Grammy-winning artist Victoria Monét shines in Dazed, featuring As I Am. Celebrating beauty, self-expression, and hair health, the feature highlights As I Am’s nourishing products designed for textured hair. Explore the story behind the partnership and the power of embracing natural curls.

As I Am in the Press

See what everyone’s saying about us — explore our latest media features and publications.

Learn More

As I Am accessories

View All

FREQUENTLY ASKED QUESTIONS

What are As I Am haircare bundles?

As I Am haircare bundles are curated sets of products designed to work together. Each bundle is built around specific hair types, textures, collections, or care goals to make choosing the right products easier.

Are bundles suitable for all hair textures?

Yes. Our bundles are created to support a wide range of hair textures, from straight to wavy, curly, and coily hair. Each routine is thoughtfully curated to match the needs of that specific hair type.

How do I know which bundle is right for me?

Start with your hair type (Type 1, 2, 3, or 4), then choose a bundle based on your needs—such as moisture, strength, definition, or repair. Each bundle is designed to address how your hair naturally behaves.

Can I use bundle products with other As I Am products?

Absolutely. Bundles are designed to work seamlessly with other As I Am products, so you can customize your routine as needed.

How often should I use the products in my bundle?

Usage depends on your hair type and routine preferences. Most bundles include products for wash day and styling, with flexibility to use them as often as your hair needs.

Are bundles suitable for color-treated hair?

Many As I Am formulas are gentle and designed to support healthy hair, including color-treated hair. Always check individual product details for specific guidance.

Are As I Am bundles cruelty-free and vegan?

Yes. As I Am products are cruelty-free and vegan.

  • Dr. Syed

    The Founder

    With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.

  • Person adjusting a metallic machine component on a larger mechanical device.

    R&D

    The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.

  • Colorful soap or shampoo bars in stands on a light green background

    Sustainability

    By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.

  • Close-up of white cream with gold accents on a beige background

    Clean Beauty

    Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.