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Type 4C hair routine

Type 4C hair routine

Designed for tightly coiled hair that needs the most care, this routine delivers intense moisture, strengthens strands, and helps reduce breakage.

  • Defining
  • Hydrating
  • Nourishing
Regular price $54.86
Regular price $60.95 Sale price $54.86
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Ingredients

Rosemary water

Aqua/Water/EauBetaineGlycerinRosmarinus Ofcinalis (Rosemary) Leaf OilMentha Piperita (Peppermint) OilSerenoa Serrulata Fruit ExtractCopper Tripeptide-1Copper Tripeptide-34Ceramide NPPhytosterolsCaffeineInositolSarcosineBiotinMelatoninPolyglyceryl-3 Betainate AcetatePolyglyceryl-10 LauratePotassium OlivateSodium Lauroyl LactylateSodium Cocoyl GlutamateCitric Acid, EthylhexylglycerinSodium BenzoatePotassium SorbateLimoneneLinalool

FIS: 269-152-BO

Cowash

Aqua/Water/Eau, Cetyl AlcoholCetrimonium ChlorideCetearyl AlcoholCocos Nucifera (Coconut) OilRicinus Communis (Castor) Seed OilCocos Nucifera (Coconut) Fruit ExtractCitrus Reticulata (Tangerine) Fruit ExtractPhytosterolsCamellia Sinensis Leaf ExtractPEG-40 Castor OilStearalkonium ChlorideSerenoa Serrulata Fruit ExtractQuaternium-18Propylene GlycolC12-15 Alkyl LactateFragrance/ParfumPotassium SorbateCaprylyl Glycol, PhenoxyethanolAbies Balsamea (Balsam Canada) ResinCaprylic/Capric Triglyceride,GlycerinPotassium ChlorideLimonene

FIS: 249-93-CL

Curl Clarity Shampoo

Aqua/Water/EauSodium Lauroyl SarcosinateCocamidopropyl BetaineHydroxypropyl MethylcelluloseCocos Nucifera (Coconut) Fruit ExtractPhyllanthus Emblica Fruit ExtractCitrus Reticulata (Tangerine) Fruit ExtractFragrance/ParfumCitric AcidPhenoxyethanolCaprylyl GlycolSodium BenzoateLimonene

FIS: 193-140-N

Detangling Conditioner

Aqua/Water/EauGlycerinCetearyl Alcohol, Cetyl AlcoholStearamidopropyl DimethylamineButyrospermum Parkii (Shea) ButterCocos Nucifera (Coconut) OilRoyal JellyKeratinHydrolyzed KeratinBetaineLinum Usitatissimum (Linseed) Seed ExtractCeteareth-25Laureth-23TBHQBehentrimonium MethosulfateFragrance/ParfumCitric AcidPotassium SorbateCaprylyl GlycolPhenoxyethanolAnise AlcoholCoumarinLimonene

FIS: 231-132-W

Doublebutter Cream

Aqua/Water/EauButyrospermum Parkii (Shea) ButterHydrogenated Vegetable Oil, Theobroma Cacao (Cocoa) Seed Butter, Prunus Amygdalus Dulcis (Sweet Almond) OilCetearyl AlcoholCocos Nucifera (Coconut) OilGlycerinRicinus Communis (Castor) Seed OilCera Alba/Beeswax/Cire d’abeilleLanolinBetainePolysorbate 60Beta Vulgaris (Beet) Root Extract, Cocos Nucifera (Coconut) Fruit ExtractPhyllanthus Emblica Fruit ExtractCitrus Reticulata (Tangerine) Fruit ExtractSimmondsia Chinensis (Jojoba) Seed OilHydrolyzed Wheat ProteinTriticum Vulgare (Wheat) Germ OilCarbomerPanthenolTocopheryl AcetateAminomethyl PropanolFragrance/ParfumSodium Benzoate, Potassium SorbatePhenoxyethanolCaprylyl GlycolCurcuma Longa (Turmeric) Root PowderAnise AlcoholCoumarinLimonene

FIS: 249-133-Z

JBCO Mask

Aqua/Water/EauBetaineCetearyl AlcoholCetyl AlcoholCaprylic/Capric TriglycerideBrassicamidopropyl DimethylaminePolyglyceryl-10 LaurateGlycerinRicinus Communis (Castor) Seed Oil, Linum Usitatissimum (Linseed) Seed ExtractBis-Octyldodecyl Dimer Dilinoleate/Propanediol CopolymerCeramide NPAscorbic AcidCopper Tripeptide-1, TocopherolFragrance/ParfumLactic AcidPolyquaternium-37Propylene Glycol Dicaprylate/DicapratePiroctone OlaminePolyglyceryl-2 IsostearatePPG-1 Trideceth-6Isostearyl Ethylimidazolinium EthosulfateCitric AcidSodium Cocoyl GlutamateSodium Lauroyl LactylateEthylhexylglycerinCaprylhydroxamic AcidCaprylyl GlycolSodium BenzoatePotassium SorbateAmyl CinnamalBenzyl Benzoate, Hexyl Cinnamal, Limonene

FIS:252-161-AW

How To Use

Rosemary water

Shake before use. Spray scalp and massage. Apply twice a day. Can also use daily to rehydrate dry hair or use before styling to refresh moisture content, strengthen, and detangle fibers.

