• As I Am Jamaican Black Castor Oil Water — portrait shot of the hydrating spray bottle held in hand, highlighting its lightweight, JBCO-infused formula for refreshing and moisturizing natural curls.
  • Bond Mask by As I Am – A deep-conditioning treatment that repairs and strengthens hair from within. Enriched with moisturizing ingredients, this mask helps restore damaged hair, improving elasticity and leaving it smooth, hydrated, and revitalized.
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Hair Type 2: Wave Defining Routine

Hair Type 2: Wave Defining Routine

$33.26
$29.97 $33.26
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Curling Jelly — Size
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  • Dr. Syed

    The Founder

    With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.

  • R&D

    The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.

  • Sustainability

    By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.

  • Clean Beauty

    Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.