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Curling Jelly

Curling Jelly

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(105)
$9.99
$9.99
Sale Sold Out
Size
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Ingredients

Aqua/Water/Eau, Glycerin, Aloe Barbadensis Leaf Extract, Hydroxyethyl Cellulose, Betaine, Pectin, Beta Vulgaris (Beet) Root Extract, Xanthan Gum, Tocopheryl Acetate, Potassium Sorbate, Sucrose, Fragrance/Parfum, Phenoxyethanol, Caprylyl Glycol, Sodium Benzoate, Citric Acid, Erythorbic Acid, Coumarin, Limonene

FIS: 249-193-C

How to Use?

Start with clean, detangled hair. Apply As I Am Leave-In Conditioner evenly to hydrate and prep your curls.

While hair is still wet, take small sections and apply As I Am Curling Jelly from root to tip.

Use your fingers to scrunch each section to enhance curl definition.

Allow hair to air dry or use a hooded dryer on a low setting.

Once fully dry, gently fluff, separate, and shape your curls or coils to achieve your desired look.

Sustainability

At As I Am, we care about the earth. Our goal is to achieve net zero carbon emissions by 2030. As of 12/23/24, As I Am has offset 210 metric tons of CO₂. We are currently working on reducing our plastic consumption and improving reuse.

This Product is: Vegan and Cruelty-Free. Make a difference by going the extra step! Rinse components to recycle.

All deliveries are carbon neutral.

Made With:

  • Coconut Oil

    Hydrates and adds shine. Also reduces protein loss to strengthen hair shafts. Its antimicrobial properties improve scalp health.

  • Shea Butter

    Deeply moisturizes and conditions hair, reduces frizz, promotes strength, and protects against environmental damage. Its natural properties add shine, soothe the scalp, and minimize breakage.
  • Cruelty free and vegan logo

    Vegan and Cruelty Free

  • Paraben Free

  • Silicone Free

  • Sulfate Free

  • Phthalate Free

  • Gluten Free
  • Hair follicle

    72%

    curl retention after 5 hours in high humidity

Moisture-Locking Curling Jelly for Defined, Lasting Curls.

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  • Dr. Syed

    The Founder

    With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.

  • R&D Image

    R&D

    The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.

  • Sustainability and Clean ingredients

    Sustainability

    By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.

  • Product Texture shot

    Clean Ingredients

    Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.

FREQUENTLY ASKED QUESTIONS

What’s special about our Classic Collection?

The Classic Collection was crafted to address the unique needs of individuals with curly & coily hair. It incorporates natural ingredients such as Shea Butter and Coconut Oil to nourish, define, condition, and add shine to natural hair.

What’s in it?

Shea butter: deeply moisturizes and conditions hair. Reduces frizz and promotes strength, offering protection against environmental damage. Its natural properties also add shine, soothe the scalp, and minimize breakage.

Coconut oil: hydrates and adds shine. Also reduces protein loss to strengthen hair shafts. Its antimicrobial properties improve scalp health.

Is this line suitable for all hair types?

The Classic Collection is suitable for Type 3 & 4 hair. Whether you have natural curls or are transitioning from chemically treated hair, this collection is designed to enhance the natural beauty of the hair. It also works for Type 2 hair / 2c hair.

Which other As I Am products pair well with our Curling Jelly for the best results?

Apply over the Coconut Leave-In Conditioner to prime and moisturize curls before defining. For wash day, cleanse with Coconut Cowash or alternate with Curl Clarity Shampoo.

Is this collection free from harmful additives?

Yes. All products in the Classic Collection are sulfate-free, paraben-free, and free from harmful chemicals.

Is it suitable for colored or chemically treated hair?

For color-treated natural hair, the Classic Collection is recommended. If the hair is relaxed, the Curl Clarity Shampoo and Conditioner are recommended.

What results should I expect?

The Classic Collection enhances and defines curly and coily hair, while also conditioning and adding shine to the hair.

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