• Close-up of dark brown textured hair
  • Bottle of As La CoCoNUT water on a beige background
  • Bond Mask by As I Am – A deep-conditioning treatment that repairs and strengthens hair from within. Enriched with moisturizing ingredients, this mask helps restore damaged hair, improving elasticity and leaving it smooth, hydrated, and revitalized.
  • As I Am Jamaican Black Castor Oil Smoothie — portrait shot of the styling cream held in hand, showcasing the rich, moisturizing formula designed to define curls and reduce frizz with nourishing JBCO.
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Type 4B hair routine

Type 4B hair routine

Designed for tightly coiled hair, this routine delivers deep moisture, strengthens strands, and helps reduce breakage.

  • Defining
  • Hydrating
  • Nourishing
$46.76
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Ingredients

Coconut Water

Cocos Nucifera (Coconut) Juice, Aqua/Water/Eau, Betaine, Cocos Nucifera (Coconut) Oil, Aloe Barbadensis Leaf Juice, Ceramide NP, Ceramide EOP, Ceramide AP, Hydroxypropyl Bislauramide MEA, Hydroxypropyl Bisstearamide MEA, Phytosterols, Phytosphingosine, CopperTripeptide-1, Stearic Acid, Inositol, Fragrance/Parfum, polyglyceryl-3 Betainate Acetate, Polyglyceryl-2 Stearate, Sodium Cocoyl Glutamate, Sodium Lauroyl Lactylate, Ethylhexylglycerin, Citric Acid, Sodium Benzoate, Potassium Sorbate, Coumarin, Limonene

FIS: 269-192-AA

Shampoo

Aqua/Water/Eau, Disodium Cocoamphodipropionate, Betaine, Disodium Laureth Sulfosuccinate, Cocamide MIPA, Citric Acid, Rosmarinus Ofcinalis (Rosemary) Leaf Oil, Rosmarinus Ofcinalis (Rosemary) Leaf Extract, Mentha Piperita (Peppermint) Oil, Serenoa Serrulata Fruit Extract, Phytosterols, Inositol, Ceramide NP, Copper Tripeptide-1, Biotin, Melatonin, Sodium Salicylate, Polyglyceryl-10 Laurate, Potassium Olivate, Glycerin, Polyquaternium-7, Sodium Cocoyl Glutamate, Sodium Lauroyl Lactylate, Polyquaternium-10, Menthol, Propanediol, Caprylyl Glycol, Ethylhexylglycerin, 1,2-Hexanediol, Potassium Sorbate, Sodium Benzoate, Limonene, Linalool

FIS: 270-06-DE-56

Conditioner

Aqua/Water/Eau, Glycerin, Betaine, Cetearyl Alcohol, Cetyl Alcohol, Caprylic/Capric Triglyceride, Linum Usitatissimum (Linseed) Seed Extract, Brassicamidopropyl Dimethylamine, Rosmarinus Ofcinalis (Rosemary) Leaf Oil, Bis-Octyldodecyl Dimer Dilinoleate/Propanediol Copolymer, Caffeine, Mentha Piperita (Peppermint) Oil, Serenoa Serrulata Fruit Extract, Ceramide NP, Copper Tripeptide-1, Copper Tripeptide-34, Biotin, Inositol, Phytosterols, Menthol, Melatonin, Lactic Acid, Sarcosine, Polyglyceryl-10 Laurate, Potassium Olivate, Caprylhydroxamic Acid, Caprylyl Glycol, Sodium Benzoate, Potassium Sorbate, Limonene, Linalool

FIS: 270-07-W

Bond Mask

Aqua/Water/Eau, Betaine, Cetearyl Alcohol, Cetyl Alcohol, Hydrogenated Polydecene, Ricinus Communis (Castor) Seed Oil, Brassicamidopropyl Dimethylamine, Polyquaternium-37, Moringa Oleifera Leaf Extract, Phyllanthus Emblica Fruit Extract, Ceramide NP, Ceramide EOP, Ceramide AP, Copper Tripeptide-1, Serenoa Serrulata Fruit Extract, Hydroxypropyl Bisstearamide MEA, Hydroxypropyl Bislauramide MEA, Phytosterols, Phytosphingosine, Biotin, Hydroxypropylgluconamide, Hydroxypropylammonium Gluconate, Potassium Olivate, Polyglyceryl-10 Stearate, Stearic Acid, Fragrance/Parfum, Isostearyl Ethylimidazolinium Ethosulfate, Propylene Glycol Dicaprylate/Dicaprate, Polyquaternium-7, PPG-1 Trideceth-6, Lactic Acid, Polyacrylamide, Caprylyl Glycol, Sodium Benzoate, Potassium Sorbate, Ethylhexylglycerin, Maltodextrin, Limonene

