    With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.

  • R&D

    The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.

  • Sustainability

    By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.

  • Clean Beauty

    Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.

FREQUENTLY ASKED QUESTIONS

How do I know my hair type?

Your hair type is based on your curl pattern, which ranges from straight (Type 1) to coily (Type 4). You can identify it by looking at the shape of your strands when they’re clean, detangled, and air-dried.

Can I have more than one hair type?

Yes! Most people have a mix — for example, Type 3 curls at the crown and Type 4 coils near the nape. That’s why layering products for different needs can make a big difference.

Why do different hair types need different products?

Each curl pattern affects how natural oils travel down the strand. Tighter curls need more moisture and protein support, while looser patterns benefit from lightweight strengthening formulas.

How can I keep straight hair from looking greasy?

Use lightweight cleansers and avoid heavy creams. The Rice Water, Rosemary, and Bond collections help balance the scalp without weighing the hair down.

Can I switch between collections?

Absolutely. Hair needs can change with seasons, styling habits, or scalp health — it’s all about listening to your hair and finding what works best for your texture.

What products help add volume to straight hair?

Lightweight, water-based formulas work best for adding lift without weighing the hair down. The Rice Water Collection helps strengthen and boost movement, the Rosemary Collection supports scalp freshness for natural volume, and the Bond Collection reinforces the hair fiber while keeping strands light and smooth.

Are As I Am products safe for color-treated or relaxed hair?

Yes. All As I Am products are sulfate-free, silicone-free, and safe for chemically treated or color-treated hair.