• Close-up of wavy hair with brown and blonde tones
  • Bond Shampoo by As I Am – Strengthening and repairing shampoo designed for all hair types. This nourishing formula helps restore hair's natural structure, leaving it smooth, healthy, and hydrated. Perfect for dry or damaged hair in need of a revitalizing boost.
  • Bond Conditioner by As I Am – A rich, restorative conditioner that deeply nourishes and strengthens hair. Designed to repair damage and improve hair health, this formula adds moisture and smoothness, leaving hair feeling soft, shiny, and resilient.
  • As I Am Rosemary Leave-In Conditioner – Infused with biotin and rosemary to nourish, strengthen, and hydrate hair. Lightweight formula for smooth, healthy curls and coils. 8 fl oz bottle.
  • Bond Oil by As I Am – A nourishing hair oil that adds shine and locks in moisture. Designed to repair and strengthen hair, this lightweight formula helps reduce frizz and smooths the hair cuticle, leaving your hair soft, shiny, and healthier-looking.
1 5

Type 1C hair routine

Type 1C hair routine

Designed for straight hair with natural bends, this routine smooths texture, enhances shine, and helps control frizz without weighing hair down. 

  • Lightweight
  • Hydrating
  • Nourishing
$35.96
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Ingredients

Bond Shampoo

Aqua/Water/Eau,Cocamidopropyl Betaine,Disodium Laureth Sulfosuccinate,Betaine,Sodium Cocoyl Isethionate,Cocamide MIPA,Polyquaternium-7,Moringa Oleifera Leaf Extract,Phyllanthus Emblica Fruit Extract,Ceramide NP,Ceramide EOP,Ceramide AP,Phytosphingosine,Hydroxypropyl Bisstearamide MEA,Hydroxypropyl Bislauramide MEA,Pyrus Malus (Apple) Fruit Extract,Saccharum Offcinarum (Sugarcane) Extract,Camellia Sinensis Leaf Extract,Sodium Lauroyl Lactylate,Sodium Cocoyl Glutamate,Sodium Isethionate,Potassium Olivate,Coconut Acid,Fragrance/Parfum,Polyglyceryl-3 Diisostearate,Caprylyl Glycol,Ethylhexylglycerin,Sodium Benzoate,Hydrogenated Polydecene,Polyglyceryl-10 Stearate,Citric Acid,Stearic Acid,Trisodium Dicarboxymethyl Alaninate,Sodium Chloride,Maltodextrin,Potassium Sorbate,Limonene

FIS: 272-24-CF

Bond Conditioner

Aqua/Water/Eau, Betaine, Cetearyl Alcohol, Cetyl Alcohol, Brassicamido-propyl Dimethylamine, Hydrogenated Polydecene, Moringa Oleifera Leaf Extract, Phyllanthus Emblica Fruit Extract, Ceramide NP, Ceramide EOP, Ceramide AP, Copper Tripeptide-1, Phytosphingosine, Serenoa Serrulata Fruit Extract, Phytosterols, Hydroxypropyl Bislauramide MEA, Hydroxypropyl Bisstearamide MEA, Hydroxypropylgluconamide, Hydroxypropylammonium Gluconate, Biotin, Potassium Olivate, Polyglyceryl-10 Stearate, Stearic Acid, Fragrance/Parfum, Polyquaternium-37 Propylene Glycol Dicaprylate/Dicaprate, PPG-1 Trideceth-6, Polyquaternium-7, Lactic Acid, Caprylyl Glycol, Ethylhexylglycerin, Sodium Benzoate, Potassium Sorbate, Polyacrylamide, Maltodextrin, Limonene

FIS: 272-27-W

Rosemary Leave in Conditioner

Aqua/Water/Eau, Cetearyl Alcohol, Betaine, Polyglyceryl-10 Stearate, Hydrogenated Polydecene, Polyquaternium-37, Rosmarinus Ofcinalis (Rosemary) Leaf Extract, Rosmarinic Acid, Copper Tripeptide-1, Ceramide NP, Ceramide EOP, Ceramide AP, Serenoa Serrulata Fruit Extract, Phytosterols, Biotin, Hydroxypropyl Bislauramide MEA, Hydroxypropyl Bisstearamide MEA, Phytosphingosine, Melatonin, Inositol, Brassicamidopropyl Dimethylamine, Helianthus Annuus (Sunflower) Seed Oil, Stearic Acid, Mentha Piperita (Peppermint) Oil, Fragrance/Parfum, Propylene Glycol Dicaprylate/Dicaprate, Polyquaternium-7, Lactic Acid, PPG-1 Trideceth-6, Potassium Olivate, Ethylhexylglycerin, Caprylyl Glycol, Limonene

