We're the As I Am Scientists": Dr. Know and Dr. Discover.
We represent a collection of "real" scientists. We've studied extensively at the highest levels, and have decades of collective experience in formulating quality hair care products. We've worked closely to bring you As I Am®., and will continue to work hard to deliver to you additional exciting new products in the future.
We know a lot about hair ... how nature made it, its attributes, how natural tightly coiled & curly hair reacts to different conditions, practices and substances, and how to bring out the best in it. Our dedication has been to develop products that you've told us you want and need. We've heard you loud and clear: Deep hydration, great curl definition, shine, strength and education. We've also heard what you do not want: sulfates, mineral oil, parabens, silicones and the like.
There's a lot of information circulating; some of it is true and unfortunately some of it not. We're here to provide knowledge that leads you to a better understanding of your hair and how to best care for it.
Ask us what you want to know. Email your questions and we'll present them along with our responses in the FAQs section of this site.
Dear Dr. Know,
I don't know much about hair typing. Please help me understand.
Hair typing refers to the amount of texture hair has. Naturally straight hair is Type 1, loose-wavy hair is type 2, curly hair is type 3 and coily hair is type 4. In the case of types 3 and 4, the sub-classificatiions from a - c, are based upon the diameter of the curl or coil. For instance a type 3a curl may have the diameter of a nickle, a 3b, like a dime. Type 4, which is very typical among African descent people, ranges from the diameter of a pencil eraser (4a), to the diameter of an ink pen spring (4b), and even smaller than that, (4c). In some cases, hair may even have a tight z zigzag pattern with no coil at all. The coil pattern of Type 4 hair is easily defined via 2-strand twisting, (which is then gently untwisted). Larger-diameter coils and curls can be defined this way and also with loose gels, (e.g. As I Am Curling Jelly) for Wash n' Go styling.
Are As I Am Products Organic?
As it relates to personal care products, the word “organic” is used to describe ingredients existing in or derived from plants or animals. As I AmTM products contain many organic ingredients such as Amla, Shea Butter, Coconut Oil, among many others, and they are safe to use on children. Rarely do we use animal derived materials such as Hydrolyzed Animal Proteins.
Primarily, there are two terms used in the trade: "Organic" and Certified Organic". “Organics” are just simple natural ingredients as described above. Certified Organic ingredients are held to much stricter standards; for instance, plants which ultimately are incorporated in product formulas as extracts, are extremely carefully grown using natural fertilizers rather than synthetic fertilizers.
I hope this answers your question.
Thanks for your question and interest in As I Am.
Hi. I've recently heard about your products and was wondering if you could let me know about the ph of the products.- J.M.
|As I Am® Curl Clarity Shampoo||pH 5.50|
|As I Am® Cleansing Pudding+||pH 4.50|
|As I Am® Coconut Cowash Cleansing Conditioner||pH 5.50|
|As I Am® Hydration Elation® Intensive Conditioner||pH 5.50|
|As I Am® Leave-In Conditioner||pH 5.50|
|As I Am® Detangling Conditioner||pH 6.50|
|As I Am® Curling Jelly||pH 4.50|
|As I Am® Twist Defining Cream||pH 6.50|
|As I Am® Double Butter Cream||pH 5.50|
|As I Am® CocoShea Whip||pH 3.50|
|As I Am® Moisture Milk||pH 5.00|
|As I Am® Coco Shea Spray||pH 5.50|
|As I Am® So Much Moisture!TM||pH 6.0|
|As I Am® Smoothing Gel||pH 5.50|
Thank you for your question, J.M. "pH" stands for "Potential Hydrogen" and is reflected as a value between 0 and 14. It is based upon the amount of hydrogen ions present, indicating the degree of acidity or alkalinity of a substance.
Acids have a pH value below 7 and alkaline substances have a pH value above 7. If something has a pH of 7, like distilled water, it's said to be neutral. This means it's neither acidic nor alkaline.
As pH values decrease below 7, the substance becomes more and more acidic. As the pH value increases above 7, the substance becomes more and more alkaline.
As I Am® products were developed to be pH‐balanced, within the same pH range as hair, (4.5 – 6.5), which is moderately acidic. (See list below.) This helps keep your hair healthy, shiny, and within its own unique health zone.
I hope this helps.
Okay, okay, okay. We all know that we're supposed to deep condition our hair, at least now and then, but now that my hair is all-natural, from root to tip, (and I don't chemically treat or thermal style my hair), do I really need to spend the time, effort and expense to do it? Isn't a good 2-3-minute conditioner or a leave-in good enough? -Natural & Happy in Olympia Fields, IL
BF, your question is a good one. Sounds like your hair should be in very good condition. However, I do recommend that you give your hair an intensive conditioning treatment at least once a month. Here's why…Chemicals and heat are not the only contributors to hair damage. Hair can we damaged by seemingly innocent things such as combing/detangling, cleansing with improperly formulated shampoos, exposing your hair to severe weather conditions, (i.e., extreme cold, strong wind, and intense sunlight), and high-tension braiding, twisting, banding. Even natural hair can be prone to fibril disintegration*, which, in turn, may result in breakage, split ends, dehydration, weakness, a rough feel and a dull appearance.
Unlike quick 2-3 minute conditioners and instant leave-ins, (which by the way can be great for detangling, boosting shine, sealing the cuticles and enhancing manageability), they are not designed to do the heavy-duty job of a deep conditioner. For maximum conditioning, three things are required: 1) the conditioner you use must be properly formulated with high-quality/high performance conditioning agents. Key capabilities for tightly coiled and curly hair are repair, hydration and strengthening, 2) the hair must be exposed to temperatures of 140o Fahrenheit. (The normal environmental temperature of hair is 77o F.) Indirect heat, such as that of a warm hood dryer or heat cap on the medium setting, opens the cuticles, allowing the conditioning agents, to penetrate deeply into the hair fiber, (assuming that the molecules are adequately small), and 3) the treatment must be left on the hair at the elevated temperature for a period of time, usually 25 - 30 minutes.
The bottom line then is: DO deep condition at least every 3-4 weeks and more often than that if you thermal style, if your hair tangles easily, or if you manipulate your hair a lot. With consistent deep conditioning treatments, you should notice that your hair is shinier, better hydrated, tangles less, and is resistant to breaking and shedding.