All Products

🥇BEST SELLER 🏆
🥇BEST SELLER 🏆
Curling Jelly
from $7.50 21 reviews
🥇BEST SELLER 🏆
🥇BEST SELLER 🏆
DoubleButter Cream
from $7.50 44 reviews
📈TRENDING ⬆️
📈TRENDING ⬆️
Scalp Serum
$14.95 3 Reviews
🥇BEST SELLER 🏆
🥇BEST SELLER 🏆
Twist Defining Cream
from $13.00 5
📈TRENDING ⬆️
📈TRENDING ⬆️
GroEdges
$7.99 8 Reviews
🌱VEGAN 🌿
🌱VEGAN 🌿
Smoothing Gel
$8.00 8 reviews
🌱VEGAN 🌿
🌱VEGAN 🌿
Curl Clarity Shampoo
$12.00 6 Reviews
🌱VEGAN 🌿
🌱VEGAN 🌿
Hydration Elation
$16.00 9 Reviews
🌱VEGAN 🌿
🌱VEGAN 🌿
Oil Sheen Spray
$11.95 6 Reviews
📈TRENDING ⬆️
📈TRENDING ⬆️
Coils & Curls Care Package
$23.99 16 reviews
📈TRENDING ⬆️
📈TRENDING ⬆️
CocoShea Spray
$15.00 2
🚨 N E W 🚨
🚨 N E W 🚨
Curling Cream
$12.99 18 Reviews

Rejuvenate your scalp for healthier and longer hair

As I Am Long & Luxe collection, infused with pomegranate and passion fruit is the ultimate collection for a healthier scalp, leading to stronger roots and resulting in longer & stronger hair.

The collection is designed for natural hair type 3 & 4.

Certified Organic*

The First and Only NSF Certified Organic* beauty products for naturally curly babies and children. Look for the NSF seal on our packaging for the brand you can trust.

*Certified by OTCO to NSF/ANSI 305, the American National Standard for personal care products containing organic ingredients.