• A small rectangular storage box with a pattern of various hair styles and the brand 'SOULFIA' visible on the side.
1 1

curlbae box - small

curlbae box - small

8 x 5 x 3.75 in

Fit 1 to 2 products.

Designed by Sarah Lyons.

Outline star
Outline star
Outline star
Outline star
Outline star
Filled star
Filled star
Filled star
Filled star
Filled star
(5)
$0.99
$0.99
Sale Sold Out
View full details

The Brightening Duo.

Bottle of serum with dropper surrounded by sliced oranges on a pink background

As I Am

Vitamin C Serum For Face

$19.99
$19.99
Sale Sold Out
View full details

As I Am

Gentle Cleanser

$12.99
$12.99
Sale Sold Out
View full details
  • Logo with hexagonal shapes, a check mark, and a feather on a white background

    Non Irritating

  • no endocrine disruptors icon graphic

    Clinically Tested

  • Icon of a person with stars and a circular badge featuring a feather on a white background

    Suitable for Sensitive Skin

  • Icon of two hands holding a shield with a check mark, symbolizing protection or approval.

    Melanin Friendly

  • Black circular icon with a droplet symbol and cross center on a white background

    Derma-tologist

    Tested

  • Black and white line drawing of a perfume bottle with spray mechanism

    Fragrance Free
  • Dr. Syed

    The Founder

    With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.

  • Person adjusting a metallic machine component on a larger mechanical device.

    R&D

    The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.

  • Colorful soap or shampoo bars in stands on a light green background

    Sustainability

    By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.

  • Close-up of white cream with gold accents on a beige background

    Clean Beauty

    Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.