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Coconut CoWash
$9.00 21
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Olive & Tea Tree Oil CoWash

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26
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Olive & Tea Tree Oil Treatment

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13
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Curl Enhancing Smoothie
$10.95 10
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Olive & Tea Tree Oil Shampoo

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16
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Olive & Tea Tree Oil Leave-In Conditioner
$9.99 14
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GroWash
$10.95 11
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Olive & Tea Tree Oil Conditioner
$10.99 5
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GroYogurt
$9.95 15
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Leave-In Conditioner
$10.50 10
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Curling Jelly
from $13.00 14
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DoubleButter Cream
from $15.50 20
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Scalp Serum
$14.95 1
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Twist Defining Cream
from $13.00 3
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GroEdges
$7.99 1

Rejuvenate your scalp for healthier and longer hair

As I Am Long & Luxe collection, infused with pomegranate and passion fruit is the ultimate collection for a healthier scalp, leading to stronger roots and resulting in longer & stronger hair.

The collection is designed for natural hair type 3 & 4.

Certified Organic*

The First and Only NSF Certified Organic* beauty products for naturally curly babies and children. Look for the NSF seal on our packaging for the brand you can trust.

*Certified by OTCO to NSF/ANSI 305, the American National Standard for personal care products containing organic ingredients.