Products

Curl Clarity Shampoo
🌱VEGAN 🌿
🌱VEGAN 🌿
Curl Clarity Shampoo
$12.00 2
Curl Enhancing Smoothie
🥇BEST SELLER 🏆
🥇BEST SELLER 🏆
Curl Enhancing Smoothie
$10.95 11
Curling Cream
🚨 N E W 🚨
🚨 N E W 🚨
Curling Cream
$12.99 14
Curling Jelly
🥇BEST SELLER 🏆
🥇BEST SELLER 🏆
Curling Jelly
from $13.00 16
Detangle Brush
Detangle Brush
$5.99 2
Detangling Conditioner
Detangling Conditioner
$10.00 6
DoubleButter Cream
🥇BEST SELLER 🏆
🥇BEST SELLER 🏆
DoubleButter Cream
from $15.50 27
Edge Brush
Edge Brush
$3.99
Extra Virgin Coconut Oil
🚨 N E W 🚨
🚨 N E W 🚨
Extra Virgin Coconut Oil
$13.99 6
Extra Virgin Olive Oil
🚨 N E W 🚨
🚨 N E W 🚨
Extra Virgin Olive Oil
$12.99 1
GroEdges
📈TRENDING ⬆️
📈TRENDING ⬆️
GroEdges
$7.99 4
GroHair Oil
🌱VEGAN 🌿
🌱VEGAN 🌿
GroHair Oil
$9.99 5
GroWash
🥇BEST SELLER 🏆
🥇BEST SELLER 🏆
GroWash
$10.95 17
GroYogurt
🥇BEST SELLER 🏆
🥇BEST SELLER 🏆
GroYogurt
$9.95 18
Henna Happiness
Henna Happiness
$9.95 3
Hydration Elation
🌱VEGAN 🌿
🌱VEGAN 🌿
Hydration Elation
$16.00 8
JBCO Conditioner
🚨 N E W 🚨
🚨 N E W 🚨
JBCO Conditioner
$10.99
JBCO CoWash
🚨 N E W 🚨
🚨 N E W 🚨
JBCO CoWash
$9.99

Rejuvenate your scalp for healthier and longer hair

As I Am Long & Luxe collection, infused with pomegranate and passion fruit is the ultimate collection for a healthier scalp, leading to stronger roots and resulting in longer & stronger hair.

The collection is designed for natural hair type 3 & 4.

Certified Organic*

The First and Only NSF Certified Organic* beauty products for naturally curly babies and children. Look for the NSF seal on our packaging for the brand you can trust.

*Certified by OTCO to NSF/ANSI 305, the American National Standard for personal care products containing organic ingredients.