Collection: Curly Hair Routine - 3a, 3b, 3c Hair
Try this Curly Hair Routine - Type 3
Perfect for 3a, 3b, and 3c Hair
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Long & Luxe Strengthening Shampoo
4.764705882 / 5.0
(34) 34 total reviews
Regular price $10.95Regular priceUnit price / per$0.00Sale price $10.95 -
Long & Luxe conditioner
4.75 / 5.0
(44) 44 total reviews
Regular price $10.95Regular priceUnit price / perSale price $10.95 -
Long & Luxe Groyogurt
4.830769231 / 5.0
(65) 65 total reviews
Regular price $9.95Regular priceUnit price / perSale price $9.95 -
Long & Luxe Growash
4.898734177 / 5.0
(79) 79 total reviews
Regular price $10.95Regular priceUnit price / per$0.00Sale price $10.95 -
Jamaican Black Castor Oil Shampoo
4.894736842 / 5.0
(38) 38 total reviews
Regular price $10.99Regular priceUnit price / perSale price $10.99 -
Jamaican Black Castor Oil Water
4.895765472 / 5.0
(307) 307 total reviews
Regular price $6.99Regular priceUnit price / per$0.00Sale price $6.99 -
Jamaican Black Castor Oil Cowash
4.888888889 / 5.0
(45) 45 total reviews
Regular price $10.99Regular priceUnit price / perSale price $10.99 -
Jamaican Black Castor Oil Conditioner
4.709677419 / 5.0
(31) 31 total reviews
Regular price $10.99Regular priceUnit price / perSale price $10.99 -
Coconut Cowash 16 ounce
4.906832298 / 5.0
(161) 161 total reviews
Regular price $8.99Regular priceUnit price / per$0.00Sale price $8.99 -
Curling Creme
4.65 / 5.0
(40) 40 total reviews
Regular price $9.99Regular priceUnit price / perSale price $9.99 -
Curling Jelly
4.754545455 / 5.0
(110) 110 total reviews
Regular price From $9.99Regular priceUnit price / perSale price From $9.99 -
Sold OutDetangling Conditioner
4.823529412 / 5.0
(34) 34 total reviews
Regular price $10.00Regular priceUnit price / perSale price $10.00Sold Out -
Leave-In Conditioner
4.863013699 / 5.0
(146) 146 total reviews
Regular price $10.50Regular priceUnit price / perSale price $10.50 -
Rice Water
4.441176471 / 5.0
(68) 68 total reviews
Regular price $8.99Regular priceUnit price / perSale price $8.99 -
Rice Water Conditioner
4.677419355 / 5.0
(31) 31 total reviews
Regular price $9.99Regular priceUnit price / perSale price $9.99 -
Rice Water Shampoo
4.694444444 / 5.0
(36) 36 total reviews
Regular price $9.99Regular priceUnit price / perSale price $9.99 -
Curl Color Bold Gold
4.75 / 5.0
(128) 128 total reviews
Regular price $7.99Regular priceUnit price / perSale price $7.99 -
Curl Color Jade Green
Regular price $7.99Regular priceUnit price / perSale price $7.99 -
Curl Color Lilac
3.0 / 5.0
(1) 1 total reviews
Regular price $7.99Regular priceUnit price / perSale price $7.99 -
Curl Color Dark Teal Green
5.0 / 5.0
(1) 1 total reviews
Regular price $7.99Regular priceUnit price / perSale price $7.99 -
Curl Color Burgundy
5.0 / 5.0
(3) 3 total reviews
Regular price $7.99Regular priceUnit price / perSale price $7.99 -
Curl Color Bold Gold 3 ounce
5.0 / 5.0
(1) 1 total reviews
Regular price $3.99Regular priceUnit price / perSale price $3.99 -
Curl Color Copper 3 ounce
4.0 / 5.0
(1) 1 total reviews
Regular price $3.99Regular priceUnit price / perSale price $3.99
Get to Know Your Hair Type on our Blog
Discover how to care for your unique curls, coils, or strands with science-backed insights from our latest posts.
As I Am in the Press
See what everyone’s saying about us — explore our latest media features and publications.
FREQUENTLY ASKED QUESTIONS
How do I know my hair type?
Your hair type is based on your curl pattern, which ranges from straight (Type 1) to coily (Type 4). You can identify it by looking at the shape of your strands when they’re clean, detangled, and air-dried.
Can I have more than one hair type?
Yes! Most people have a mix — for example, Type 3 curls at the crown and Type 4 coils near the nape. That’s why layering products for different needs can make a big difference.
Why do different hair types need different products?
Each curl pattern affects how natural oils travel down the strand. Tighter curls need more moisture and protein support, while looser patterns benefit from lightweight strengthening formulas.
Can I switch between collections?
Absolutely. Hair needs can change with seasons, styling habits, or scalp health — it’s all about listening to your hair and finding what works best for your texture.
Are As I Am products safe for color-treated or relaxed hair?
Yes. All As I Am products are sulfate-free, silicone-free, and safe for chemically treated or color-treated hair.
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The Founder
With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.
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R&D
The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.
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Sustainability
By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.
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Clean Beauty
Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.






















