• As I Am Jamaican Black Castor Oil Water — portrait shot of the hydrating spray bottle held in hand, highlighting its lightweight, JBCO-infused formula for refreshing and moisturizing natural curls.
  • Bond Mask by As I Am – A deep-conditioning treatment that repairs and strengthens hair from within. Enriched with moisturizing ingredients, this mask helps restore damaged hair, improving elasticity and leaving it smooth, hydrated, and revitalized.
  • As I Am Rosemary Leave-In Conditioner – Infused with biotin and rosemary to nourish, strengthen, and hydrate hair. Lightweight formula for smooth, healthy curls and coils. 8 fl oz bottle.
  • Bond Oil by As I Am – A nourishing hair oil that adds shine and locks in moisture. Designed to repair and strengthen hair, this lightweight formula helps reduce frizz and smooths the hair cuticle, leaving your hair soft, shiny, and healthier-looking.
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Hair Type 2: Full Routine

Hair Type 2: Full Routine

This routine defines, hydrates, and keeps wavy hair soft, balanced, and frizz-controlled.

  • Lightweight
  • Hydrating
  • Nourishing
$53.95
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Ingredients

JBCO Water

Aqua/Water/Eau, Betaine, Ricinus Communis (Castor) Seed Oil, Tocopherol, Ceramide NG, Glycerin, Phenoxyethanol, Caprylyl Glycol, Sodium Benzoate, Laureth-9, PEG-8, Fragrance/Parfum, Sodium Lauroyl Lactylate, Hydroxypropyl Bispalmitamide MEA,PEG-3 Distearate, Citric Acid, Sodium Lauroyl Glutamate, Ascorbic Acid, PEG-100 Stearate, Sodium Cocoyl Isethionate, Ceteareth-25, Cocamidopropyl Betaine, Piroctone Olamine, Hexyl Cinnamal, Limonene

FIS: 263-31-H

Rosemary shampoo

Aqua/Water/Eau, Disodium Cocoamphodipropionate, Betaine, Disodium Laureth Sulfosuccinate, Cocamide MIPA, Citric Acid, Rosmarinus Ofcinalis (Rosemary) Leaf Oil, Rosmarinus Ofcinalis (Rosemary) Leaf Extract, Mentha Piperita (Peppermint) Oil, Serenoa Serrulata Fruit Extract, Phytosterols, Inositol, Ceramide NP, Copper Tripeptide-1, Biotin, Melatonin, Sodium Salicylate, Polyglyceryl-10 Laurate, Potassium Olivate, Glycerin, Polyquaternium-7, Sodium Cocoyl Glutamate, Sodium Lauroyl Lactylate, Polyquaternium-10, Menthol, Propanediol, Caprylyl Glycol, Ethylhexylglycerin, 1,2-Hexanediol, Potassium Sorbate, Sodium Benzoate, Limonene, Linalool

FIS: 270-06-DE-56

Rosemary Conditioner

Aqua/Water/Eau, Glycerin, Betaine, Cetearyl Alcohol, Cetyl Alcohol, Caprylic/Capric Triglyceride, Linum Usitatissimum (Linseed) Seed Extract, Brassicamidopropyl Dimethylamine, Rosmarinus Ofcinalis (Rosemary) Leaf Oil, Bis-Octyldodecyl Dimer Dilinoleate/Propanediol Copolymer, Caffeine, Mentha Piperita (Peppermint) Oil, Serenoa Serrulata Fruit Extract, Ceramide NP, Copper Tripeptide-1, Copper Tripeptide-34, Biotin, Inositol, Phytosterols, Menthol, Melatonin, Lactic Acid, Sarcosine, Polyglyceryl-10 Laurate, Potassium Olivate, Caprylhydroxamic Acid, Caprylyl Glycol, Sodium Benzoate, Potassium Sorbate, Limonene, Linalool

FIS: 270-07-W

Rosemary Leave in Conditioner

Aqua/Water/Eau, Cetearyl Alcohol, Betaine, Polyglyceryl-10 Stearate, Hydrogenated Polydecene, Polyquaternium-37, Rosmarinus Ofcinalis (Rosemary) Leaf Extract, Rosmarinic Acid, Copper Tripeptide-1, Ceramide NP, Ceramide EOP, Ceramide AP, Serenoa Serrulata Fruit Extract, Phytosterols, Biotin, Hydroxypropyl Bislauramide MEA, Hydroxypropyl Bisstearamide MEA, Phytosphingosine, Melatonin, Inositol, Brassicamidopropyl Dimethylamine, Helianthus Annuus (Sunflower) Seed Oil, Stearic Acid, Mentha Piperita (Peppermint) Oil, Fragrance/Parfum, Propylene Glycol Dicaprylate/Dicaprate, Polyquaternium-7, Lactic Acid, PPG-1 Trideceth-6, Potassium Olivate, Ethylhexylglycerin, Caprylyl Glycol, Limonene

FIS: 269-176-CC

Bond Mask

Aqua/Water/Eau, Betaine, Cetearyl Alcohol, Cetyl Alcohol, Hydrogenated Polydecene, Ricinus Communis (Castor) Seed Oil, Brassicamidopropyl Dimethylamine, Polyquaternium-37, Moringa Oleifera Leaf Extract, Phyllanthus Emblica Fruit Extract, Ceramide NP, Ceramide EOP, Ceramide AP, Copper Tripeptide-1, Serenoa Serrulata Fruit Extract, Hydroxypropyl Bisstearamide MEA, Hydroxypropyl Bislauramide MEA, Phytosterols, Phytosphingosine, Biotin, Hydroxypropylgluconamide, Hydroxypropylammonium Gluconate, Potassium Olivate, Polyglyceryl-10 Stearate, Stearic Acid, Fragrance/Parfum, Isostearyl Ethylimidazolinium Ethosulfate, Propylene Glycol Dicaprylate/Dicaprate, Polyquaternium-7, PPG-1 Trideceth-6, Lactic Acid, Polyacrylamide, Caprylyl Glycol, Sodium Benzoate, Potassium Sorbate, Ethylhexylglycerin, Maltodextrin, Limonene

