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🎁 Rosemary postcard (100% off)

🎁 Rosemary postcard (100% off)

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  • The Founder

    With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.

  • R&D

    The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.

  • Sustainability

    By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.

  • Clean Ingredients

    Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.