All Products

Detangling Conditioner
🚨NEW 🚨
🚨NEW 🚨
Curling Cream
🌱Vegan 🌿
🌱Vegan 🌿
Coil Defining Jelly
from $13.00
🌱Vegan 🌿
🌱Vegan 🌿
Cleansing Pudding +
from $10.50

Rejuvenate your scalp for healthier and longer hair

As I Am Long & Luxe collection, infused with pomegranate and passion fruit is the ultimate collection for a healthier scalp, leading to stronger roots and resulting in longer & stronger hair.

The collection is designed for natural hair type 3 & 4.

Certified Organic*

The First and Only NSF Certified Organic* beauty products for naturally curly babies and children. Look for the NSF seal on our packaging for the brand you can trust.

*Certified by OTCO to NSF/ANSI 305, the American National Standard for personal care products containing organic ingredients.