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The Founder
With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.
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R&D
The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.
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Sustainability
By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.
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Clean Ingredients
Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.
- Reviews
- Questions


Very happy
Perfect for testing out a new brand and new products. Lightweight with good hold and keeps my frizz under control

Easy for a beginner
I ordered this for my 18yr old daughter who's now going natural. We've been looking for product's tht fits her & so far is As I Am product's.

Coils, Curls and Color
The products are amazing and the henna worked well on my hair.

Great product
I used these products for the first time and I am very pleased. I’m just beginning my conversion so it was great to have my hair feel soft and not brittle. I didn’t do the big chop so I was worried the products wouldn’t work well but it has. I have long ways to go but will continue to use this line of products.
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