So Much Moisture!
A modern customized glycerin-infused moisturizer for severely dehydrated hair.
Natural textured hair is beautiful hair, but it also tends to lack moisture. When hair is dehydrated, it looks dull, feels rough, is difficult to style and resists efforts to define the coil pattern. So Much Moisture!TM is a glycerin-rich formula, enhanced with natural botanical extracts, providing deep hydration and incredible softness. It also contains royal jelly, a natural substance collected from queen honey bees, known for moisturizing hair and rejuvenating the scalp.
GREAT FOR THE LITTLE NATURALISTAS IN YOUR LIFE, TOO!!!
- Deeply hydrating
- Provides incredible softness
- Enables very easy root lifting when styling with a styling pick
- Allows great stretch to better reflect length of hair. (Free- textured styles like puff, fro’hawks and afros are bigger and better!)
Aqua/Water/Eau, Glycerin, Aloe Barbadensis Leaf Extract, Sodium Benzoate, Potassium Sorbate, Erythorbic Acid, Citric Acid, Royal Jelly, Glucose, Lavandula Angustifolia (Lavender) Flower Extract, Phenoxyethanol, Equisetum Arvense Extract, Glycerin, Urtica Dioica (Nettle) Leaf Extract, Phenoxyethanol, Salvia Officinalis (Sage) Leaf Extract, Phenoxyethanol, Citrus Grandis (Grapefruit) Fruit Extract, Phenoxyethanol, Cetyl Alcohol, Ceterayl Alcohol, Behentrimonium Methosulfate, Sodium Chloride, Lactoperoxidase, Glucose Oxidase, Fragrance/Parfum (Limonene), Potassium Sorbate, Dimethyl Stearamine
For undefined textured styling, when coil definition is not a key element, (e.g. afros, pony puffs, frohawks, etc.)
- Pump into palms and gently massage throughout clean, conditioned hair
- Apply on hair nearest the scalp to
- Ease lifting with styling pick
- Add lots of fullness
- Discourage shrinkage
- Can be re-applied daily or whenever needed.
For moisturizing coil-defined styles
- Cleanse with one of the As I Am® cleansers and apply As I Am® Leave-In Conditioner
- Distribute a small amount of So Much Moisture! TM throughout hair
- Proceed to style as usual. Keep in mind that after application, you will need a Twist Cream or Gel to define and hold your coil pattern.
- For daily use, refrain from over-applying if your desire is to retain coil definition.
- If hair feels dry, rub a small dab within palms and pat along the dampened top layer of your style. The glycerin in the formula will attract moisture from the air and onto your hair.
Vegetable glycerin is an organic compound that functions as a humectant . When expertly formulated in hair care products, it attracts moisture from the atmosphere and binds it to the hairshaft. Moisture is super important for the naturalista because, our hair type has fewer cuticle layers than other hair types and tends to be dry as a fact of nature.
Properly moisturized hair resists breakage, makes hair more pliable and helps your coils and curls “pop”. Hydrated hair also looks more vibrant and feels softer.
So Much Moisture! is formulated with lots of vegetable glycerin, plus many other natural moisturizers and plant-based conditioners. It gives dry hair the moisture it craves and tremendous softness that you’ll have to feel to believe! It’s best used sparingly, especially if you work hard to achieve a coily/curly defined texture via twist-outs, knot-outs and wash n’ go defining methods. Rub a small amount on the hair following your Leave-In Conditioner application, then style with Twist Creams, Gels and Jellies.
If you’re rockin’ your full-out texture, you can apply So Much Moisture! a little more generously. You hair will be fuller, extend more to its actual length, and be “oh-so-easy” to pick and lift at the roots.
Remember ladies…don’t over-apply. There is such a thing as “too much of a good thing”, you know. Excessive amounts of glycerin can make hair feel tacky.
Not good for 4c types
I was really excited to give this product a try, but after my wash n go with the long and lux co wash, I wasn't impressed. The consistency is very watery, and if your hair is thick and coily like mine you'll find, you too will need a lot more than the described amount. I love all of the other products as I am offers, but I definitely won't be buying this one again.
I have to say this is my first time using as I am products now I'm hooked. This moisturizer was exactly what me and my daughter needed to maintain but moisturize and bring volume at the same time Thank you as I am now I'm working on the tea tree shampoo and conditioner ❤
Thank you lord
This is everything my head hurt every time I even try to cube it but when I put this in my hair it goes so smooth thank you thank you
I have curly hair and it’s hard to maintain moisture, this product helps keep my hair moist and keeps my curls in tack! But after a few hour it does cause my hair to become frizzy so I use it with a moisturizer cream.
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Really adds ultimate moisture for dry hair, has really enhanced my waves to a different level