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twist defining cream 16 ounce

twist defining cream 16 ounce

Regular price $16.99
Regular price Sale price $16.99
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  • Shea Butter

    Deeply moisturizes and conditions hair, reduces frizz, promotes strength, and protects against environmental damage. Its natural properties add shine, soothe the scalp, and minimize breakage.

  • Coconut Oil

    Hydrates and adds shine. Also reduces protein loss to strengthen hair shafts. Its antimicrobial properties improve scalp health.

  • Vegan and Cruelty Free

  • Paraben Free

  • Silicone Free

  • Sulfate Free

  • Phthalate Free

  • Gluten Free

  • Increases Hair Moisture by 23%

Rich, Moisturizing Styler for Shiny, Defined Styles.

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Ingredients

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How to Use?

  • Use after cleansing and conditioning your hair. (Do not towel dry or blot after your final rinse.)

• Apply As I Am Leave-In Conditioner liberally, according to instructions. This will help prevent flaking once hair is dry.

• Apply Twist Defining Cream to detangled hair while it is wet, in small sections from root to tip, then twist away! Spray with water if hair begins to dry before you're done.

• Air drying is recommended. You may use a hood dryer on the low setting if time or weather is an issue.

• For twist outs, undo twists and separate, only after hair is completely dry.

• For added moisture, scrunch As I Am Moisture Milk or DoubleButter Cream onto hair, daily or whenever needed.

You may use Twist Defining Cream for shingling, too, by combing it section-by-section through clean, detangled soaking wet hair with a wide-toothed comb. Dry thoroughly before manually fluffing and separating for style.

Tips

• For the tightest twists with maximum definition, twist hair while it is soaking wet.For more fullness and elongation, twist hair while damp.

• Apply product liberally, but use less product when twisting barely damp hair. The wetter the hair, the more Twist Cream you can use.

• Twist each section, leaving about ½" – ¾" untwisted at the ends. Twirl this portion around your forefinger and carefully slide your finger down and out of the coil.

• As you twist, arrange the twists in the places and directions that you ultimately want them positioned in your finished style. For example, if you want your style to be straight back, away from you face, showing your hairline, make sure you twist your sections back and away from your face.

• If you plan to twist out your hair as soon as it's dry, you don't have to be very careful about ultra neat and precise partings at all. In fact, it's probably better that you not be if you don't want your scalp exposed when you've finished styling.

• Twisting in a brick layered pattern will minimize scalp exposure with twist-out styles. Once hair is completely dry, you may also gently massage along your scalp to obscure the partings. Be careful not to disturb the coiled/curled alignment along the length and ends of the sections. Remember, in the days after your twist-out, your hair also will naturally fill in and become fuller.

• To complete your style, you may desire fullness in some or all areas of your hair. If you opt to separate your twists for more volume, take care to handle them very gently. Pulling and separating carelessly will cause the multi-strand coil assemblies to come apart and take on an undefined, frizzed look.

• Remember: The more you manipulate your twists, the fuller your hair will get, so separate or finger fluff where you want volume or height. Fluff just a little or not at all where you want closer-to-the-head, flatter areas. Once hair has been fluffed, it won't return to the original flattened alignment until you re-wet and re-style your hair.

• On the days after you've twisted with the Twist Defining Cream, you may apply As I Am Moisture MilkDoubleButter Cream, or CocoShea Spray for softness, moisture and sheen. If you notice any flakes, scrunching in a little of any of these hydrators should do the trick.

• Don't be afraid of water. It's now your friend! If a section looks a little frizzy on the ends, dampen your forefinger and coil the ends around your finger to create a spiral. Watch how your own beautiful coils bounce back into alignment. Now, let it dry, without touching it while damp.

• With twist-out styles, at times it may seem that an entire section or two needs some attention. Just dampen your fingers, run them along the section with a little Twist Defining Cream, and re-twist. It will be dry in 15 – 20 minutes or so. Once dry, untwist it and voila! – a quick refresh!

• Finally, always secure your hair beneath a satin bonnet when you sleep. It will eliminate abrasion damage and keep your style looking good longer.

Shipping & Return Policy

All orders have a 1-2 business day lead time upon receipt of order.

Orders placed on weekends or during aholiday or promotion will have an approximate lead time of 3-8 business days
upon receipt of order.

The selected shipping method applies after order has shipped.

We cannot edit or make address changes once orders have been made.

Once your order leaves our warehouse, you will receive notifications from As I Am
with your tracking number. You can track your order through the provider up until delivery.

All Sales are Final.

No address changes after checkout. 

Sustainability

At As I Am, we care about the earth. Our goal is to achieve net zero carbon emissions by 2030. As of 12/31/21, As I Am has offset 201 metric tons of CO₂. We are currently working on reducing our plastic consumption and improving reuse.

This Product is: Vegan and Cruelty-Free.Make a difference by going the extra step! Rinse components to recycle.

All deliveries are carbon neutral.

  • The Founder

    With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.

  • R&D

    The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.

  • Sustainability

    By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.

  • Clean Ingredients

    Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.

FREQUENTLY ASKED QUESTIONS

What’s special about our Classic Collection?

The Classic Collection was crafted to address the unique needs of individuals with curly & coily hair. It incorporates natural ingredients such as Shea Butter and Coconut Oil to nourish, define, condition, and add shine to natural hair.

What’s in it?

Shea butter: deeply moisturizes and conditions hair. Reduces frizz and promotes strength, offering protection against environmental damage. Its natural properties also add shine, soothe the scalp, and minimize breakage.

Coconut oil: hydrates and adds shine. Also reduces protein loss to strengthen hair shafts. Its antimicrobial properties improve scalp health.

Is this line suitable for all hair types?

The Classic Collection is suitable for Type 3 & 4 hair. Whether you have natural curls or are transitioning from chemically treated hair, this collection is designed to enhance the natural beauty of the hair.

Is this collection free from harmful additives?

Yes. All products in the Classic Collection are sulfate-free, paraben-free, and free from harmful chemicals.

Is it suitable for colored or chemically treated hair?

For color-treated natural hair, the Classic Collection is recommended. If the hair is relaxed, the Curl Clarity Shampoo and Conditioner are recommended.

What results should I expect?

The Classic Collection enhances and defines curly and coily hair, while also conditioning and adding shine to the hair.

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