What's in the Bundle?
Daily Vitamin C serum designed to reveal brighter, more radiant-looking skin.
Gentle cleanser formulated to cleanse, hydrate, and strengthen your barrier.
The First 2 Steps of Your Routine
Gentle Cleanser
Vitamin C Serum
Face Moisturizer
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Non Irritating
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Clinically Tested
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Suitable for Sensitive Skin
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Melanin Friendly
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Derm
Tested
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Fragrance Free
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The Founder
With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.
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R&D
The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.
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Sustainability
By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.
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Clean Beauty
Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.