FIS: 272-28-U

JBCO Smoothie

Aqua/Water/Eau, Glycerin, Cocos Nucifera (Coconut) Oil, Hydrogenated Vegetable Oil, Cetearyl Alcohol, Betaine, Polysorbate 60, Ricinus Communis (Castor) Seed Oil, Ceramide NG, Ascorbic Acid, Linum Usitatissimum (Linseed) Seed Extract, Tocopherol, Hydroxypropyl Bispalmitamide MEA, Fragrance/Parfum, Pectin, Phenoxyethanol, Behenyl Behenate, Caprylyl Glycol, Aminomethyl Propanol, Piroctone Olamine, Polyhydroxystearic Acid, Euphorbia Cerifera (Candelilla) Wax, Polyacrylamide, Laureth-9, PEG-8, Sodium Lauroyl Lactylate, PEG-3 Distearate, Sodium Lauroyl Glutamate, PEG-100 Stearate, Sodium Cocoyl Isethionate, Carbomer, Ceteareth-25, Cocamidopropyl Betaine, Sodium Benzoate, Amyl Cinnamal, Coumarin, Hexyl Cinnamal, Limonene

FIS: 263-05-U

How To Use

Coconut Water

Shake before use. Spray directly onto the scalp and hair,massaging gently for even distribution. Use often to rehydrate dry hair,nourishstrands, and refresh styles. Can also be used before styling or as acurl refresher.

Shampoo

Wet hair. Adjust the nozzle and apply to the scalp section by section. Massage the scalp to lather. Apply to the lengths of the hair. Leave it on for a few minutes before rinsing. Follow with the As I Am Rosemary Conditioner.

Conditioner

After cleansing withAs I Am Rosemary Shampoo, Apply a generous amount of the Rosemary Conditioner to hair and scalp. Comb through to distribute. Leave it on for 15 minutes before rinsing. For enhanced results, applyAs I Am Rosemary Oil to dry or slightly damp hair and scalp to lock in moisture, add shine, and nourish the scalp.

Bond Mask

After cleansing and conditioning, generously apply to the hair. Leave on for at least 5 minutes for maximum nourishment. Rinse thoroughly.

JBCO Smoothie

Section hair off and apply to damp or dry hair from roots to tips. Start with a small amount and increase based on the thickness of hair. Do not rinse out. Use once to twice a week for best results.

  • Cruelty free and vegan logo

    Vegan and Cruelty Free

  • Phthalate Free

  • Sulfate Free

  • Silicone Free

  • Synthetic Fragrance Free

  • No Endocrine Disruptors

Coconut Collection

  • hair strength image

    Strengthens Hair up to 125%

  • Increases Moisture by 33%

  • comb image

    Reduces Breakage up to 87%

  • Eases Combing up to 32%

JBCO Collection

  • hair strength image

    Strengthens Hair up to 125%

  • Increases Moisture by 33%

  • comb image

    Reduces Breakage up to 87%

  • Eases Combing up to 32%

Bond Collection

  • Improves Damaged Hair by 32%

  • hair strength image

    Strengthens Hair by 21%

  • Moisturizes Hair by 34%

  • Moisturizes Scalp by 55%

  • detangling image

    Strengthens Braided Hair by 13%

  • Reduces Hair Porosity by 24%

Rosemary Collection

  • hair strength image

    Strengthens Hair up to 125%

  • Increases Moisture by 33%

  • comb image

    Reduces Breakage up to 87%

  • Eases Combing up to 32%

  • Sub-micron technology

    Sub-micron technology enables deeper penetration of ingredients by breaking them down into small particles. the smaller particles are able to penetrate the hair & scalp more efficiently, allowing our ingredients to strengthen the scalp’s protective barrier & provide better protection against damage or irritation.

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  • Dr. Syed

    The Founder

    With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.

  • Person adjusting a metallic machine component on a larger mechanical device.

    R&D

    The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.

  • Colorful soap or shampoo bars in stands on a light green background

    Sustainability

    By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.

  • Close-up of white cream with gold accents on a beige background

    Clean Beauty

    Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.

FREQUENTLY ASKED QUESTIONS

How do I know my hair type?

Your hair type is based on your curl pattern, which ranges from straight (Type 1) to coily (Type 4). You can identify it by looking at the shape of your strands when they’re clean, detangled, and air-dried.

Can I have more than one hair type?

Yes! Most people have a mix — for example, Type 3 curls at the crown and Type 4 coils near the nape. That’s why layering products for different needs can make a big difference.

Why do different hair types need different products?

Each curl pattern affects how natural oils travel down the strand. Tighter curls need more moisture and protein support, while looser patterns benefit from lightweight strengthening formulas.

Can I switch between collections?

Absolutely. Hair needs can change with seasons, styling habits, or scalp health — it’s all about listening to your hair and finding what works best for your texture.

What does coily hair usually need?

Coily hair needs deep moisture, scalp nourishment, and products that help protect the curl pattern from breakage.

How can I reduce breakage in coily hair?

Regular conditioning and gentle detangling are key. Using moisture-rich and strengthening collections helps keep coils flexible and less prone to snapping.

How often should coily hair be washed?

Coily hair typically does well with washing every 7–10 days, depending on buildup. A balanced routine keeps the scalp clean without stripping moisture.

How can I keep my coils defined for longer?

Layer hydration, minimize friction, and protect your hair at night. Moisture-first routines keep the curl pattern defined.

Are As I Am products safe for color-treated or relaxed hair?

Yes. All As I Am products are sulfate-free, silicone-free, and safe for chemically treated or color-treated hair.