• Close-up of dark hair with curls
  • As I Am Jamaican Black Castor Oil Water — portrait shot of the hydrating spray bottle held in hand, highlighting its lightweight, JBCO-infused formula for refreshing and moisturizing natural curls.
  • Bond Oil by As I Am – A nourishing hair oil that adds shine and locks in moisture. Designed to repair and strengthen hair, this lightweight formula helps reduce frizz and smooths the hair cuticle, leaving your hair soft, shiny, and healthier-looking.
  • Bond Leave-In by As I Am – A lightweight leave-in treatment that strengthens and protects hair. This nourishing formula helps improve hair elasticity, reduce frizz, and enhance moisture retention, leaving your hair smooth, hydrated, and manageable.
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Type 2C hair routine

Type 2C hair routine

Designed for waves that lean more textured, this routine boosts definition, enhances moisture, and helps control frizz.

  • Lightweight
  • Hydrating
  • Nourishing
$42.26
$46.95 $42.26
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Ingredients

JBCO Water

Aqua/Water/Eau, Betaine, Ricinus Communis (Castor) Seed Oil, Tocopherol, Ceramide NG, Glycerin, Phenoxyethanol, Caprylyl Glycol, Sodium Benzoate, Laureth-9, PEG-8, Fragrance/Parfum, Sodium Lauroyl Lactylate, Hydroxypropyl Bispalmitamide MEA,PEG-3 Distearate, Citric Acid, Sodium Lauroyl Glutamate, Ascorbic Acid, PEG-100 Stearate, Sodium Cocoyl Isethionate, Ceteareth-25, Cocamidopropyl Betaine, Piroctone Olamine, Hexyl Cinnamal, Limonene

FIS: 263-31-H

Rice Water Shampoo

Aqua/Water/Eau, Lauramidopropyl Hydroxysultaine, Betaine, Sodium Chloride, Oryza Sativa (Rice) Extract, Ceramide NP, Biotin, Phytosterols, Inositol, Copper Tripeptide-1, Serenoa Serrulata Fruit Extract, Sodium Salicylate, Polyquaternium-10, Citric Acid, Ethylhexylglycerin, 1,2-Hexanediol, Potassium Sorbate, Sodium Benzoate

FIS: 269-70-AY

Rice Water Conditioner

Aqua/Water/Eau, Glycerin, Betaine, Cetearyl Alcohol, Cetyl Alcohol, Linum Usitatissimum (Linseed) Seed Extract, Brassicamidopropyl Dimethylamine, Polyglyceryl-3 Betainate Acetate, Oryza Sativa (Rice) Extract, Biotin, Ceramide NP, Phytosterols, Inositol, Copper Tripeptide-1, Serenoa Serrulata Fruit Extract, Cocos Nucifera (Coconut) Oil, Cetyl Esters, C12-15 Alkyl Lactate, Lactic Acid, Lauramidopropyl Hydroxysultaine, Caprylhydroxamic Acid, Sodium Chloride, Caprylyl Glycol, Potassium Sorbate, Sodium Benzoate

FIS: 269-72-V5

Bond Leave in Conditioner

Aqua/Water/Eau,Cetearyl Alcohol,Betaine,Hydrogenated Polydecene,Polyquaternium-37,Moringa Oleifera Leaf Extract,Phyllanthus Emblica Fruit Extract,Serenoa Serrulata Fruit Extract,Phytosterols,Ceramide NP,Ceramide EOP,Ceramide AP,Copper Tripeptide-1,Phytosphingosine,Hydroxypropyl Bisstearamide MEA,Hydroxypropyl Bislauramide MEA,Biotin,Brassicamidopropyl Dimethylamine,Potassium Olivate,Polyglyceryl-10 Stearate,Polyglyceryl-3 Diisostearate,Stearic Acid,Fragrance/Parfum,Propylene Glycol Dicaprylate/Dicaprate,PPG-1 Trideceth-6,Polyquaternium-7, Lactic Acid,Caprylyl Glycol,Ethylhexylglycerin,Maltodextrin,Polyacrylamide,Coumarin,Limonene

FIS: 272-01-AU

Bond Oil

Glycine Soja (Soybean) Oil, Helianthus Annuus (Sunflower) Seed Oil, Ricinus Communis (Castor) Seed Oil, Cedrol, Moringa Oleifera Seed Oil, Serenoa Serrulata Fruit Extract, Phytosterols, Phyllanthus Emblica Fruit Extract, Ceramide NP, Ceramide AP, Ceramide EOP, Biotinoyl Tripeptide-1, Phytosphingosine, Hydroxypropylgluconamide, Hydroxypropylammonium Gluconate, Piroctone Olamine, Fragrance/Parfum, Glycerin, Aqua/Water/Eau, Anise Alcohol, Citrus Aurantium Peel Oil, Coumarin, Limonene

FIS: 272-04-AG

How To Use

JBCO Water

• Use daily to rewet dry hair. Also, use it before styling to refresh moisture content, strengthen and detangle fibers. Spray generously.

