• As I Am Type 4 Hair Deep Moisture — product collection front view
  • As I Am Jamaican Black Castor Oil Hair Mask — portrait shot of the deep conditioning treatment held in hand, highlighting the rich, restorative formula designed to strengthen and hydrate natural curls with JBCO.
  • A jar of Doublebutter Cream with a spoonful of cream removed, placed on a white surface with a blue background.
  • A pump bottle of AS I AM Classic So Much Moisture Hydrating Lotion with water droplets around it, placed on a light background.
  • This image features a bottle of Rosemary Oil, prominently displayed with a clear label that reads "As I Am" and "Rosemary Oil." The bottle, which has a dark dropper lid, is filled with a clear amber liquid, suggesting the essence of the product.
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Type 4 Hair: Deep Moisture

Type 4 Hair: Deep Moisture

Elevate your Type 4 hair with a deep-moisture ritual designed to rejuvenate every strand from root to tip. This routine delivers intense hydration while enhancing natural curl and coil definition.

This bundle includes: Rosemary Oil 2oz, Coconut So Much Moisture 8oz, Coconut Doublebutter Cream 8oz, JBCO Mask 8oz.

  • Hydrating
  • Defining
  • Nourishing
$39.12
$43.47 $39.12
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Ingredients

DoubleButter Cream

Aqua/Water/Eau, Butyrospermum Parkii (Shea) Butter, Hydrogenated Vegetable Oil, Theobroma Cacao (Cocoa) Seed Butter, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Cetearyl Alcohol, Cocos Nucifera (Coconut) Oil, Glycerin, Ricinus Communis (Castor) Seed Oil, Cera Alba/Beeswax/Cire d’abeille, Lanolin, Betaine, Polysorbate 60, Beta Vulgaris (Beet) Root Extract, Cocos Nucifera (Coconut) Fruit Extract, Phyllanthus Emblica Fruit Extract, Citrus Reticulata (Tangerine) Fruit Extract, Simmondsia Chinensis (Jojoba) Seed Oil, Hydrolyzed Wheat Protein, Triticum Vulgare (Wheat) Germ Oil, Carbomer, Panthenol, Tocopheryl Acetate, Aminomethyl Propanol, Fragrance/Parfum, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Caprylyl Glycol, Curcuma Longa (Turmeric) Root Powder, Anise Alcohol, Coumarin, Limonene

FIS: 249-133-Z

So Much Moisture

Aqua/Water/Eau, Glycerin, Aloe Barbadensis Leaf Juice, Royal Jelly, Lavandula Angustifolia (Lavender) Flower Extract, Equisetum Hiemale Extract, Urtica Dioica (Nettle) Extract, Salvia Officinalis (Sage) Leaf Extract, Citrus Grandis (Grapefruit) Seed Extract, Cetyl Alcohol, Cetearyl Alcohol, Behentrimonium Methosulfate, Citric Acid, Caprylyl Glycol, Phenoxyethanol, Fragrance/Parfum, Potassium Sorbate, Dimethyl Stearamine, Anise Alcohol, Coumarin, Limonene

FIS: 231-131-BF1

JBCO Mask

Aqua/Water/Eau, Betaine, Cetearyl Alcohol, Cetyl Alcohol, Caprylic/Capric Triglyceride, Brassicamidopropyl Dimethylamine, Polyglyceryl-10 Laurate, Glycerin, Ricinus Communis (Castor) Seed Oil, Linum Usitatissimum (Linseed) Seed Extract, Bis-Octyldodecyl Dimer Dilinoleate/Propanediol Copolymer, Ceramide NP, Ascorbic Acid, Copper Tripeptide-1, Tocopherol, Fragrance/Parfum, Lactic Acid, Polyquaternium-37, Propylene Glycol Dicaprylate/Dicaprate, Piroctone Olamine, Polyglyceryl-2 Isostearate, PPG-1 Trideceth-6, Isostearyl Ethylimidazolinium Ethosulfate, Citric Acid, Sodium Cocoyl Glutamate, Sodium Lauroyl Lactylate, Ethylhexylglycerin, Caprylhydroxamic Acid, Caprylyl Glycol, Sodium Benzoate, Potassium Sorbate, Amyl Cinnamal, Benzyl Benzoate, Hexyl Cinnamal, Limonene

FIS:252-161-AW

Rosemary Oil

Glycine Soja (Soybean) Oil, Serenoa Serrulata Fruit Extract, Rosmarinus Ofcinalis (Rosemary) Leaf Oil, Ricinus Communis (Castor) Seed Oil, Phytosterols, Mentha Piperita (Peppermint) Oil, Caprylic/Capric Triglyceride, Salicylic Acid, Bis-Octyldodecyl Dimer Dilinoleate/Propanediol Copolymer, Ceramide NP, Copper Tripeptide-1, Copper Tripeptide-34, Melatonin, Sarcosine, Glycerin, Biotin, Aqua/Water/Eau, Eugenol, Limonene, Linalool

FIS: 269-153-AD

How To Use

DoubleButter Cream

• Apply sparingly or liberally depending upon your hair's need for moisture, manageability and vitality.

