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A hand holding a bottle of Rosemary Water hair spray with a green label and a black spray nozzle.

Best Sellers

Best Sellers

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beautiful curls & coils

by dr. ali syed 👨🏽‍⚕️

Free Scalp Massager with $35+ Orders

Free Cosmetic Pouch with $50+ Orders

$1 donated per order🎗️

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  • 💜 Collections
    • 🧖‍♀️Skincare
    • 🧅 Onion
    • 🌰 Batana
    • 🧬 Bond
    • ⭐️ Coconut
    • 🤎 Jamaican Black Castor Oil
    • 🌿 Rosemary
    • 🍚 💦 Rice Water
    • 🌈 Curl Color
    • 🧼 Hemp Seed Oil
    • 🌵 Dry & Itchy
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    • ✨ Pure Oils
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    • 🧖‍♀️ Skincare
    • 🌿 Rosemary
    • 🧅 Onion
    • 🥥 Coconut
    • 🧬 Bond
    • 📏 Hair Type 1
    • 🌊 Hair Type 2
    • ➰ Hair Type 3
    • ➿ Hair Type 4
  • 🎀 Shop By Need
    • ✨ Hair Growth + Anti-Thinning
    • 💧 Moisture
    • ➰ Curl Care
    • 🌱 Scalp Care
    • 💪 Repair + Strengthen
    • ♨︎ Smooth + De-Frizz
    • 🌵 Anti-Itch
    • 🪩 Shine
    • 🌈 Temporary Color
    • ✈️ Travel Friendly
    • 🍼 Baby Care
  • 🛒 Shop By Hair Type
    • ➿ Coily Hair - Type 4
    • ➰ Curly Hair - Type 3
    • 🌊 Wavy Hair - Type 2
    • 📏 Straight Hair - Type 1
    • 🪮 Low Porosity Hair
    • 💧 High Porosity Hair
  • 📝 Hair Quiz
  • 💡 About
    • 🌍 Our Story
    • 🔴 Challenge
    • 🛒 Retailers
      • walmart
      • target
      • sally
      • amazon
      • cvs
      • walgreens
    • 🖋️ Blog
    • 💸 TYB Rewards
    • 🤑 Smile Rewards
    • 🔴 Creators
    • 📰 Press
    • ⚗️ Beta testers
      • dry & itchy shampoo beta
    • ♻️ Sustainability
    • 📝 Tutorials
    • 📦 Orders
    • 🚚 Shipping & Return Policy
    • 🏢 Wholesale
    • 🗄 Glossary
    • ⚗️ Private Label
    • 📞 Contact
    • 🤝 Terms & Conditions
    • Accessibility
    • 🔒 Privacy
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    • 🔁 Returns & Lost
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Collections

  • Curlbae Box – A curated haircare gift set featuring nourishing products for curly and textured hair, beautifully packaged in a sleek, branded box.

    Accessories

    Accessories

  • A hand holding a bottle of Rosemary Water hair spray with a green label and a black spray nozzle.

    All

    All

  • Bottle of batana Oil with oil dripping onto a hand against a brown background

    Batana

    Batana

  • A hand holding a bottle of Rosemary Water hair spray with a green label and a black spray nozzle.

    Best Sellers

    Best Sellers

  • Bond Water by As I Am – A lightweight hair treatment that strengthens and hydrates. Formulated to improve hair elasticity, reduce breakage, and enhance moisture retention, this revitalizing mist is perfect for all hair types, providing smooth, healthy-looking hair.

    bond

    patent pending

    bond

  • Two bottles of As I Am shampoo and conditioner on a clear surface with a light blue background

    Bond Bundles

    Bond Bundles

  • Three bottles of 'As I Am' hair care products on a clear surface with a light blue background

    Bond Conditioner Bundle

    Bond Conditioner Bundle

  • Two bottles of As i am hair care products on a clear shelf with a light blue background

    Bond Mask Bundle

    Bond Mask Bundle

  • Two bottles of AtoA hair care products on a light blue background

    Bond Oil Bundle

    Bond Oil Bundle

  • Three bottles of 'As I Am' hair care products on a clear surface with a light blue background

    Bond Shampoo Bundle

    Bond Shampoo Bundle

  • Three bottles of 'As I Am' hair care products on a clear surface with a light blue background

    Bond Water Bundle

    Bond Water Bundle

  • As I Am Born Curly Baby Shampoo & Body Wash — bottle front view

    Born Curly

    Formulated for Babies and Children, with hair types 3 & 4. Infused...

    Born Curly

  • Two bottles of As I Am Rosemary shampoo and conditioner on a green background

    Bundles

    Bundles

  • Two hair care products, a jar and a bottle, on a beige background with decorative elements.

    Classic Cowash Bundle

    Classic Cowash Bundle

  • Three bottles of Aji Amor hair care products on a colorful background

    Classic Leave in Bundle

    Classic Leave in Bundle

  • Shampoo and conditioner bottles with a brand logo on a colorful background

    Classic Shampoo and Conditioner Bundle

    Classic Shampoo and Conditioner Bundle

  • Tube of As I Am coconut cowash on a peach background with white swirls

    Classic-Travel

    Classic-Travel

  • Hand holding a bottle of hair care product with a beige background

    Coconut

    Haircare made for beautiful Coils And Curls...Naturally. Infused with Shea Butter and...

    Coconut

  • AS I AM Coconut CoWash in a 1 oz sachet, with a creamy, buttery texture—gently cleanses and conditions in one step, removing buildup while moisturizing and detangling textured hair with a refreshing coconut scent.

    Coconut - Sachet Samples

    Coconut - Sachet Samples

  • Shampoo and conditioner bottles with a brand logo on a colorful background

    Coconut Bundle

    Coconut Bundle

  • As I Am Jamaican Black Castor Oil Water — portrait shot of the hydrating spray bottle held in hand, highlighting its lightweight, JBCO-infused formula for refreshing and moisturizing natural curls.

    Coily Hair Regimen - 4a, 4b, 4c Hair

    Try this Coily Hair Regimen - Type 4 Perfect for 4a, 4b, and...

    Coily Hair Regimen - 4a, 4b, 4c Hair

  • Leave in conditioner 3 oz

    color

    color

  • As I Am Rosemary Leave-In Conditioner – Infused with biotin and rosemary to nourish, strengthen, and hydrate hair. Lightweight formula for smooth, healthy curls and coils. 8 fl oz bottle.

    coming soon

    coming soon

  • A bottle of As I Am Dry & Itchy Scalp Care Conditioner against a blue background.

    Conditioner

    Conditioner

  • Cowash

    Cowash

  • As I Am Jamaican Black Castor Oil Water — portrait shot of the hydrating spray bottle held in hand, highlighting its lightweight, JBCO-infused formula for refreshing and moisturizing natural curls.

    Curl Care ➰

    Curl Care ➰

  • Three containers of As I Am Curl Color gel in shades of orange and copper, indicating different hair color shades.

    Curl Color

     Temporary Color Gel. Infused with Jamaican Black Castor Oil & Ceramides. 13 vibrant...

    Curl Color

  • As I Am Curl Color Kit Copper & Burgundy — kit box front view

    Curl Color Bundles

    Curl Color Bundles

  • curl color product image creative

    curl color coming soon

    curl color coming soon

  • A container of hair color product with a purple label, set against a background with colorful shapes and a hair curler.

    Curl Color Glitter

    Curl Color Glitter

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