curlbae box - small

With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.

The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.

By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.

Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.