• Rub within palms and scrunch onto hair gently so that coils and curls are undisturbed.

• May also be used to set soft lustrous twists and twist-outs.

So Much Moisture

• Distribute a small amount of So Much Moisture throughout hair.

• Proceed to style as usual. Keep in mind that after application, you will need a Twist Cream or Gel to define and hold your coil pattern.

• For daily use, refrain from over-applying if your desire is to retain coil definition.

• If hair feels dry, rub a small dab within palms and pat along the dampened top layer of your style. The glycerin in the formula will attract moisture from the air and onto your hair.

JBCO Mask

• As I Am JBCO Hair Mask is an intensive conditioner. Apply a generous amount to hair strands. Working the product from root to tip.

• Leave it on for 15-20 minutes.

• Rinse well.

Rosemary Oil

  • For Curly & Coily Hair (Types 3 & 4): massage the oil onto the scalp using fingertips.
  • Also distribute through the lengths of the hair. Do not rinse. Use daily.
  • Cruelty free and vegan logo

    Vegan and Cruelty Free

  • Phthalate Free graphic cartoon

    Phthalate Free

  • no sulfate graphic cartoon

    Sulfate Free

  • silicone free graphic cartoon

    Silicone Free

  • fragrance free graphic cartoon

    Synthetic Fragrance Free

  • endocrine disruptors graphic cartoon

    No Endocrine Disruptors

Classic

  • hair strength image

    Strengthens Hair up to 125%

  • fiber physics results cartoon graphic

    Increases Moisture by 33%

  • comb image

    Reduces Breakage up to 87%

  • fiber physics image graphic

    Eases Combing up to 32%

Rosemary

  • hair strength image

    Strengthens Hair up to 125%

  • fiber physics results cartoon graphic

    Increases Moisture by 33%

  • comb image

    Reduces Breakage up to 87%

  • fiber physics image graphic

    Eases Combing up to 32%

  • Sub-micron technology

    Sub-micron technology enables deeper penetration of ingredients by breaking them down into small particles. the smaller particles are able to penetrate the hair & scalp more efficiently, allowing our ingredients to strengthen the scalp’s protective barrier & provide better protection against damage or irritation.
  • submicron technology graphic cartoon

    Conventional Products

  • submicron technology graphic cartoon

    As I Am

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  • Dr. Syed

    The Founder

    With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.

  • Person adjusting a metallic machine component on a larger mechanical device.

    R&D

    The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.

  • Colorful soap or shampoo bars in stands on a light green background

    Sustainability

    By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.

  • Close-up of white cream with gold accents on a beige background

    Clean Beauty

    Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.

FREQUENTLY ASKED QUESTIONS

How do I know my hair type?

Your hair type is based on your curl pattern, which ranges from straight (Type 1) to coily (Type 4). You can identify it by looking at the shape of your strands when they’re clean, detangled, and air-dried.

Can I have more than one hair type?

Yes! Most people have a mix — for example, Type 3 curls at the crown and Type 4 coils near the nape. That’s why layering products for different needs can make a big difference.

Why do different hair types need different products?

Each curl pattern affects how natural oils travel down the strand. Tighter curls need more moisture and protein support, while looser patterns benefit from lightweight strengthening formulas.

Can I switch between collections?

Absolutely. Hair needs can change with seasons, styling habits, or scalp health — it’s all about listening to your hair and finding what works best for your texture.

What does coily hair usually need?

Coily hair needs deep moisture, scalp nourishment, and products that help protect the curl pattern from breakage.

How can I reduce breakage in coily hair?

Regular conditioning and gentle detangling are key. Using moisture-rich and strengthening collections helps keep coils flexible and less prone to snapping.

How often should coily hair be washed?

Coily hair typically does well with washing every 7–10 days, depending on buildup. A balanced routine keeps the scalp clean without stripping moisture.

How can I keep my coils defined for longer?

Layer hydration, minimize friction, and protect your hair at night. Moisture-first routines keep the curl pattern defined.

Are As I Am products safe for color-treated or relaxed hair?

Yes. All As I Am products are sulfate-free, silicone-free, and safe for chemically treated or color-treated hair.