Type 4 Hair: Deep Moisture
Type 4 Hair: Deep Moisture
Elevate your Type 4 hair with a deep-moisture ritual designed to rejuvenate every strand from root to tip. This routine delivers intense hydration while enhancing natural curl and coil definition.
- Hydrating
- Defining
- Nourishing
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Experience nourished hair that thrives—moisturized, defined, and strengthened with every use.
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Ingredients
DoubleButter Cream
Aqua/Water/Eau, Butyrospermum Parkii (Shea) Butter, Hydrogenated Vegetable Oil, Theobroma Cacao (Cocoa) Seed Butter, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Cetearyl Alcohol, Cocos Nucifera (Coconut) Oil, Glycerin, Ricinus Communis (Castor) Seed Oil, Cera Alba/Beeswax/Cire d’abeille, Lanolin, Betaine, Polysorbate 60, Beta Vulgaris (Beet) Root Extract, Cocos Nucifera (Coconut) Fruit Extract, Phyllanthus Emblica Fruit Extract, Citrus Reticulata (Tangerine) Fruit Extract, Simmondsia Chinensis (Jojoba) Seed Oil, Hydrolyzed Wheat Protein, Triticum Vulgare (Wheat) Germ Oil, Carbomer, Panthenol, Tocopheryl Acetate, Aminomethyl Propanol, Fragrance/Parfum, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Caprylyl Glycol, Curcuma Longa (Turmeric) Root Powder, Anise Alcohol, Coumarin, Limonene
FIS: 249-133-Z
So Much Moisture
Aqua/Water/Eau, Glycerin, Aloe Barbadensis Leaf Juice, Royal Jelly, Lavandula Angustifolia (Lavender) Flower Extract, Equisetum Hiemale Extract, Urtica Dioica (Nettle) Extract, Salvia Officinalis (Sage) Leaf Extract, Citrus Grandis (Grapefruit) Seed Extract, Cetyl Alcohol, Cetearyl Alcohol, Behentrimonium Methosulfate, Citric Acid, Caprylyl Glycol, Phenoxyethanol, Fragrance/Parfum, Potassium Sorbate, Dimethyl Stearamine, Anise Alcohol, Coumarin, Limonene
FIS: 231-131-BF1
JBCO Mask
Aqua/Water/Eau, Betaine, Cetearyl Alcohol, Cetyl Alcohol, Caprylic/Capric Triglyceride, Brassicamidopropyl Dimethylamine, Polyglyceryl-10 Laurate, Glycerin, Ricinus Communis (Castor) Seed Oil, Linum Usitatissimum (Linseed) Seed Extract, Bis-Octyldodecyl Dimer Dilinoleate/Propanediol Copolymer, Ceramide NP, Ascorbic Acid, Copper Tripeptide-1, Tocopherol, Fragrance/Parfum, Lactic Acid, Polyquaternium-37, Propylene Glycol Dicaprylate/Dicaprate, Piroctone Olamine, Polyglyceryl-2 Isostearate, PPG-1 Trideceth-6, Isostearyl Ethylimidazolinium Ethosulfate, Citric Acid, Sodium Cocoyl Glutamate, Sodium Lauroyl Lactylate, Ethylhexylglycerin, Caprylhydroxamic Acid, Caprylyl Glycol, Sodium Benzoate, Potassium Sorbate, Amyl Cinnamal, Benzyl Benzoate, Hexyl Cinnamal, Limonene
FIS:252-161-AW
Rosemary Oil
Glycine Soja (Soybean) Oil, Serenoa Serrulata Fruit Extract, Rosmarinus Ofcinalis (Rosemary) Leaf Oil, Ricinus Communis (Castor) Seed Oil, Phytosterols, Mentha Piperita (Peppermint) Oil, Caprylic/Capric Triglyceride, Salicylic Acid, Bis-Octyldodecyl Dimer Dilinoleate/Propanediol Copolymer, Ceramide NP, Copper Tripeptide-1, Copper Tripeptide-34, Melatonin, Sarcosine, Glycerin, Biotin, Aqua/Water/Eau, Eugenol, Limonene, Linalool
FIS: 269-153-AD
How To Use
DoubleButter Cream
• Apply sparingly or liberally depending upon your hair's need for moisture, manageability and vitality.
