• Packaging for As I Am hair care products featuring six tubes of hair product, with a focus on curls and waves. The packaging is predominantly red and brown, with text detailing the product offerings.
  • as i am care package side
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coils & curls care package

coils & curls care package

6 Amazing Products For You to Try!

Experience the superb performance of As I Am® products with this economical starter set. Designed to nurture and style the texture that’s naturally yours.

A wonderful collection of products formulated with an impressive assortment of nature’s finest organic ingredients.

 

Benefits

  • Generous 3-ounce sizes. Adequate for you to experience product performance on a "Get-To-Know" As I Am® trial basis
  • Travel-sized tubes for Naturalistas on the go!
  • Save over 10% versus buying equal amounts of the products at regular prices.

Ingredients

See individual product pages for more information.

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    (31)
    $23.99
    $23.99
    Sale Sold Out
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    The Brightening Duo.

    Bottle of serum with dropper surrounded by sliced oranges on a pink background

    As I Am

    Vitamin C Serum For Face

    $19.99
    $19.99
    Sale Sold Out
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    As I Am

    Gentle Cleanser

    $12.99
    $12.99
    Sale Sold Out
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    • Logo with hexagonal shapes, a check mark, and a feather on a white background

      Non Irritating

    • no endocrine disruptors icon graphic

      Clinically Tested

    • Icon of a person with stars and a circular badge featuring a feather on a white background

      Suitable for Sensitive Skin

    • Icon of two hands holding a shield with a check mark, symbolizing protection or approval.

      Melanin Friendly

    • Black circular icon with a droplet symbol and cross center on a white background

      Derma-tologist

      Tested

    • Black and white line drawing of a perfume bottle with spray mechanism

      Fragrance Free
    • Dr. Syed

      The Founder

      With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.

    • Person adjusting a metallic machine component on a larger mechanical device.

      R&D

      The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.

    • Colorful soap or shampoo bars in stands on a light green background

      Sustainability

      By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.

    • Close-up of white cream with gold accents on a beige background

      Clean Beauty

      Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.