• So Much Moisture!
  • So Much Moisture!
  • So Much Moisture!

So Much Moisture!

@ Sally Beauty
@ Sally Beauty


Hydrating Lotion

A modern customized glycerin-infused moisturizer for severely dehydrated hair.

Natural textured hair is beautiful hair, but it also tends to lack moisture. When hair is dehydrated, it looks dull, feels rough, is difficult to style and resists efforts to define the coil pattern. So Much Moisture!TM is a glycerin-rich formula, enhanced with natural botanical extracts, providing deep hydration and incredible softness. It also contains royal jelly, a natural substance collected from queen honey bees, known for moisturizing hair and rejuvenating the scalp.




  • Deeply hydrating
  • Provides incredible softness
  • Enables very easy root lifting when styling with a styling pick
  • Allows great stretch to better reflect length of hair. (Free- textured styles like puff, fro’hawks and afros are bigger and better!)



Aqua/Water/Eau, Glycerin, Aloe Barbadensis Leaf Extract, Sodium Benzoate, Potassium Sorbate, Erythorbic Acid, Citric Acid, Royal Jelly, Glucose, Lavandula Angustifolia (Lavender) Flower Extract, Phenoxyethanol, Equisetum Arvense Extract, Glycerin, Urtica Dioica (Nettle) Leaf Extract, Phenoxyethanol, Salvia Officinalis (Sage) Leaf Extract, Phenoxyethanol, Citrus Grandis (Grapefruit) Fruit Extract, Phenoxyethanol, Cetyl Alcohol, Ceterayl Alcohol, Behentrimonium Methosulfate, Sodium Chloride, Lactoperoxidase, Glucose Oxidase, Fragrance/Parfum (Limonene), Potassium Sorbate, Dimethyl Stearamine



For undefined textured styling, when coil definition is not a key element, (e.g. afros, pony puffs, frohawks, etc.)

      • Pump into palms and gently massage throughout clean, conditioned hair
      • Apply on hair nearest the scalp to
        • Ease lifting with styling pick
        • Add lots of fullness
        • Discourage shrinkage
      • Can be re-applied daily or whenever needed.

      For moisturizing coil-defined styles

        • Cleanse with one of the As I Am® cleansers and apply As I Am® Leave-In Conditioner
        • Distribute a small amount of So Much Moisture! TM throughout hair
        • Proceed to style as usual. Keep in mind that after application, you will need a Twist Cream or Gel to define and hold your coil pattern.
        • For daily use, refrain from over-applying if your desire is to retain coil definition.
        • If hair feels dry, rub a small dab within palms and pat along the dampened top layer of your style. The glycerin in the formula will attract moisture from the air and onto your hair. 



          Vegetable glycerin is an organic compound that functions as a humectant . When expertly formulated in hair care products, it attracts moisture from the atmosphere and binds it to the hairshaft. Moisture is super important for the naturalista because, our hair type has fewer cuticle layers than other hair types and tends to be dry as a fact of nature.

          Properly moisturized hair resists breakage, makes hair more pliable and helps your coils and curls “pop”. Hydrated hair also looks more vibrant and feels softer.

          So Much Moisture! is formulated with lots of vegetable glycerin, plus many other natural moisturizers and plant-based conditioners. It gives dry hair the moisture it craves and tremendous softness that you’ll have to feel to believe! It’s best used sparingly, especially if you work hard to achieve a coily/curly defined texture via twist-outs, knot-outs and wash n’ go defining methods. Rub a small amount on the hair following your Leave-In Conditioner application, then style with Twist Creams, Gels and Jellies.

          If you’re rockin’ your full-out texture, you can apply So Much Moisture! a little more generously. You hair will be fuller, extend more to its actual length, and be “oh-so-easy” to pick and lift at the roots.

          Remember ladies…don’t over-apply. There is such a thing as “too much of a good thing”, you know. Excessive amounts of glycerin can make hair feel tacky.

          Customer Reviews
          4.9 Based on 35 Reviews
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          Deborah D.

          Great experience

          My hair is soooooo soft and moisturized. I've been a naturalista for two years and could not find the right moisturizer for my hair. I have low porosity hair and that is a challenge in itself. One of my favorite youtubers, Kimberly Cherrell turn me own to As I Am So I went out and bought the co wash, hydration relation, leave in and so much moisture, when I tell you I am so happy I got this, words cannot explain. WOW. CUSTOMER FOREVER.

          Reva S.
          United States United States

          Love me some moisture

          I love, love, love it! Everyone wants to know what I am using in my hair. My friends have purchased and are loving So much Moisture too! In my 2 years of being natural this works better than anything else I’ve used on my 4c hair. Thank you AS I AM!!!


          I Love This Product!

          I have tried every single AS I AM product and this one is by far my favorite. So Much Moisture! adds the moisture my hair craves. I really wish this came in tubs. It's so much easier than having a routine. I just squirt it in my hair and my hair becomes happy. After a wash and condition (that does involve tons of conditioner), this product is the only thing that makes my hair feel soft and silky with little to no effort. I have the thickest, natural 4c hair. It suffers from severe shrinkage, but So Much Moisture! gives my hair life. I highly recommend it if you, like me have super dry, super thick, natural hair. This is even great on my son's looser 2c/3a hair.


          Can’t live without this product

          My hair loves so much moisture. I have never used a product that moisturizers my hair. My hair is super soft. This is my third time wearing my hair natural. I always had a problem finding a moisturizer that works. Now, I have. Thank you as I am!!

          Jasmyne H.
          United States United States


          It helped moisturize my thick 4b/c hair. My curls were elongated and I thought I may have had heat damage, but that wasn’t the case. My hair was just moisturized for the first time.

          Melanie D.
          United States United States

          Hair so moist

          I enjoy using this product. It keeps my hair moisturized all day. I can’t remember the last time my hair felt so soft.

          Rebecca W.
          United States United States

          Must have

          Love it, 4b hair... maximum hydration

          Reva S.
          United States United States

          Can’t say enough good things about it

          As always since my first day trying it gives me all the moisture I need on my 4C hair for 3 days at a time. I don’t have to wet my hair before applying I just put on my dry hair and add gel. Love it!

          Sonya T.
          United States United States

          My Favorite Product

          This is my absolute favorite As I Am product. I needed something that is light & not greasy- this is it. I use it everyday & it doesn’t cause build up. I’m a fan for life!


          My hair is in love!

          Finally! I have found my go to hair mosturizer. I've tried many but this one is the winner. I think it works so well for ny hair because of how light it is. It absorbs easily into my low porosity hair and my hair stays moisturized for the entire day. No mess or greasy feel. My hair feels naturally moisturized. I feel like im going to go through this fast lol!