Cowash

Start by thoroughly wetting your hair. Scoop a generous amount ofAs I Am Coconut CoWashinto your palms and rub them together to emulsify.

Apply evenly throughout your hair, making sure every strand is coated.

Gently massage into your scalp using your fingertips, just as you would with a regular shampoo.

For easier detangling, use a wide-tooth comb to carefully work through your hair from ends to roots.

Rinse thoroughly, ensuring all product is removed.

Follow with a conditioner for added moisture and manageability

Curl Clarity Shampoo

Thoroughly wet your hair. Apply a moderate amount of As I Am Curl Clarity Shampoo and massage into your scalp and hair to create a rich lather.

Work the shampoo through your hair, ensuring even distribution and a deep cleanse from root to tip.

Rinse thoroughly. If needed, repeat for a second lather.

Make sure all shampoo residue is rinsed out completely.

Detangling Conditioner

First, cleanse hair. (We highly recommend As I Am cleansers: As I Am Curl Clarity Shampoo or Coconut CoWash.)

Leave hair wet or very damp. DO NOT TOWEL DRY.

Massage a small amount, (about the size of a quarter) within palms and liberally distribute throughout entire head of hair, root to ends.

Using a wide-toothed comb or a flexible-bristle detangling brush, begin to gently comb or brush, section-by-section using short strokes. Always start near the ends and proceed up toward the scalp. You may also detangle by carefully finger racking through your hair.

If it seems that you require more product to ease detangling, Distribute another very small amount. Do not over use.

Doublebutter Cream

Apply sparingly or liberally depending upon your hair's need for moisture, manageability and vitality.

Rub within palms and scrunch onto hair gently so that coils and curls are undisturbed.

May also be used to set soft lustrous twists and twist-outs.

JBCO Mask

As I Am JBCO Hair Mask is an intensive conditioner. Apply a generous amount to hair strands. Working the product from root to tip.

Leave it on for 15-20 minutes.

Rinse well.

  • Cruelty free and vegan logo

    Vegan and Cruelty Free

  • Phthalate Free

  • Sulfate Free

  • Silicone Free

  • Synthetic Fragrance Free

  • No Endocrine Disruptors

  • hair strength image

    Strengthens Hair up to 125%

  • Increases Moisture by 33%

  • comb image

    Reduces Breakage up to 87%

  • Eases Combing up to 32%

  • hair strength image

    Strengthens Hair up to 125%

  • Increases Moisture by 33%

  • comb image

    Reduces Breakage up to 87%

  • Eases Combing up to 32%

  • hair strength image

    Strengthens Hair up to 125%

  • Increases Moisture by 33%

  • comb image

    Reduces Breakage up to 87%

  • Eases Combing up to 32%

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Get to Know Your Hair Type on our Blog

Discover how to care for your unique hair type with science-backed insights from our latest posts.

Learn More
  • Sub-micron technology

    Sub-micron technology enables deeper penetration of ingredients by breaking them down into small particles. the smaller particles are able to penetrate the hair & scalp more efficiently, allowing our ingredients to strengthen the scalp’s protective barrier & provide better protection against damage or irritation.

  • Conventional Products

  • As I Am

  • Dr. Syed

    The Founder

    With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.

  • Person adjusting a metallic machine component on a larger mechanical device.

    R&D

    The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.

  • Colorful soap or shampoo bars in stands on a light green background

    Sustainability

    By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.

  • Close-up of white cream with gold accents on a beige background

    Clean Beauty

    Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.

FREQUENTLY ASKED QUESTIONS

How do I know my hair type?

Your hair type is based on your curl pattern, which ranges from straight (Type 1) to coily (Type 4). You can identify it by looking at the shape of your strands when they’re clean, detangled, and air-dried.

Can I have more than one hair type?

Yes! Most people have a mix — for example, Type 3 curls at the crown and Type 4 coils near the nape. That’s why layering products for different needs can make a big difference.

Why do different hair types need different products?

Each curl pattern affects how natural oils travel down the strand. Tighter curls need more moisture and protein support, while looser patterns benefit from lightweight strengthening formulas.

Can I switch between collections?

Absolutely. Hair needs can change with seasons, styling habits, or scalp health — it’s all about listening to your hair and finding what works best for your texture.

What does coily hair usually need?

Coily hair needs deep moisture, scalp nourishment, and products that help protect the curl pattern from breakage.

How can I reduce breakage in coily hair?

Regular conditioning and gentle detangling are key. Using moisture-rich and strengthening collections helps keep coils flexible and less prone to snapping.

How often should coily hair be washed?

Coily hair typically does well with washing every 7–10 days, depending on buildup. A balanced routine keeps the scalp clean without stripping moisture.

How can I keep my coils defined for longer?

Layer hydration, minimize friction, and protect your hair at night. Moisture-first routines keep the curl pattern defined.

Are As I Am products safe for color-treated or relaxed hair?

Yes. All As I Am products are sulfate-free, silicone-free, and safe for chemically treated or color-treated hair.