Happy New Year!
The start of a new year is the perfect time to reflect, look ahead and make some promises to you, our valued customers. We thought about what was important to us and to you, so we came up with 3 resolutions. We promise to always be intentional with our new products, natural-focused in our development and results oriented.We have recently launched the Dry & Itchy Scalp Care Collection and we’re so excited about the feedback we’ve received so far. We’ve read your messages and we’re grateful for customers like you. For the Dry & Itchy Scalp Care Collection, we kept these 3 promises by successfully eradicating dandruff without sacrificing any moisture!
I N T E N T I O N A LWhen we talk to you all, we always ask what your major hair concerns are. Dry scalp, itchy scalp, and dandruff are always pretty high up on the list. More than any other reason, this one stood out because we realized there were no products on the market - just for you - to solve this problem.
The needs of curly and coily hair are unique. They just are. Naturalistas complained that their hair and scalp would be stripped of moisture, harder to detangle and comb, ___ after trying the familiar dandruff products (you know which ones I’m talking about, ladies 😉). They DIY’d a complicated cocktail of product, oils, and even more product to try to retain as much moisture & slip as possible. That was just unacceptable.
Now, your steps to a clean and moisturized scalp are cut in half. Our line of 5 products is simple and is catered specifically to moisturizing curly and coily hair.
1. Cleanse with our Shampoo or Cowash.
2. Detangle, nourish, and moisturize with our conditioner & leave-in conditioner.
3. Maintain these amazing results with our scalp oil treatment.
N A T U R A L
With full transparency, our key ingredients are front and center of the packaging. Natural is always the goal, so we’re eager to tell you what we included.
The best part about tea tree oil is that it is naturally dandruff fighting! It is also very soothing to the scalp and will reduce irritation and redness. This soothing effect is essential in a healthy & happy scalp.
Olive oil is many things: antioxidant, anti-inflammatory, and soothing. The most important benefit in this case is that it is MOISTURIZING! Adding moisture back into the hair and scalp of curly girls is so important to the health of the hair and success of your style of choice.
We’ve also included soothing and gentle aloe vera, moisturizing coconut oil, peppermint oil, black seed oil, flaxseed, and so many other ingredients you’ll love.
Zinc Pyrithione (ZPT) is the only ingredient you might not have heard of. It is an active dandruff fighting ingredient that we have intertwined with our natural ingredients, in a perfect balance, to boost your scalp moisturization and health.
R E S U L T S
It would all be a waste if the products didn’t work. To no disappointment, they do. The collection is ideal for someone with dry scalp, itchy scalp, flakey scalp, dandruff, seborrheic dermatitis, inflamed scalp, and irritated scalp. By following our outlined As I Am routine, the scalp can remain up to 100% flake free!
An indirect result you may experience is hair growth! The Olive and Tea Tree Oil Treatment contains castor oil and black seed oil that may aid in hair growth, but the real reason is this: Dandruff, buildup and scalp irritation causes hair to stop growing by blocking the hair follicle. Hair growth may be promoted by keeping the scalp healthy and dandruff free!
We hope you enjoy the collection as much as we loved making it happen. If you have any questions or comments, you can always reach out. You know where to find us!
As I Am