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As I Am

Vitamin C Serum For Face

Vitamin C Serum For Face

A gentle Vitamin C serum designed for sensitive skin.

Smoother, brighter, more even-looking skin.

Visible results in as little as 2 weeks.

  • Black '93%' text on a white backgroundFelt softer, more supple skin
  • Black percentage symbol '94%' on a white backgroundAgreed they had radiant, glowing skin
  • Black '0%' symbol on a white backgroundSkin irritation by clinical dermatologist testing
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$19.99
$19.99
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*Based on a 8-week clinical study on 11 subjects (ages 22–73). Results shown at week 8. USA, 2025.

The Results Are In

94%

Reported healthier-looking skin

94%

Experienced more radiant, glowing skin

94%

Did not experience irritation

90%

Saw brighter skin

93%

Said their skin felt softer and more supple

87%

Reported more hydrated skin

*Based on a 2-month consumer study with 114 participants to assess real-world performance and experience.

  • Logo with hexagonal shapes, a check mark, and a feather on a white background

    Non Irritating

  • no endocrine disruptors icon graphic

    Clinically Tested

  • Icon of a person with stars and a circular badge featuring a feather on a white background

    Suitable for Sensitive Skin

  • Icon of two hands holding a shield with a check mark, symbolizing protection or approval.

    Melanin-Friendly

  • Black circular icon with a droplet symbol and cross center on a white background

    Dermatology Tested

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    Fragrance-Free

Formulated With

10% Vitamin C

An antioxidant that helps reduce the appearance of dark spots and boosts collagen production.

Gold

Antioxidant duo boosts vitamin C, fights free radicals, and protects skin for a brighter look.

Mandelic Acid

Gentle AHA that smooths texture, exfoliates, and brightens the skin.

Glutathione

A natural antioxidant that improves skin elasticity, reduces the appearance of hyperpigmentation, and promotes a more even skin tone.

Ferulic Acid + Vitamin E

Antioxidant duo boosts vitamin C, fights free radicals, and protects skin for a brighter look.

Ceramides

Strengthens, replenishes the skin barrier, and locks in moisture for lasting hydration.

Hyaluronic acid

Deeply hydrates and plumps skin, helping it stay smooth, soft, and dewy.

Ingredients

Aqua/Water/Eau, Dimethyl Isosorbide, Propanediol, Ascorbic Acid, Aloe Barbadensis Leaf Juice, Betaine, Glycerin, Laureth-23, Mandelic Acid, Tocopherol, Glutathione, Gold, Ferulic Acid, Sodium Hyaluronate, Hydroxyethylcellulose, Sorbitol, Ceramide EOP, Sodium Lauroyl Lactylate, Sodium Cocoyl Glutamate, Hydroxypropyl Bisstearamide MEA, Phytosterols, Stearic Acid, Hydroxypropyl Bislauramide MEA, Phytosphingosine, Caprylyl Glycol, 1,2 Hexanediol, Ceramide NP, Potassium Sorbate, Xanthan Gum, Sodium Benzoate, Ceramide AP

FIS: 261-47-BK2

How to Use?

After cleansing, apply 2-3 drops to your face and neck, then massage until fully absorbed. Apply once daily. Follow with a moisturizer for optimal hydration. If used in the morning, follow with a sunscreen.

Store in a cool place away from direct light

Skincare collection

Diagram of a dropper bottle with labeled parts and materials

Sustainability

We use 100% recyclable glass bottles and recycled paper boxes to minimize environmental impact.

As I Am prioritizes reducing carbon emissions throughout production and distribution. 

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Behind the Formula

Meet Dr. Maliha Syed, the scientist behind As I Am's skincare collection. Her research focuses on solving real concerns for melanin-rich skin, with a mission to help people feel confident in their skin.

Guided by her chemistry and engineering expertise, she creates transparent, effective formulations made to support all skin types.

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FREQUENTLY ASKED QUESTIONS

What is vitamin c serum?

The As I Am Vitamin C Serum is a multi-active face serum powered by 10% Vitamin C, Glutathione, Ferulic Acid, and Vitamin E. It's formulated to brighten skin, even out skin tone, and support the skin barrier, all in one lightweight step. It's 100% vegan, cruelty-free, and free from synthetic fragrances.

What is vitamin c serum good for?

It's especially effective for hyperpigmentation, dullness, uneven skin tone, and dehydration. The antioxidant blend of Vitamin C, Ferulic Acid, and Vitamin E fights free radical damage, while Glutathione helps fade discoloration over time. It's suitable for all skin types, including sensitive skin.

How to use vitamin c serum?

Apply once daily to clean skin, before your moisturizer and/or sunscreen. Avoid layering it with strong exfoliants in the same routine. Store in a cool, dry place away from direct light, and always follow with SPF during the day.

What does vitamin c serum do?

The serum visibly brightens skin, reduces the appearance of dark spots & hyperpigmentation, refines texture, and boosts hydration. Vitamin C stimulates collagen production, while Hyaluronic Acid and Ceramides plump and strengthen the skin barrier for a smoother, healthier-looking complexion. With consistent use, most users see results within 2–4 weeks.

Is it suitable for all skin types, including sensitive skin?

Yes. Despite its powerful blend of actives, this serum is formulated to be gentle and non-irritating. Soothing and barrier-supporting ingredients like Ceramides and Hyaluronic Acid help maintain skin comfort and hydration, making it suitable for all skin types, including sensitive skin.

Will this serum help with dark spots and uneven skin tone?

Yes. This formula combines powerful brightening ingredients like Vitamin C, Glutathione, and Mandelic Acid to help visibly reduce the appearance of dark spots and discoloration. Together, they work to even out skin tone, refine texture, and promote a clearer, more radiant complexion with continued use.

Can I go to the sun directly after applying the serum?

Yes, but be sure to apply sunscreen afterward. Vitamin C may enhance skin photoprotection, but SPF is still needed for full sun protection.