• Shake well before use.

Rice water Shampoo

  • Wet your hair thoroughly.
  • Adjust the nozzle orifice on the As I Am rice water shampoo bottle.
  • Point the tip of the nozzle to the targeted scalp area section by section.
  • Squeeze the bottle to deliver the product directly to the scalp.
  • Gently massage the scalp to distribute the shampoo and produce a rich lather.
  • Continue massaging the shampoo through your hair.
  • Rinse your hair thoroughly.
  • Proceed to condition your hair as usual using Rice Water Conditioner.

Rice water Conditioner

  • Apply the As I Am rice water conditioner to your hair and scalp after shampooing with Rice Water Shampoo.
  • Gently massage the conditioner into your hair and scalp.
  • Leave the conditioner on for 15 minutes to allow it to deeply moisturize and nourish your hair.
  • Rinse the conditioner out thoroughly.
  • Proceed to style your hair as desired.

Bond Leave in Conditioner

  • After cleansing and conditioning, generously apply to the lengths of hair while still wet.
  • Gently detangle and style as desired.
  • This leave-in conditioner helps combat flaking from styling products and should not be rinsed out.

Bond Oil

  • Apply 1-2 droppers of oil to the hair and leave on for at least 2-4 hours, or overnight for deeper nourishment.
  • For added shine and moisture, distribute 1-3 drops to the ends of the hair and leave in.
  • Cruelty free and vegan logo

    Vegan and Cruelty Free

  • Phthalate Free

  • Sulfate Free

  • Silicone Free

  • Synthetic Fragrance Free

  • No Endocrine Disruptors

Jamacian Black Castor Oil

  • hair strength image

    Strengthens Hair up to 125%

  • Increases Moisture by 33%

  • comb image

    Reduces Breakage up to 87%

  • Eases Combing up to 32%

Rice Water Collection

  • Hair follicle

    Improves Hair Moisture by 31%

  • Improves Wet Combing by 57%

  • comb image

    Improves Dry Combing by 59%

  • hair strength image

    Improves Hair Strength by 123%

  • Improves Scalp Moisture by 130%

Bond Collection

  • Improves Damaged Hair by 32%

  • hair strength image

    Strengthens Hair by 18%

  • Moisturizes Hair by 37%

  • Reduces Hair Porosity by 28%

  • detangling image

    Eases Detangling by 72%

  • Prevents Flaking

  • Sub-micron technology

    Sub-micron technology enables deeper penetration of ingredients by breaking them down into small particles. the smaller particles are able to penetrate the hair & scalp more efficiently, allowing our ingredients to strengthen the scalp’s protective barrier & provide better protection against damage or irritation.

  • Conventional Products

  • As I Am

Bundles

  • Dr. Syed

    The Founder

    With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.

  • Person adjusting a metallic machine component on a larger mechanical device.

    R&D

    The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.

  • Colorful soap or shampoo bars in stands on a light green background

    Sustainability

    By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.

  • Close-up of white cream with gold accents on a beige background

    Clean Beauty

    Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.

FREQUENTLY ASKED QUESTIONS

How do I know my hair type?

Your hair type is based on your curl pattern, which ranges from straight (Type 1) to coily (Type 4). You can identify it by looking at the shape of your strands when they’re clean, detangled, and air-dried.

Can I have more than one hair type?

Yes! Most people have a mix — for example, Type 3 curls at the crown and Type 4 coils near the nape. That’s why layering products for different needs can make a big difference.

Why do different hair types need different products?

Each curl pattern affects how natural oils travel down the strand. Tighter curls need more moisture and protein support, while looser patterns benefit from lightweight strengthening formulas.

Can I switch between collections?

Absolutely. Hair needs can change with seasons, styling habits, or scalp health — it’s all about listening to your hair and finding what works best for your texture.

What does wavy hair usually need?

Wavy hair often needs balanced moisture, enough hydration to define the wave pattern without making it feel heavy or greasy.

How can I enhance my natural wave pattern?

Use lightweight conditioners and avoid heavy creams. Scrunching with a mist or leave-in from the Rice Water or Rosemary collections boosts wave definition.

How often should wavy hair be washed?

Every 2–4 days works for most. Wavy hair benefits from alternating between gentle cleansing and scalp-soothing options like the Dry & Itchy or Rosemary collections.

Are As I Am products safe for color-treated or relaxed hair?

Yes. All As I Am products are sulfate-free, silicone-free, and safe for chemically treated or color-treated hair.