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smoothing gel

smoothing gel

Regular price $8.00
Regular price Sale price $8.00
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  • The Founder

    With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.

  • R&D

    The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.

  • Sustainability

    By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.

  • Clean Ingredients

    Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.

  • Increases Hair Moisture in High Humidity by 47%

Provides Hold & Shine for Smooth Styling.

FREQUENTLY ASKED QUESTIONS

What’s special about our Classic Collection?

The Classic Collection was crafted to address the unique needs of individuals with curly & coily hair. It incorporates natural ingredients such as Shea Butter and Coconut Oil to nourish, define, condition, and add shine to natural hair.

What’s in it?

Shea butter: deeply moisturizes and conditions hair. Reduces frizz and promotes strength, offering protection against environmental damage. Its natural properties also add shine, soothe the scalp, and minimize breakage.

Coconut oil: hydrates and adds shine. Also reduces protein loss to strengthen hair shafts. Its antimicrobial properties improve scalp health.

Is this line suitable for all hair types?

The Classic Collection is suitable for Type 3 & 4 hair. Whether you have natural curls or are transitioning from chemically treated hair, this collection is designed to enhance the natural beauty of the hair.

Is this collection free from harmful additives?

Yes. All products in the Classic Collection are sulfate-free, paraben-free, and free from harmful chemicals.

Is it suitable for colored or chemically treated hair?

For color-treated natural hair, the Classic Collection is recommended. If the hair is relaxed, the Curl Clarity Shampoo and Conditioner are recommended.

What results should I expect?

The Classic Collection enhances and defines curly and coily hair, while also conditioning and adding shine to the hair.

  • Shea Butter

  • Coconut Oil

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Ingredients

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How to Use?

• Best if applied to clean, damp hair. Use a spray bottle to dampen hair if necessary.

Apply gel and smooth down, using your fingers or a soft natural bristle brush. 

• Allow hair to dry completely before touching it again.

• For next-day refreshing, dampen the area where the gel was applied, and smooth.

Tips

 • The cleaner your hair is when you apply the Smoothing Gel, the better the results…more hold, more shine.

• The less oil on your hair, the better the hold.

• The gel can be easily re-activated by smoothing with damp fingers.

• To reinforce the hold, tie a scarf or place a wide headband on your hair for several minutes.

• Don't "disturb" the hold by combing or brushing the smoothed-down hair once it is dry.

• Apply the Smoothing Gel to the hairline for twisted, off-the-face and head-banded styles, (like mine!), or smooth your entire crown, nape and/or sides for a fabulous puff or 'frohawk look.

Shipping & Return Policy

All orders have a 1-2 business day lead time upon receipt of order.

Orders placed on weekends or during aholiday or promotion will have an approximate lead time of 3-8 business days
upon receipt of order.

The selected shipping method applies after order has shipped.

We cannot edit or make address changes once orders have been made.

Once your order leaves our warehouse, you will receive notifications from As I Am
with your tracking number. You can track your order through the provider up until delivery.

All Sales are Final.

No address changes after checkout. 

Sustainability

At As I Am, we care about the earth. Our goal is to achieve net zero carbon emissions by 2030. As of 12/31/21, As I Am has offset 201 metric tons of CO₂. We are currently working on reducing our plastic consumption and improving reuse.

This Product is: Vegan and Cruelty-Free.Make a difference by going the extra step! Rinse components to recycle.

All deliveries are carbon neutral.

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