Classic

Classic

Hydrate, Define, Shine!

17 amazing products formulated just for natural-textured hair. Containing natural ingredients like Shea Butter and Coconut Oil to hydrate define, condition & shine.

🚨 N E W 🚨
🚨 N E W 🚨
Coconut Cowash 32 oz
$16.99 55 reviews
🚨 N E W 🚨
🚨 N E W 🚨
Curling Cream
$12.99 21 reviews
🥇BEST SELLER 🏆
🥇BEST SELLER 🏆
Coconut CoWash 16 oz
$8.99 67 reviews
🥇BEST SELLER 🏆
🥇BEST SELLER 🏆
Leave-In Conditioner
$10.50 51 reviews
🥇BEST SELLER 🏆
🥇BEST SELLER 🏆
Curling Jelly
from $7.50 39 reviews
🚨 N E W 🚨
🚨 N E W 🚨
Coconut Cowash 8 oz
$4.99 9 reviews
🥇BEST SELLER 🏆
🥇BEST SELLER 🏆
Twist Defining Cream
from $13.00 16 reviews
🥇BEST SELLER 🏆
🥇BEST SELLER 🏆
DoubleButter Cream
from $7.50 78 reviews
🌱VEGAN 🌿
🌱VEGAN 🌿
Hydration Elation
$16.00 22 reviews
📈TRENDING ⬆️
📈TRENDING ⬆️
CocoShea Spray
$15.00 6 reviews
@ Sally Beauty
@ Sally Beauty
So Much Moisture!
$10.50 48 reviews
🌱VEGAN 🌿
🌱VEGAN 🌿
Oil Sheen Spray

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8 reviews
@ Sally Beauty
@ Sally Beauty
Moisture Milk
$16.00 8 reviews
🌱VEGAN 🌿
🌱VEGAN 🌿
Smoothing Gel
$8.00 25 reviews
🌱VEGAN 🌿
🌱VEGAN 🌿
Curl Clarity Shampoo
$12.00 16 reviews
🌱VEGAN 🌿
🌱VEGAN 🌿
Cleansing Pudding +
from $10.50 12 reviews

Rejuvenate your scalp for healthier and longer hair

As I Am Long & Luxe collection, infused with pomegranate and passion fruit is the ultimate collection for a healthier scalp, leading to stronger roots and resulting in longer & stronger hair.

The collection is designed for natural hair type 3 & 4.

Certified Organic*

The First and Only NSF Certified Organic* beauty products for naturally curly babies and children. Look for the NSF seal on our packaging for the brand you can trust.

*Certified by OTCO to NSF/ANSI 305, the American National Standard for personal care products containing organic ingredients.