At As I Am, we believe skincare should be both effective and intentional. That’s why we’re excited to introduce our newest innovation, Vitamin C Serum: a powerful yet gentle formula designed to bring out your skin’s natural radiance.
This serum was developed by Dr. Maliha Syed, the scientist behind As I Am’s skincare collection. With a background in chemistry and a focus on melanin-rich skin, her work is rooted in solving real skin concerns through thoughtful, effective formulations.
Guided by both science and purpose, Dr. Syed brings a modern, transparent approach to skincare, creating products designed to support healthy, radiant skin for all.
This isn’t just another serum. It’s a thoughtfully formulated blend of clinically backed ingredients that work together to visibly brighten, smooth, and support healthy-looking skin.
Why You’ll Love It
Our Vitamin C Serum is powered by 10% Vitamin C, a well-known antioxidant that helps reduce the appearance of dark spots and uneven skin tone while supporting collagen production. The result? Skin that looks brighter, more even, and refreshed.
But we didn’t stop there.
We’ve enhanced this formula with Gold, which helps stabilize and improve the absorption of active ingredients, and Mandelic Acid (1%), a gentle AHA that lightly exfoliates to reveal smoother, more radiant skin without irritation.
To further support your skin, the formula also includes:
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Glutathione, a naturally occurring antioxidant that helps boost brightness
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Ferulic Acid & Vitamin E, which work together to stabilize Vitamin C and protect against environmental stressors
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Ceramides, to help strengthen the skin barrier and lock in long-lasting moisture
Designed for Real Skin
We know skincare isn’t one-size-fits-all. That’s why this serum is:
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Suitable for sensitive skin
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Non-irritating and fragrance-free
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Melanin-safe and dermatologist tested
It’s a daily essential that works with your skin, not against it.
How to Use
After cleansing, apply 2–3 drops to your face and neck and gently massage until fully absorbed. Use once daily, and follow with your favorite moisturizer. If applying in the morning, don’t forget sunscreen to protect your glow.
Your Glow Starts Here
The As I Am Vitamin C Serum is more than a step in your routine, it’s your foundation for brighter, healthier-looking skin.
Shop our Vitamin C Serum now
