All Products

Coconut CoWash
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Coconut CoWash
$9.00 21
Olive & Tea Tree Oil CoWash
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Olive & Tea Tree Oil CoWash

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 26
Olive & Tea Tree Oil Treatment
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Olive & Tea Tree Oil Treatment

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 13
Curl Enhancing Smoothie
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Curl Enhancing Smoothie
$10.95 10
Olive & Tea Tree Oil Shampoo
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Olive & Tea Tree Oil Shampoo

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 16
Olive & Tea Tree Oil Leave-In Conditioner
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Olive & Tea Tree Oil Leave-In Conditioner
$9.99 14
GroWash
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GroWash
$10.95 11
Olive & Tea Tree Oil Conditioner
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Olive & Tea Tree Oil Conditioner
$10.99 5
GroYogurt
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GroYogurt
$9.95 15
Leave-In Conditioner
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🥇BEST SELLER 🏆
Leave-In Conditioner
$10.50 10
Curling Jelly
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Curling Jelly
from $13.00 14
DoubleButter Cream
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🥇BEST SELLER 🏆
DoubleButter Cream
from $15.50 20
Conditioner
Conditioner
$10.95 2
Scalp Serum
🔥T R E N D I N G ⬆️
🔥T R E N D I N G ⬆️
Scalp Serum
$14.95 1
Twist Defining Cream
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🥇BEST SELLER 🏆
Twist Defining Cream
from $13.00 3
So Much Moisture!
So Much Moisture!
$10.50 8
GroEdges
🔥T R E N D I N G ⬆️
🔥T R E N D I N G ⬆️
GroEdges
$7.99 1
Strengthening Shampoo
Strengthening Shampoo
$10.95 1

Rejuvenate your scalp for healthier and longer hair

As I Am Long & Luxe collection, infused with pomegranate and passion fruit is the ultimate collection for a healthier scalp, leading to stronger roots and resulting in longer & stronger hair.

The collection is designed for natural hair type 3 & 4.

Certified Organic*

The First and Only NSF Certified Organic* beauty products for naturally curly babies and children. Look for the NSF seal on our packaging for the brand you can trust.

*Certified by OTCO to NSF/ANSI 305, the American National Standard for personal care products containing organic ingredients.