• Close-up of dark brown hair with wavy texture
  • As I Am Jamaican Black Castor Oil Water — portrait shot of the hydrating spray bottle held in hand, highlighting its lightweight, JBCO-infused formula for refreshing and moisturizing natural curls.
  • Bond Shampoo by As I Am – Strengthening and repairing shampoo designed for all hair types. This nourishing formula helps restore hair's natural structure, leaving it smooth, healthy, and hydrated. Perfect for dry or damaged hair in need of a revitalizing boost.
  • Bond Conditioner by As I Am – A rich, restorative conditioner that deeply nourishes and strengthens hair. Designed to repair damage and improve hair health, this formula adds moisture and smoothness, leaving hair feeling soft, shiny, and resilient.
1 5

Type 2B hair routine

Type 2B hair routine

Designed for defined waves with more texture, this routine enhances shape, boosts hydration, and helps control frizz.

  • Lightweight
  • Hydrating
  • Nourishing
$33.26
$36.96 $33.26
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Ingredients

JBCO Water

Aqua/Water/Eau, Betaine, Ricinus Communis (Castor) Seed Oil, Tocopherol, Ceramide NG, Glycerin, Phenoxyethanol, Caprylyl Glycol, Sodium Benzoate, Laureth-9, PEG-8, Fragrance/Parfum, Sodium Lauroyl Lactylate, Hydroxypropyl Bispalmitamide MEA,PEG-3 Distearate, Citric Acid, Sodium Lauroyl Glutamate, Ascorbic Acid, PEG-100 Stearate, Sodium Cocoyl Isethionate, Ceteareth-25, Cocamidopropyl Betaine, Piroctone Olamine, Hexyl Cinnamal, Limonene

FIS: 263-31-H

Bond Shampoo


Aqua/Water/Eau, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Betaine, Sodium Cocoyl Isethionate, Cocamide MIPA, Polyquaternium-7, Moringa Oleifera Leaf Extract, Phyllanthus Emblica Fruit Extract, Ceramide NP, Ceramide EOP, Ceramide AP, Phytosphingosine, Hydroxypropyl Bisstearamide MEA, Hydroxypropyl Bislauramide MEA, Pyrus Malus (Apple) Fruit Extract, Saccharum Offcinarum (Sugarcane) Extract, Camellia Sinensis Leaf Extract, Sodium Lauroyl Lactylate, Sodium Cocoyl Glutamate, Sodium Isethionate, Potassium Olivate, Coconut Acid, Fragrance/Parfum, Polyglyceryl-3 Diisostearate, Caprylyl Glycol, Ethylhexylglycerin, Sodium Benzoate, Hydrogenated Polydecene, Polyglyceryl-10 Stearate, Citric Acid, Stearic Acid, Trisodium Dicarboxymethyl Alaninate, Sodium Chloride, Maltodextrin, Potassium Sorbate, Limonene

FIS: 272-24-CF

Bond Conditioner

Aqua/Water/Eau, Betaine, Cetearyl Alcohol, Cetyl Alcohol, Brassicamido-propyl Dimethylamine, Hydrogenated Polydecene, Moringa Oleifera Leaf Extract, Phyllanthus Emblica Fruit Extract, Ceramide NP, Ceramide EOP, Ceramide AP, Copper Tripeptide-1, Phytosphingosine, Serenoa Serrulata Fruit Extract, Phytosterols, Hydroxypropyl Bislauramide MEA, Hydroxypropyl Bisstearamide MEA, Hydroxypropylgluconamide, Hydroxypropylammonium Gluconate, Biotin, Potassium Olivate, Polyglyceryl-10 Stearate, Stearic Acid, Fragrance/Parfum, Polyquaternium-37 Propylene Glycol Dicaprylate/Dicaprate, PPG-1 Trideceth-6, Polyquaternium-7, Lactic Acid, Caprylyl Glycol, Ethylhexylglycerin, Sodium Benzoate, Potassium Sorbate, Polyacrylamide, Maltodextrin, Limonene

FIS: 272-27-W

Rosemary Mousse

Aqua/Water/Eau, Sodium Cocoyl Glutamate, Betaine, Caprylic/Capric Triglyceride, Rosmarinus Ofcinalis (Rosemary) Leaf Oil, Mentha Piperita (Peppermint) Oil, Serenoa Serrulata Fruit Extract, Ceramide NP, Copper Tripeptide-1, Copper Tripeptide-34, Phytosterols, Biotin, Melatonin, Glycerin, Bis-Octyldodecyl Dimer Dilinoleate/Propanediol Copolymer, Sodium Lauroyl Lactylate, Polyquaternium-55, Polyglyceryl-10 Laurate, Polyglyceryl-2 Isostearate, Caprylyl Glycol, Ethylhexylglycerin, Potassium Sorbate, Sodium Benzoate, Limonene, Linalool

FIS: 269-182-AJ

How To Use

JBCO Water

• Use daily to rewet dry hair. Also, use it before styling to refresh moisture content, strengthen and detangle fibers. Spray generously.

