9 amazing products that moisturize, strengthen, and detangle. Infused with Vitamin C, and Vitamin E.

Discover the magic of As I Am JBCO Collection, meticulously formulated to restore and repair your hair and scalp health, bringing out vibrant, manageable, and natural curls. Embrace a new era of hair care with detangled, strengthened hair fibers for radiant curls.

Made With:

  • JBCO

    Moisturizes hair and scalp, thickens hair, protects against damage and add shine.

  • Vitamin C

    Promotes collagen production, aiding in hair strength, growth and hair damage.

  • Vitamin E

    Acts as an antioxidant, nourishing the scalp and hair follicles, promoting circulation, and protecting against oxidative damage.

  • Strengthens Hair up to 125%

  • Increases Moisture by 33%

  • Reduces Breakage up to 87%

  • Eases Combing up to 32%

As I Am

  • The Founder

    With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.

  • R&D

    The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.

  • Sustainability

    By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.

  • Clean Beauty

    Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.