• Support for groundbreaking carbon removal technologies.
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Support for groundbreaking carbon removal technologies.

Support for groundbreaking carbon removal technologies.

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What's in the Bundle?

What's in the Bundle?

Daily Vitamin C serum designed to reveal brighter, more radiant-looking skin.

Gentle cleanser formulated to cleanse, hydrate, and strengthen your barrier.

The First 2 Steps of Your Routine

Gentle Cleanser
STEP 1: CLEANSE

Gentle Cleanser

Vitamin C Serum
STEP 2: TREAT

Vitamin C Serum

Face Moisturizer
STEP 3: MOISTURIZE

Face Moisturizer

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    Non Irritating

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    Clinically Tested

  • Icon of a person with stars and a circular badge featuring a feather on a white background

    Suitable for Sensitive Skin

  • Icon of two hands holding a shield with a check mark, symbolizing protection or approval.

    Melanin Friendly

  • Black circular icon with a droplet symbol and cross center on a white background

    Derm

    Tested

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    Fragrance Free
  • Dr. Syed

    The Founder

    With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.

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    R&D

    The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.

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    Sustainability

    By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.

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    Clean Beauty

    Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.