All Products

Coconut CoWash
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🥇BEST SELLER 🏆
Coconut CoWash
$9.00 25
Olive & Tea Tree Oil CoWash
🚨 N E W 🚨
🚨 N E W 🚨
Olive & Tea Tree Oil CoWash

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 32
Olive & Tea Tree Oil Treatment
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🚨 N E W 🚨
Olive & Tea Tree Oil Treatment
$9.99 19
Curl Enhancing Smoothie
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🥇BEST SELLER 🏆
Curl Enhancing Smoothie
$10.95 10
Olive & Tea Tree Oil Shampoo
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🚨 N E W 🚨
Olive & Tea Tree Oil Shampoo
$10.99 20
Olive & Tea Tree Oil Leave-In Conditioner
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🚨 N E W 🚨
Olive & Tea Tree Oil Leave-In Conditioner
$9.99 17
GroWash
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🥇BEST SELLER 🏆
GroWash
$10.95 13
Olive & Tea Tree Oil Conditioner
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🚨 N E W 🚨
Olive & Tea Tree Oil Conditioner
$10.99 6
GroYogurt
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🥇BEST SELLER 🏆
GroYogurt
$9.95 17
Leave-In Conditioner
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🥇BEST SELLER 🏆
Leave-In Conditioner
$10.50 12
Curling Jelly
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🥇BEST SELLER 🏆
Curling Jelly
from $13.00 14
DoubleButter Cream
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🥇BEST SELLER 🏆
DoubleButter Cream
from $15.50 22
Conditioner
Conditioner
$10.95 2
Scalp Serum
📈TRENDING ⬆️
📈TRENDING ⬆️
Scalp Serum
$14.95 2
Twist Defining Cream
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🥇BEST SELLER 🏆
Twist Defining Cream
from $13.00 4
So Much Moisture!
So Much Moisture!
$10.50 8
GroEdges
📈TRENDING ⬆️
📈TRENDING ⬆️
GroEdges
$7.99 2
Strengthening Shampoo
Strengthening Shampoo
$10.95 2

Rejuvenate your scalp for healthier and longer hair

As I Am Long & Luxe collection, infused with pomegranate and passion fruit is the ultimate collection for a healthier scalp, leading to stronger roots and resulting in longer & stronger hair.

The collection is designed for natural hair type 3 & 4.

Certified Organic*

The First and Only NSF Certified Organic* beauty products for naturally curly babies and children. Look for the NSF seal on our packaging for the brand you can trust.

*Certified by OTCO to NSF/ANSI 305, the American National Standard for personal care products containing organic ingredients.