Type 4C hair routine
Type 4C hair routine
Designed for tightly coiled hair that needs the most care, this routine delivers intense moisture, strengthens strands, and helps reduce breakage.
- Defining
- Hydrating
- Nourishing
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Supports softness and manageability while keeping coils hydrated, resilient, and protected through daily wear and styling.
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Ingredients
Rosemary water
Aqua/Water/Eau, Betaine, Glycerin, Rosmarinus Ofcinalis (Rosemary) Leaf Oil, Mentha Piperita (Peppermint) Oil, Serenoa Serrulata Fruit Extract, Copper Tripeptide-1, Copper Tripeptide-34, Ceramide NP, Phytosterols, Caffeine, Inositol, Sarcosine, Biotin, Melatonin, Polyglyceryl-3 Betainate Acetate, Polyglyceryl-10 Laurate, Potassium Olivate, Sodium Lauroyl Lactylate, Sodium Cocoyl Glutamate, Citric Acid, Ethylhexylglycerin, Sodium Benzoate, Potassium Sorbate, Limonene, Linalool
FIS: 269-152-BO
Cowash
Aqua/Water/Eau, Cetyl Alcohol, Cetrimonium Chloride, Cetearyl Alcohol, Cocos Nucifera (Coconut) Oil, Ricinus Communis (Castor) Seed Oil, Cocos Nucifera (Coconut) Fruit Extract, Citrus Reticulata (Tangerine) Fruit Extract, Phytosterols, Camellia Sinensis Leaf Extract, PEG-40 Castor Oil, Stearalkonium Chloride, Serenoa Serrulata Fruit Extract, Quaternium-18, Propylene Glycol, C12-15 Alkyl Lactate, Fragrance/Parfum, Potassium Sorbate, Caprylyl Glycol, Phenoxyethanol, Abies Balsamea (Balsam Canada) Resin, Caprylic/Capric Triglyceride,Glycerin, Potassium Chloride, Limonene
FIS: 249-93-CL
Curl Clarity Shampoo
Aqua/Water/Eau, Sodium Lauroyl Sarcosinate, Cocamidopropyl Betaine, Hydroxypropyl Methylcellulose, Cocos Nucifera (Coconut) Fruit Extract, Phyllanthus Emblica Fruit Extract, Citrus Reticulata (Tangerine) Fruit Extract, Fragrance/Parfum, Citric Acid, Phenoxyethanol, Caprylyl Glycol, Sodium Benzoate, Limonene
FIS: 193-140-N
Detangling Conditioner
Aqua/Water/Eau, Glycerin, Cetearyl Alcohol, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Butyrospermum Parkii (Shea) Butter, Cocos Nucifera (Coconut) Oil, Royal Jelly, Keratin, Hydrolyzed Keratin, Betaine, Linum Usitatissimum (Linseed) Seed Extract, Ceteareth-25, Laureth-23, TBHQ, Behentrimonium Methosulfate, Fragrance/Parfum, Citric Acid, Potassium Sorbate, Caprylyl Glycol, Phenoxyethanol, Anise Alcohol, Coumarin, Limonene
FIS: 231-132-W
Doublebutter Cream
Aqua/Water/Eau, Butyrospermum Parkii (Shea) Butter, Hydrogenated Vegetable Oil, Theobroma Cacao (Cocoa) Seed Butter, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Cetearyl Alcohol, Cocos Nucifera (Coconut) Oil, Glycerin, Ricinus Communis (Castor) Seed Oil, Cera Alba/Beeswax/Cire d’abeille, Lanolin, Betaine, Polysorbate 60, Beta Vulgaris (Beet) Root Extract, Cocos Nucifera (Coconut) Fruit Extract, Phyllanthus Emblica Fruit Extract, Citrus Reticulata (Tangerine) Fruit Extract, Simmondsia Chinensis (Jojoba) Seed Oil, Hydrolyzed Wheat Protein, Triticum Vulgare (Wheat) Germ Oil, Carbomer, Panthenol, Tocopheryl Acetate, Aminomethyl Propanol, Fragrance/Parfum, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Caprylyl Glycol, Curcuma Longa (Turmeric) Root Powder, Anise Alcohol, Coumarin, Limonene
FIS: 249-133-Z
JBCO Mask
Aqua/Water/Eau, Betaine, Cetearyl Alcohol, Cetyl Alcohol, Caprylic/Capric Triglyceride, Brassicamidopropyl Dimethylamine, Polyglyceryl-10 Laurate, Glycerin, Ricinus Communis (Castor) Seed Oil, Linum Usitatissimum (Linseed) Seed Extract, Bis-Octyldodecyl Dimer Dilinoleate/Propanediol Copolymer, Ceramide NP, Ascorbic Acid, Copper Tripeptide-1, Tocopherol, Fragrance/Parfum, Lactic Acid, Polyquaternium-37, Propylene Glycol Dicaprylate/Dicaprate, Piroctone Olamine, Polyglyceryl-2 Isostearate, PPG-1 Trideceth-6, Isostearyl Ethylimidazolinium Ethosulfate, Citric Acid, Sodium Cocoyl Glutamate, Sodium Lauroyl Lactylate, Ethylhexylglycerin, Caprylhydroxamic Acid, Caprylyl Glycol, Sodium Benzoate, Potassium Sorbate, Amyl Cinnamal, Benzyl Benzoate, Hexyl Cinnamal, Limonene
FIS:252-161-AW
How To Use
Rosemary water
Shake before use. Spray scalp and massage. Apply twice a day. Can also use daily to rehydrate dry hair or use before styling to refresh moisture content, strengthen, and detangle fibers.
