• Collection of haircare products with visible branding on a split background
  • Bond Water by As I Am – A lightweight hair treatment that strengthens and hydrates. Formulated to improve hair elasticity, reduce breakage, and enhance moisture retention, this revitalizing mist is perfect for all hair types, providing smooth, healthy-looking hair.
  • Bond Leave-In by As I Am – A lightweight leave-in treatment that strengthens and protects hair. This nourishing formula helps improve hair elasticity, reduce frizz, and enhance moisture retention, leaving your hair smooth, hydrated, and manageable.
  • Classic Coconut Hydration Elation by As I Am, an intensive moisturizing deep conditioner infused with coconut for healthy, nourished hair.
  • Bond Oil by As I Am – A nourishing hair oil that adds shine and locks in moisture. Designed to repair and strengthen hair, this lightweight formula helps reduce frizz and smooths the hair cuticle, leaving your hair soft, shiny, and healthier-looking.
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Type 4 Hair: Strength + Elasticity Repair

Type 4 Hair: Strength + Elasticity Repair

Elevate your 4-type hair with a strength and repair routine made to deeply nourish from root to tip. This regimen infuses intense moisture, enhances curl and coil definition, and reinforces strands for long-lasting resilience.

  • Strengthening
  • Repairing
  • Nourishing
$35.96
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Ingredients

Bond Water

Aqua/Water/Eau, Betaine, Moringa Oleifera Seed Oil, Ricinus Communis (Castor) Seed Oil, Phyllanthus Emblica Fruit Extract, Ceramide NP, Ceramide EOP, Ceramide AP, Copper Tripeptide-1, Phytosphingosine, Phytosterols, Biotin, Hydroxypropyl Bisstearamide MEA, Hydroxypropyl Bislauramide MEA, Stearic Acid, Hydroxypropylgluconamide, Hydroxypropylammonium Gluconate, Polyglyceryl-3 Diisostearate, Polyglyceryl-3 Betainate Acetate, Fragrance/Parfum, Citric Acid, Sodium Lauroyl Lactylate, Sodium Cocoyl Glutamate, Ethylhexylglycerin, Sodium Benzoate, Potassium Sorbate, Maltodextrin, Anise Alcohol, Citrus Aurantium Peel Oil, Coumarin, Limonene

FIS: 269-145-BV

Bond Leave in Conditioner

Aqua/Water/Eau,Cetearyl Alcohol,Betaine,Hydrogenated Polydecene,Polyquaternium-37,Moringa Oleifera Leaf Extract,Phyllanthus Emblica Fruit Extract,Serenoa Serrulata Fruit Extract,Phytosterols,Ceramide NP,Ceramide EOP,Ceramide AP,Copper Tripeptide-1,Phytosphingosine,Hydroxypropyl Bisstearamide MEA,Hydroxypropyl Bislauramide MEA,Biotin,Brassicamidopropyl Dimethylamine,Potassium Olivate,Polyglyceryl-10 Stearate,Polyglyceryl-3 Diisostearate,Stearic Acid,Fragrance/Parfum,Propylene Glycol Dicaprylate/Dicaprate,PPG-1 Trideceth-6,Polyquaternium-7, Lactic Acid,Caprylyl Glycol,Ethylhexylglycerin,Maltodextrin,Polyacrylamide,Coumarin,Limonene

FIS: 272-01-AU

Bond Oil

Glycine Soja (Soybean) Oil, Helianthus Annuus (Sunflower) Seed Oil, Ricinus Communis (Castor) Seed Oil, Cedrol, Moringa Oleifera Seed Oil, Serenoa Serrulata Fruit Extract, Phytosterols, Phyllanthus Emblica Fruit Extract, Ceramide NP, Ceramide AP, Ceramide EOP, Biotinoyl Tripeptide-1, Phytosphingosine, Hydroxypropylgluconamide, Hydroxypropylammonium Gluconate, Piroctone Olamine, Fragrance/Parfum, Glycerin, Aqua/Water/Eau, Anise Alcohol, Citrus Aurantium Peel Oil, Coumarin, Limonene

FIS: 272-04-AG

Hydration Elation

Aqua/Water/Eau, Cocos Nucifera (Coconut) Oil, Betaine, Cetyl Esters, Glycerin, Cetyl Alcohol, Quaternium-91, Cetearyl Alcohol, Cetrimonium Methosulfate, Butyrospermum Parkii (Shea) Butter, Phytosterols, Mangifera Indica (Mango) Seed Butter, Cocos Nucifera (Coconut) Fruit Powder, Citrus Reticulata (Tangerine) Fruit Extract, Camellia Oleifera Leaf Extract, Pyrus Malus (Apple) Fruit Extract, Citrus Limon (Lemon) Peel Extract, Saccharum Offcinarum (Sugar Cane) Extract, Fragrance/Parfum, Tocopheryl Acetate, Caprylyl Glycol, Phenoxyethanol, Polyquaternium-37, Propylene Glycol Dicaprylate/Dicaprate, PPG-1 Trideceth-6, Sodium Benzoate, Caprylic/Capric Triglyceride, Abies Balsamea (Balsam Canada) Resin, Limonene

FIS: 238-113-P

How To Use

Bond Water

  • After cleansing and conditioning, spray generously over the scalp and hair, covering from roots to ends.
  • Apply before using theAs I Am Bond Leave-In Conditioner.
  • Use daily to refresh, strengthen, and rehydrate hair during styling. Shake gently before use.

