The two products you use every single day, the cleanser that opens your routine and the moisturizer that closes it, decide whether your skin barrier is being built or worn down. Get those two right, and everything else in your routine works better.
For us, the floor is cleansing without stripping. So we set the bar higher: we built these two to strengthen your skin barrier. Because for melanin-rich skin, the barrier isn't a nice-to-have; it's everything.
That's how we came to develop the Gentle Cleanser and Face Moisturizer. The cleanser preps and protects and the moisturizer seals and sustains; the combo every skin needs in their life.
Skincare That Won't Leave You With a Damaged Skin Barrier
Your skin barrier is a layer of cells held together by lipids: ceramides, fatty acids, and cholesterol. When a product strips those lipids, the barrier weakens and water escapes. So we formulated both products to replace what cleansing and daily life take away.
Two products. One stronger barrier.
The Gentle Cleanser uses mild amino-acid-based surfactants like cocoyl glutamate and coco betaine instead of harsh sulfates, so it lifts away dirt and oil without dissolving the barrier's own lipids. As it cleanses, it deposits:
- ceramides to reinforce that lipid matrix
- niacinamide to support barrier function and tone
- hyaluronic acid, glycerin, and betaine to draw in and hold water, with aloe to calm inflammation.
The problem with most cleansers is that added ceramides just rinse away with the lather.
Our solution? A proprietary ceramide emulsion that deposits onto skin and stays put through the rinse, replenishing your barrier instead of washing down the drain.
Key ingredients:
- Aloe → soothes on contact
- Niacinamide → calms as you cleanse
- Glycerin, betaine, and hyaluronic acid → draw in and hold moisture
- Flaxseed Extract → holds water against skin during the cleanse, not just after
The result: soft, comfortable skin and a stronger barrier, your first line of defense against dryness, ashiness, and dark marks.
The Face Moisturizer then locks it all in.
Key ingredients:
- Shea butter → forms a breathable seal that slows water loss
- Ceramides→ rebuild the barrier and hyaluronic acid rehydrates the barrier,
- Peptides→ support skin renewal
- 5% Niacinamide and a melatrepein peptide → helps even tone over time
- Probiotic ferment → helps keep the skin's microbiome in balance
And best of all? The As I Am Face Moisturizer is independent Microbiome-Friendly certified.
Then we put both to the test in four different ways: consumer, clinical, HRIPT, and microbiome.
We Measured the Results: Clinical Proof They Work
A clinical, 2-week study tracked hydration and barrier strength and the results showed our products speak for themselves.
Gentle Cleanser
- Hydration: up to +20%
- Barrier strength: up to +15%
Face Moisturizer
- Hydration: up to +40%
- Barrier strength: +22% by week two, and it kept climbing the longer people used it
Zero irritation and Zero reactions
That's what lets us say for both products: Non-Irritating and Safe for Sensitive Skin.
Tested by Real Users
We handed both products to users for two weeks and asked a lot of questions, and the numbers held up.
Gentle Cleanser (40 testers):
- 100% said it cleans without harsh scrubbing
- 97% said it removes dirt, oil, and impurities
- 97% said it feels gentle
- 92% said skin felt soft and comfortable after cleansing
- 87& reported no irritation
Face Moisturizer (35 testers):
- 100% said skin felt moisturized immediately.
- 98% said skin felt soft after application
- 96% said it leaves no white cast
- 95% reported no irritation
- 91% said it nourished their skin
And the whole point of a pair: about 3 in 4 testers said the Cleanser and Moisturizer work great together.
Bottom line
Clean shouldn't mean stripped. Moisture shouldn't cost you your barrier. These two were built as a team, and proven by real world results.
Clean. Hydrate. Protect.
Shop the Gentle Cleanser & Face Moisturizer →