• Shake well before use.

Bond Shampoo

  • Wet hair thoroughly.
  • Apply to the scalp, section by section, and massage gently to create a rich lather.
  • Rinse thoroughly and follow with the As I Am Bond Conditioner for optimal results.


Bond Conditioner

  • After cleansing, apply generously to the lengths of the hair.
  • Rake through with fingers or a wide-tooth comb to ensure even distribution and help detangling.
  • Leave on for at least 3 minutes for maximum hydration.
  • Rinse thoroughly

Rosemary Mousse

  • Start on damp hair: After washing and conditioning, gently towel-dry or use a microfiber towel to remove excess water.
  • Section your hair: Divide your hair into sections to ensure even application.
  • Dispense mousse: Shake the As I Am Styling Mousse well and apply a generous amount of mousse into your hand.
  • Apply evenly: Distribute the mousse from roots to ends using your fingers or a wide-tooth comb.
  • Style as desired: Use your hands to scrunch your curls upward to enhance definition, or use the praying hands method for smooth application.
  • Air dry or diffuse: Let your curls air dry for a natural look or use a diffuser to boost volume and speed up drying.
  • Fluff and separate: Once dry, gently fluff your roots or separate curls for added volume and shape.
  • Cruelty free and vegan logo

    Vegan and Cruelty Free

  • Phthalate Free

  • Sulfate Free

  • Silicone Free

  • Synthetic Fragrance Free

  • No Endocrine Disruptors

Jamacian Black Castor Oil

  • hair strength image

    Strengthens Hair up to 125%

  • Increases Moisture by 33%

  • comb image

    Reduces Breakage up to 87%

  • Eases Combing up to 32%

Bond Collection

  • Improves Damaged Hair by 32%

  • hair strength image

    Strengthens Hair by 18%

  • Moisturizes Hair by 37%

  • Reduces Hair Porosity by 28%

  • detangling image

    Eases Detangling by 72%

  • Prevents Flaking

Rosemary Collection

  • hair strength image

    Strengthens Hair up to 29%

  • Moisturizes Hair up to 24%

  • Reduces Scalp Water Loss by 12%

  • Moisturizes Scalp by 77%

  • Balances Scalp pH

  • detangling image

    Improves Detangling up to 53%

  • Sub-micron technology

    Sub-micron technology enables deeper penetration of ingredients by breaking them down into small particles. the smaller particles are able to penetrate the hair & scalp more efficiently, allowing our ingredients to strengthen the scalp’s protective barrier & provide better protection against damage or irritation.

  • Conventional Products

  • As I Am

Bundles

  • Dr. Syed

    The Founder

    With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.

  • Person adjusting a metallic machine component on a larger mechanical device.

    R&D

    The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.

  • Colorful soap or shampoo bars in stands on a light green background

    Sustainability

    By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.

  • Close-up of white cream with gold accents on a beige background

    Clean Beauty

    Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.

FREQUENTLY ASKED QUESTIONS

How do I know my hair type?

Your hair type is based on your curl pattern, which ranges from straight (Type 1) to coily (Type 4). You can identify it by looking at the shape of your strands when they’re clean, detangled, and air-dried.

Can I have more than one hair type?

Yes! Most people have a mix — for example, Type 3 curls at the crown and Type 4 coils near the nape. That’s why layering products for different needs can make a big difference.

Why do different hair types need different products?

Each curl pattern affects how natural oils travel down the strand. Tighter curls need more moisture and protein support, while looser patterns benefit from lightweight strengthening formulas.

Can I switch between collections?

Absolutely. Hair needs can change with seasons, styling habits, or scalp health — it’s all about listening to your hair and finding what works best for your texture.

What does wavy hair usually need?

Wavy hair often needs balanced moisture, enough hydration to define the wave pattern without making it feel heavy or greasy.

How can I enhance my natural wave pattern?

Use lightweight conditioners and avoid heavy creams. Scrunching with a mist or leave-in from the Rice Water or Rosemary collections boosts wave definition.

How often should wavy hair be washed?

Every 2–4 days works for most. Wavy hair benefits from alternating between gentle cleansing and scalp-soothing options like the Dry & Itchy or Rosemary collections.

Are As I Am products safe for color-treated or relaxed hair?

Yes. All As I Am products are sulfate-free, silicone-free, and safe for chemically treated or color-treated hair.