FIS: 269-176-CC

Bond Oil


Glycine Soja (Soybean) Oil, Helianthus Annuus (Sunflower) Seed Oil, Ricinus Communis (Castor) Seed Oil, Cedrol, Moringa Oleifera Seed Oil, Serenoa Serrulata Fruit Extract, Phytosterols, Phyllanthus Emblica Fruit Extract, Ceramide NP, Ceramide AP, Ceramide EOP, Biotinoyl Tripeptide-1, Phytosphingosine, Hydroxypropylgluconamide, Hydroxypropylammonium Gluconate, Piroctone Olamine, Fragrance/Parfum, Glycerin, Aqua/Water/Eau, Anise Alcohol, Citrus Aurantium Peel Oil, Coumarin, Limonene

FIS: 272-04-AG

How To Use

Bond Shampoo

  • Wet hair thoroughly.
  • Apply to the scalp, section by section, and massage gently to create a rich lather.
  • Rinse thoroughly and follow with the As I Am Bond Conditioner for optimal results.

Bond Conditioner

  • After cleansing, apply generously to the lengths of the hair.
  • Rake through with fingers or a wide-tooth comb to ensure even distribution and help detangling.
  • Leave on for at least 3 minutes for maximum hydration.
  • Rinse thoroughly

Rosemary Leave in Conditioner

  • Apply As I Am Rosemary Leave-In Conditioner generously to wet hair, distributing from roots to ends.
  • Gently detangle with fingers or a wide-tooth comb.
  • Leave in and style as desired.

Bond Oil

  • Apply 1-2 droppers of oil to the hair and leave on for at least 2-4 hours, or overnight for deeper nourishment.
  • For added shine and moisture, distribute 1-3 drops to the ends of the hair and leave in.

  • Cruelty free and vegan logo

    Vegan and Cruelty Free

  • Phthalate Free graphic cartoon

    Phthalate Free

  • no sulfate graphic cartoon

    Sulfate Free

  • silicone free graphic cartoon

    Silicone Free

  • fragrance free graphic cartoon

    Synthetic Fragrance Free

  • endocrine disruptors graphic cartoon

    No Endocrine Disruptors

Bond Collection

  • reduce breakage cartoon graphic

    Improves Damaged Hair by 32%

  • hair strength image

    Strengthens Hair by 18%

  • fiber physics results cartoon graphic

    Moisturizes Hair by 37%

  • fiber physics results graphic black and white

    Reduces Hair Porosity by 28%

  • detangling image

    Eases Detangling by 72%

  • fiber physics results cartoon graphic

    Prevents Flaking

Rosemary Collection

  • hair strength image

    Strengthens Hair up to 29%

  • fiber physics results cartoon graphic

    Moisturizes Hair up to 24%

  • fiber physics results graphic black and white

    Reduces Scalp Water Loss by 12%

  • fiber physics image

    Moisturizes Scalp by 77%

  • fiber physics image graphic

    Balances Scalp pH

  • detangling image

    Improves Detangling up to 53%

  • Sub-micron technology

    Sub-micron technology enables deeper penetration of ingredients by breaking them down into small particles. the smaller particles are able to penetrate the hair & scalp more efficiently, allowing our ingredients to strengthen the scalp’s protective barrier & provide better protection against damage or irritation.
  • submicron technology graphic cartoon

    Conventional Products

  • submicron technology graphic cartoon

    As I Am

Bundles

  • Dr. Syed

    The Founder

    With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.

  • Person adjusting a metallic machine component on a larger mechanical device.

    R&D

    The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.

  • Colorful soap or shampoo bars in stands on a light green background

    Sustainability

    By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.

  • Close-up of white cream with gold accents on a beige background

    Clean Beauty

    Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.

FREQUENTLY ASKED QUESTIONS

How do I know my hair type?

Your hair type is based on your curl pattern, which ranges from straight (Type 1) to coily (Type 4). You can identify it by looking at the shape of your strands when they’re clean, detangled, and air-dried.

Can I have more than one hair type?

Yes! Most people have a mix — for example, Type 3 curls at the crown and Type 4 coils near the nape. That’s why layering products for different needs can make a big difference.

Why do different hair types need different products?

Each curl pattern affects how natural oils travel down the strand. Tighter curls need more moisture and protein support, while looser patterns benefit from lightweight strengthening formulas.

How can I keep straight hair from looking greasy?

Use lightweight cleansers and avoid heavy creams. The Rice Water, Rosemary, and Bond collections help balance the scalp without weighing the hair down.

Can I switch between collections?

Absolutely. Hair needs can change with seasons, styling habits, or scalp health — it’s all about listening to your hair and finding what works best for your texture.

What products help add volume to straight hair?

Lightweight, water-based formulas work best for adding lift without weighing the hair down. The Rice Water Collection helps strengthen and boost movement, the Rosemary Collection supports scalp freshness for natural volume, and the Bond Collection reinforces the hair fiber while keeping strands light and smooth.

Are As I Am products safe for color-treated or relaxed hair?

Yes. All As I Am products are sulfate-free, silicone-free, and safe for chemically treated or color-treated hair.