Bond Leave in Conditioner

  • After cleansing and conditioning, generously apply to the lengths of hair while still wet.
  • Gently detangle and style as desired. If needed, use the As I Am Bond Water to rehydrate the hair while styling.
  • This leave-in conditioner helps combat flaking from styling products and should not be rinsed out.

Bond Oil

  • For Curly & Coily Hair (Hair Types 3 & 4): Apply 1-2 droppers of oil directly to the hair and scalp, ensuring even distribution. Do not rinse out.

Hydration Elation

  • After shampooing or co-washing, distribute the As I Am Hydration Elation Deep Conditioning treatment throughout your hair.
  • For best results, leave the treatment on for 15 to 30 minutes. Cover your hair with a plastic cap during this time.
  • After removing the cap, add a bit of water to your hair and use the remaining conditioner to help detangle your hair.
  • Rinse your hair thoroughly to remove all the conditioner.
  • Cruelty free and vegan logo

    Vegan and Cruelty Free

  • Phthalate Free graphic cartoon

    Phthalate Free

  • no sulfate graphic cartoon

    Sulfate Free

  • silicone free graphic cartoon

    Silicone Free

  • fragrance free graphic cartoon

    Synthetic Fragrance Free

  • endocrine disruptors graphic cartoon

    No Endocrine Disruptors

Bond

  • hair strength image graphic cartoon

    Improves Damaged Hair by 132%

  • hair strength image

    Strengthens Hair by 121%

  • fiber physics image graphic

    Moisturizes Hair by 134%

  • fiber physics results cartoon graphic

    Moisturizes Scalp by 155%

  • detangling image

    Strengthens Braided Hair by 113%

  • fiber physics results graphic black and white

    Reduces Hair Porosity by 124%

Classic

  • hair strength image

    Strengthens Hair up to 125%

  • fiber physics results cartoon graphic

    Increases Moisture by 33%

  • comb image

    Reduces Breakage up to 87%

  • fiber physics image graphic

    Eases Combing up to 32%

  • Sub-micron technology

    Sub-micron technology enables deeper penetration of ingredients by breaking them down into small particles. the smaller particles are able to penetrate the hair & scalp more efficiently, allowing our ingredients to strengthen the scalp’s protective barrier & provide better protection against damage or irritation.
  • submicron technology graphic cartoon

    Conventional Products

  • submicron technology graphic cartoon

    As I Am

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  • Dr. Syed

    The Founder

    With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.

  • Person adjusting a metallic machine component on a larger mechanical device.

    R&D

    The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.

  • Colorful soap or shampoo bars in stands on a light green background

    Sustainability

    By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.

  • Close-up of white cream with gold accents on a beige background

    Clean Beauty

    Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.

FREQUENTLY ASKED QUESTIONS

How do I know my hair type?

Your hair type is based on your curl pattern, which ranges from straight (Type 1) to coily (Type 4). You can identify it by looking at the shape of your strands when they’re clean, detangled, and air-dried.

Can I have more than one hair type?

Yes! Most people have a mix — for example, Type 3 curls at the crown and Type 4 coils near the nape. That’s why layering products for different needs can make a big difference.

Why do different hair types need different products?

Each curl pattern affects how natural oils travel down the strand. Tighter curls need more moisture and protein support, while looser patterns benefit from lightweight strengthening formulas.

Can I switch between collections?

Absolutely. Hair needs can change with seasons, styling habits, or scalp health — it’s all about listening to your hair and finding what works best for your texture.

What does coily hair usually need?

Coily hair needs deep moisture, scalp nourishment, and products that help protect the curl pattern from breakage.

How can I reduce breakage in coily hair?

Regular conditioning and gentle detangling are key. Using moisture-rich and strengthening collections helps keep coils flexible and less prone to snapping.

How often should coily hair be washed?

Coily hair typically does well with washing every 7–10 days, depending on buildup. A balanced routine keeps the scalp clean without stripping moisture.

How can I keep my coils defined for longer?

Layer hydration, minimize friction, and protect your hair at night. Moisture-first routines keep the curl pattern defined.

Are As I Am products safe for color-treated or relaxed hair?

Yes. All As I Am products are sulfate-free, silicone-free, and safe for chemically treated or color-treated hair.