Long & Luxe Strengthening Shampoo
Long & Luxe Strengthening Shampoo
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Ingredients
Aqua/Water/Eau, Aloe Barbadensis leaf Juice, Disodium Cocoamphodipropionate, Trideceth-7 Carboxylic Acid, Disodium Laureth Sulfosuccinate, Cocamide MIPA, Polysorbate 20, Punica Granatum Fruit Juice, Glycerin, Passiflora Edulis Fruit Juice, Hydrolyzed Lupine Protein, Serenoa Serrulala Fruit Extract, Linum Usitatissimum (Linseed) Seed Extract, Melia Azadirachta Leaf Extract, Glycyrhiza Glabra (Licorice) Root Extract, Camellia Sinensis Leaf Extract, Betaine, Royal Jelly, Niacinamide, Phytosterols, Caffeine, Biotin, Trifolium Protense (Clover) Flower Extract, Equisetum Hiemale Extract, Urtica Dioica (Nellle) Extract, Cola Acuminata Seed Extract, Pirocione Olamine, Hydroxypropyl Methylcellulose, Maltodextrin, Polyquaternium-7, Polyquaternium-10, Phenoxyethanol, Caprylyl Glycol, Citric Acid, Fragrance/Parfum, Beta Vulgaris (Beet Root) Extract, Sodium Benzoate, Ethylhexylglycerin, Tetrosodium EDTA, Celeareth-60 Myristyl Glycol, Polyacrylamide, Benzyl Benzoate, Limonene, Linalool, Red 33/CI 17200
FIS: 252-24-AT2
How to Use?
Rub ample amount of shampoo between palms. Lather through wet hair. Massage hair and scalp, leave on for 5 minutes and rinse well. Repeat if necessary.
Sustainability
At As I Am, we care about the earth. Our goal is to achieve net zero carbon
emissions by 2030. As of 12/23/24, As I Am has offset 210 metric tons of CO₂.
We are currently working on reducing our plastic consumption and improving
reuse.
This Product is: Vegan and Cruelty-Free.Make a difference by going the extra step! Rinse components to recycle.
All deliveries are carbon neutral.
Made With:
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Pomegranate
Rich in antioxidants, vitamins, and minerals which nourish the scalp and strengthen hair.
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Passion Fruit
High in vitamin C, which aids in collagen production essential for maintaining hair strength and elasticity.
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Aloe Vera
Has natural moisturizing properties, which help to nourish the scalp and promote healthy hair.
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Cruelty Free & Vegan
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Phthalate Free
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Sulfate Free
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Paraben Free

Lengthen & Strengthen Your Hair.
Removes flakes and product Build-up, while also detangling.
Moisturizes and cleanses hair and scalp.
Strengthens hair for longer hair lengths.
A special blend that works to promote healthier hair and scalp.
According to our lab results, this shampoo...
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Improves Tensile Strength by 10%
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Reduces Breakage by 47%
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Eases Combing by 17%
After One Wash
A moisturizing and cleasning shampoo.
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Long & Luxe Growash
Regular price $10.95Regular priceUnit price / per$0.00Sale price $10.95 -
Long & Luxe Groyogurt
Regular price $9.95Regular priceUnit price / per -
Long & Luxe Scalp Serum
Regular price $14.95Regular priceUnit price / per -
Long & Luxe Curl Enhancing Smoothie
Regular price $10.95Regular priceUnit price / per$0.00Sale price $10.95
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The Founder
With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.
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R&D
The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.
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Sustainability
By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.
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Clean Ingredients
Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.
Frequently Asked Questions
Who is this collection designed for?
This collection consists of products specifically designed for lengthening the hair. It offers the perfect regimen for naturalistas aiming to grow their hair longer and stronger.
Is this for all hair types?
Yes, the Long & Luxe collection is suitable for all hair types, including type 2 hair / 2c hair.
Which other As I Am products pair well with our Long & Luxe Strengthening Shampoo for the best results?
Pair with the Long & Luxe Conditioner to soften and detangle, and follow with the Long & Luxe GroYogurt to lock in moisture and support manageability.
Is it suitable for colored or chemically treated hair?
Yes, this collection can be used on color-treated or chemically relaxed hair.
Is this collection free from harmful additives?
This collection is cruelty-free, phthalate-free, talc-free, paraben-free, sulfate-free and vegan. It comes in degradable and recyclable packaging.