Cowash
Start by thoroughly wetting your hair. Scoop a generous amount ofAs I Am Coconut CoWashinto your palms and rub them together to emulsify.
Apply evenly throughout your hair, making sure every strand is coated.
Gently massage into your scalp using your fingertips, just as you would with a regular shampoo.
For easier detangling, use a wide-tooth comb to carefully work through your hair from ends to roots.
Rinse thoroughly, ensuring all product is removed.
Follow with a conditioner for added moisture and manageability
Curl Clarity Shampoo
Thoroughly wet your hair. Apply a moderate amount of As I Am Curl Clarity Shampoo and massage into your scalp and hair to create a rich lather.
Work the shampoo through your hair, ensuring even distribution and a deep cleanse from root to tip.
Rinse thoroughly. If needed, repeat for a second lather.
Make sure all shampoo residue is rinsed out completely.
Detangling Conditioner
First, cleanse hair. (We highly recommend As I Am cleansers: As I Am Curl Clarity Shampoo or Coconut CoWash.)
Leave hair wet or very damp. DO NOT TOWEL DRY.
Massage a small amount, (about the size of a quarter) within palms and liberally distribute throughout entire head of hair, root to ends.
Using a wide-toothed comb or a flexible-bristle detangling brush, begin to gently comb or brush, section-by-section using short strokes. Always start near the ends and proceed up toward the scalp. You may also detangle by carefully finger racking through your hair.
If it seems that you require more product to ease detangling, Distribute another very small amount. Do not over use.
Doublebutter Cream
Apply sparingly or liberally depending upon your hair's need for moisture, manageability and vitality.
Rub within palms and scrunch onto hair gently so that coils and curls are undisturbed.
May also be used to set soft lustrous twists and twist-outs.
JBCO Mask
As I Am JBCO Hair Mask is an intensive conditioner. Apply a generous amount to hair strands. Working the product from root to tip.
Leave it on for 15-20 minutes.
Rinse well.
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Vegan and Cruelty Free
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Phthalate Free
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Sulfate Free
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Silicone Free
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Synthetic Fragrance Free
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No Endocrine Disruptors
Coconut Collection
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Strengthens Hair up to 125%
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Increases Moisture by 33%
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Reduces Breakage up to 87%
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Eases Combing up to 32%
JBCO Collection
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Strengthens Hair up to 125%
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Increases Moisture by 33%
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Reduces Breakage up to 87%
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Eases Combing up to 32%
Rosemary Collection
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Strengthens Hair up to 125%
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Increases Moisture by 33%
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Reduces Breakage up to 87%
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Eases Combing up to 32%
Get to Know Your Hair Type on our Blog
Discover how to care for your unique hair type with science-backed insights from our latest posts.
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Sub-micron technology
Sub-micron technology enables deeper penetration of ingredients by breaking them down into small particles. the smaller particles are able to penetrate the hair & scalp more efficiently, allowing our ingredients to strengthen the scalp’s protective barrier & provide better protection against damage or irritation.
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Conventional Products
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Bundles
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Type 3 Hair: Hair Growth
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The Founder
With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.
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R&D
The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.
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Sustainability
By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.
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Clean Beauty
Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.
FREQUENTLY ASKED QUESTIONS
How do I know my hair type?
Your hair type is based on your curl pattern, which ranges from straight (Type 1) to coily (Type 4). You can identify it by looking at the shape of your strands when they’re clean, detangled, and air-dried.
Can I have more than one hair type?
Yes! Most people have a mix — for example, Type 3 curls at the crown and Type 4 coils near the nape. That’s why layering products for different needs can make a big difference.
Why do different hair types need different products?
Each curl pattern affects how natural oils travel down the strand. Tighter curls need more moisture and protein support, while looser patterns benefit from lightweight strengthening formulas.
Can I switch between collections?
Absolutely. Hair needs can change with seasons, styling habits, or scalp health — it’s all about listening to your hair and finding what works best for your texture.
What does coily hair usually need?
Coily hair needs deep moisture, scalp nourishment, and products that help protect the curl pattern from breakage.
How can I reduce breakage in coily hair?
Regular conditioning and gentle detangling are key. Using moisture-rich and strengthening collections helps keep coils flexible and less prone to snapping.
How often should coily hair be washed?
Coily hair typically does well with washing every 7–10 days, depending on buildup. A balanced routine keeps the scalp clean without stripping moisture.
How can I keep my coils defined for longer?
Layer hydration, minimize friction, and protect your hair at night. Moisture-first routines keep the curl pattern defined.
Are As I Am products safe for color-treated or relaxed hair?
Yes. All As I Am products are sulfate-free, silicone-free, and safe for chemically treated or color-treated hair.





