• So Much Moisture!
  • So Much Moisture!
  • So Much Moisture!
  • So Much Moisture!

So Much Moisture!

@ Sally Beauty
@ Sally Beauty


Hydrating Lotion

A modern customized glycerin-infused moisturizer for severely dehydrated hair.

Natural textured hair is beautiful hair, but it also tends to lack moisture. When hair is dehydrated, it looks dull, feels rough, is difficult to style and resists efforts to define the coil pattern. So Much Moisture!TM is a glycerin-rich formula, enhanced with natural botanical extracts, providing deep hydration and incredible softness. It also contains royal jelly, a natural substance collected from queen honey bees, known for moisturizing hair and rejuvenating the scalp.




  • Deeply hydrating
  • Provides incredible softness
  • Enables very easy root lifting when styling with a styling pick
  • Allows great stretch to better reflect length of hair. (Free- textured styles like puff, fro’hawks and afros are bigger and better!)



Aqua/Water/Eau, Glycerin, Aloe Barbadensis Leaf Juice, Royal Jelly, Lavandula Angustifolia (Lavender) Flower Extract, Equisetum Arvense Extract, Urtica Dioica (Nettle) Extract, Salvia Officinalis (Sage) Leaf Extract, Citrus Grandis (Grapefruit) Seed Extract, Cetyl Alcohol, Cetearyl Alcohol, Behentrimonium Methosulfate, Citric Acid, Caprylyl Glycol, Phenoxyethanol, Fragrance/Parfum, Potassium Sorbate, Dimethyl Stearamine, Anise Alcohol, Coumarin, Limonene.



For undefined textured styling, when coil definition is not a key element, (e.g. afros, pony puffs, frohawks, etc.)

      • Pump into palms and gently massage throughout clean, conditioned hair
      • Apply on hair nearest the scalp to
        • Ease lifting with styling pick
        • Add lots of fullness
        • Discourage shrinkage
      • Can be re-applied daily or whenever needed.

      For moisturizing coil-defined styles

        • Cleanse with one of the As I Am® cleansers and apply As I Am® Leave-In Conditioner
        • Distribute a small amount of So Much Moisture! TM throughout hair
        • Proceed to style as usual. Keep in mind that after application, you will need a Twist Cream or Gel to define and hold your coil pattern.
        • For daily use, refrain from over-applying if your desire is to retain coil definition.
        • If hair feels dry, rub a small dab within palms and pat along the dampened top layer of your style. The glycerin in the formula will attract moisture from the air and onto your hair. 



          Vegetable glycerin is an organic compound that functions as a humectant . When expertly formulated in hair care products, it attracts moisture from the atmosphere and binds it to the hairshaft. Moisture is super important for the naturalista because, our hair type has fewer cuticle layers than other hair types and tends to be dry as a fact of nature.

          Properly moisturized hair resists breakage, makes hair more pliable and helps your coils and curls “pop”. Hydrated hair also looks more vibrant and feels softer.

          So Much Moisture! is formulated with lots of vegetable glycerin, plus many other natural moisturizers and plant-based conditioners. It gives dry hair the moisture it craves and tremendous softness that you’ll have to feel to believe! It’s best used sparingly, especially if you work hard to achieve a coily/curly defined texture via twist-outs, knot-outs and wash n’ go defining methods. Rub a small amount on the hair following your Leave-In Conditioner application, then style with Twist Creams, Gels and Jellies.

          If you’re rockin’ your full-out texture, you can apply So Much Moisture! a little more generously. You hair will be fuller, extend more to its actual length, and be “oh-so-easy” to pick and lift at the roots.

          Remember ladies…don’t over-apply. There is such a thing as “too much of a good thing”, you know. Excessive amounts of glycerin can make hair feel tacky.

          Customer Reviews
          5.0 Based on 45 Reviews
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          Filter Reviews:
          Jean Y.
          United States United States
          I recommend this product

          Great I have been using So Much Moisture for 4 years now I Love the way it keep my hair so soft and moisture.

          Mahealani M.
          United States United States
          I recommend this product
          Best products ever!!

          I love the products, they are the best!! I have tried so many products and I have finally found what works for my hair!! Thank you!!

          Tanya P.
          United States United States
          Great product

          Love it

          Dahjinae A.
          United States United States
          So much moisture

          I use it daily and my hair never feels dry ! Always hydrated ! This is one of my favorite products

          Jessica F.
          United States United States
          Must have

          My daughter loves this product. It manages her soft, big multi racial 3C curls and moisturizer is perfect balance

          Briana P.
          United States United States
          Best Products I’ve Used.

          This is the first product i have used that made my hair manageable and soft!! I wont shop anywhere else!

          Carolyn P.
          United States United States
          So Much Moisture

          It really adds moisture to the hair without weighing it down. Very impressed by this product.

          Edythe N.
          United States United States
          Soft and beautiful

          I love this product. I wash my hair every day and this tends to dry it out. Once I started using So Much Moisture I’ve been able to shampoo every day and still have soft beautiful hair. I love this product!

          Amy R.
          United States United States
          Amazing moisture

          I got amazing moisture without the greasiness. I love it so far.

          Andrea B.
          United States United States
          My Hair Loves It!!!

          My hair thrives on this product so much so that I order 4 bottles at a time. Doesn’t leave my hair greasy and also softens it up just enough. I apply twice daily.