• Rub within palms and scrunch onto hair gently so that coils and curls are undisturbed.
• May also be used to set soft lustrous twists and twist-outs.
So Much Moisture
• Distribute a small amount of So Much Moisture throughout hair.
• Proceed to style as usual. Keep in mind that after application, you will need a Twist Cream or Gel to define and hold your coil pattern.
• For daily use, refrain from over-applying if your desire is to retain coil definition.
• If hair feels dry, rub a small dab within palms and pat along the dampened top layer of your style. The glycerin in the formula will attract moisture from the air and onto your hair.
JBCO Mask
• As I Am JBCO Hair Mask is an intensive conditioner. Apply a generous amount to hair strands. Working the product from root to tip.
• Leave it on for 15-20 minutes.
• Rinse well.
Rosemary Oil
- For Curly & Coily Hair (Types 3 & 4): massage the oil onto the scalp using fingertips.
- Also distribute through the lengths of the hair. Do not rinse. Use daily.
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Vegan and Cruelty Free
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Phthalate Free
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Sulfate Free
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Silicone Free
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Synthetic Fragrance Free
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No Endocrine Disruptors
Classic
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Strengthens Hair up to 125%
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Increases Moisture by 33%
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Reduces Breakage up to 87%
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Eases Combing up to 32%
Rosemary
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Strengthens Hair up to 125%
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Increases Moisture by 33%
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Reduces Breakage up to 87%
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Eases Combing up to 32%
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Sub-micron technology
Sub-micron technology enables deeper penetration of ingredients by breaking them down into small particles. the smaller particles are able to penetrate the hair & scalp more efficiently, allowing our ingredients to strengthen the scalp’s protective barrier & provide better protection against damage or irritation.
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Conventional Products
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As I Am
Bundles
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Type 4 Hair: Strength + Elasticity Repair
Regular price $35.96Regular priceUnit price / per$39.96Sale price $35.96Sale -
Type 4 Hair: Full Routine
Regular price $39.99Regular priceUnit price / per$59.94Sale price $39.99Sale -
Type 4 Hair: Deep Moisture
Regular price $39.12Regular priceUnit price / per$43.47Sale price $39.12Sale
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The Founder
With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.
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R&D
The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.
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Sustainability
By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.
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Clean Beauty
Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.
FREQUENTLY ASKED QUESTIONS
How do I know my hair type?
Your hair type is based on your curl pattern, which ranges from straight (Type 1) to coily (Type 4). You can identify it by looking at the shape of your strands when they’re clean, detangled, and air-dried.
Can I have more than one hair type?
Yes! Most people have a mix — for example, Type 3 curls at the crown and Type 4 coils near the nape. That’s why layering products for different needs can make a big difference.
Why do different hair types need different products?
Each curl pattern affects how natural oils travel down the strand. Tighter curls need more moisture and protein support, while looser patterns benefit from lightweight strengthening formulas.
Can I switch between collections?
Absolutely. Hair needs can change with seasons, styling habits, or scalp health — it’s all about listening to your hair and finding what works best for your texture.
What does coily hair usually need?
Coily hair needs deep moisture, scalp nourishment, and products that help protect the curl pattern from breakage.
How can I reduce breakage in coily hair?
Regular conditioning and gentle detangling are key. Using moisture-rich and strengthening collections helps keep coils flexible and less prone to snapping.
How often should coily hair be washed?
Coily hair typically does well with washing every 7–10 days, depending on buildup. A balanced routine keeps the scalp clean without stripping moisture.
How can I keep my coils defined for longer?
Layer hydration, minimize friction, and protect your hair at night. Moisture-first routines keep the curl pattern defined.
Are As I Am products safe for color-treated or relaxed hair?
Yes. All As I Am products are sulfate-free, silicone-free, and safe for chemically treated or color-treated hair.