FIS: 272-28-U

Bond Oil
Glycine Soja (Soybean) Oil, Helianthus Annuus (Sunflower) Seed Oil, Ricinus Communis (Castor) Seed Oil, Cedrol, Moringa Oleifera Seed Oil, Serenoa Serrulata Fruit Extract, Phytosterols, Phyllanthus Emblica Fruit Extract, Ceramide NP, Ceramide AP, Ceramide EOP, Biotinoyl Tripeptide-1, Phytosphingosine, Hydroxypropylgluconamide, Hydroxypropylammonium Gluconate, Piroctone Olamine, Fragrance/Parfum, Glycerin, Aqua/Water/Eau, Anise Alcohol, Citrus Aurantium Peel Oil, Coumarin, Limonene

FIS: 272-04-AG

How To Use

JBCO Water

• Use daily to rewet dry hair. Also, use it before styling to refresh moisture content, strengthen and detangle fibers. Spray generously.

• Shake well before use.

Rosemary Shampoo

  • Wet your hair thoroughly.
  • Adjust the nozzle orifice on the shampoo bottle.
  • Point the tip of the nozzle to the targeted scalp area section by section.
  • Squeeze the bottle to deliver the product directly to the scalp.
  • Gently massage the scalp to distribute the shampoo and produce a rich lather.
  • Continue massaging the shampoo through your hair.
  • Rinse your hair thoroughly.

Rosemary Conditioner

  • After cleansing, Apply a generous amount of the Rosemary Conditioner to hair and scalp.
  • Comb through to distribute. Leave it on for 15 minutes before rinsing.
  • For enhanced results, apply oil to dry or slightly damp hair and scalp to lock in moisture, add shine, and nourish the scalp.

Rosemary Leave in Conditioner

  • After cleansing and conditioning, generously apply to the lengths of hair while still wet.
  • Gently detangle and style as desired. If needed, use the JBCO Water to rehydrate the hair while styling.
  • This leave-in conditioner helps combat flaking from styling products and should not be rinsed out.

Bond Oil

  • Apply 1-2 droppers of oil to the hair and leave on for at least 2-4 hours, or overnight for deeper nourishment.
  • For added shine and moisture, distribute 1-3 drops to the ends of the hair and leave in.

  • Cruelty free and vegan logo

    Vegan and Cruelty Free

  • Phthalate Free

  • Sulfate Free

  • Silicone Free

  • Synthetic Fragrance Free

  • No Endocrine Disruptors

Jamacian Black Castor Oil

  • hair strength image

    Strengthens Hair up to 125%

  • Increases Moisture by 33%

  • comb image

    Reduces Breakage up to 87%

  • Eases Combing up to 32%

Rosemary Collection

  • hair strength image

    Strengthens Hair up to 29%

  • Moisturizes Hair up to 24%

  • Reduces Scalp Water Loss by 12%

  • Moisturizes Scalp by 77%

  • Balances Scalp pH

  • detangling image

    Improves Detangling up to 53%

Bond Collection

  • Improves Damaged Hair by 32%

  • hair strength image

    Strengthens Hair by 18%

  • Moisturizes Hair by 37%

  • Reduces Hair Porosity by 28%

  • detangling image

    Eases Detangling by 72%

  • Prevents Flaking

  • Sub-micron technology

    Sub-micron technology enables deeper penetration of ingredients by breaking them down into small particles. the smaller particles are able to penetrate the hair & scalp more efficiently, allowing our ingredients to strengthen the scalp’s protective barrier & provide better protection against damage or irritation.

  • Conventional Products

  • As I Am

Bundles

  • Dr. Syed

    The Founder

    With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.

  • R&D

    The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.

  • Sustainability

    By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.

  • Clean Beauty

    Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.

FREQUENTLY ASKED QUESTIONS

How do I know my hair type?

Your hair type is based on your curl pattern, which ranges from straight (Type 1) to coily (Type 4). You can identify it by looking at the shape of your strands when they’re clean, detangled, and air-dried.

Can I have more than one hair type?

Yes! Most people have a mix — for example, Type 3 curls at the crown and Type 4 coils near the nape. That’s why layering products for different needs can make a big difference.

Why do different hair types need different products?

Each curl pattern affects how natural oils travel down the strand. Tighter curls need more moisture and protein support, while looser patterns benefit from lightweight strengthening formulas.

Can I switch between collections?

Absolutely. Hair needs can change with seasons, styling habits, or scalp health — it’s all about listening to your hair and finding what works best for your texture.

What does wavy hair usually need?

Wavy hair often needs balanced moisture, enough hydration to define the wave pattern without making it feel heavy or greasy.

How can I enhance my natural wave pattern?

Use lightweight conditioners and avoid heavy creams. Scrunching with a mist or leave-in from the Rice Water or Rosemary collections boosts wave definition.

How often should wavy hair be washed?

Every 2–4 days works for most. Wavy hair benefits from alternating between gentle cleansing and scalp-soothing options like the Dry & Itchy or Rosemary collections.

Are As I Am products safe for color-treated or relaxed hair?

Yes. All As I Am products are sulfate-free, silicone-free, and safe for chemically treated or color-treated hair.